Studio B Sessions
Studio B Sessions is a weekly live-streamed podcast hosted by Vipul Bindra, Founder of Bindra Productions. Recorded at Studio B, this unscripted two-hour show features candid conversations with industry-leading guests from the video production and business world. Dive deep into the art of filmmaking, business strategies, client acquisition, and the latest in camera technology. Perfect for video professionals, entrepreneurs, and anyone passionate about the intersection of creativity and business.
Studio B Sessions
She Fixed One Botched Interview And Became The Editor Who Built Our Brand
What happens when the person who quietly saves your projects finally takes the mic? Juli Bindra, our head of post-production, joins me to reveal how an editor’s decisions turn messy reality into videos that actually work. We trace her path from “fix this shoot” to architecting our story-first workflow, and we get honest about what really moves the needle: clear goals, sharp structure, and the discipline to prioritize story over shots.
You’ll hear how we navigate chaos on set—late room access, surprise panels, unrealistic timelines—without losing the narrative. We break down why Final Cut remains our speed advantage, how we still collaborate across Resolve and Premiere, and why software is secondary to taste. We share the wins and scares of building a studio and a production van, the ramp mistake we won’t repeat, and how that infrastructure shaved hours off setups while raising quality across interviews, event recaps, and branded films.
The heart of the episode is a mini-documentary built under pressure: multiple interviews, evolving brief, every participant had to appear, and only days to deliver. Juli explains how she anchored on a single throughline, intercut clients as proof, balanced loudness for a consistent experience, and refused polish that didn’t serve clarity. No client edits. Maximum impact. Along the way we talk tourism shoots with phones and GoPros, recaps that double as recruitment content, and why relationship-driven sales beat cold pitches when your work is built on trust.
If you care about making videos that persuade, recruit, and retain—not just look pretty—this conversation gives you the playbook: define outcomes, write in the timeline, build systems that protect time for thinking, and let the story lead. Subscribe, share this with a teammate who lives in the NLE, and leave a review telling us your toughest edit challenge—we might break it down next.
Listen to this episode on Apple Podcasts or Spotify (OR wherever you listen to your podcasts!): https://www.studiobsessions.com
Learn more about Bindra Productions: https://bindraproductions.com/
Welcome to another episode of Studio B Sessions with me, Bendra, owner of Bendra Productions here in Orlando, Florida. We have Mario again on the producer desk. You gonna say hi to people? No? Yes?
Mario Rangel:Hey guys, how are you again?
Vipul Bindra:And our guest today is for the first time ever, another Bendra.
Juli Bindra:Hi.
Vipul Bindra:So this is Julie Bendra. She uh she's the head of my post-production and production departments. And uh the only other Bendra, I guess, who works for the company. So far. Yeah, so far, so far. And uh yeah, so I'd have I've indirectly mentioned if anyone's been listening to any other episodes, even from season one. Or working with you, or working with me, have heard your name because that ends up, yeah, Julie's doing this, or Julie's gonna edit this, or whatever. You know, your name does come up a lot for somebody who's more behind the scenes, especially now than you were in the beginning. Um, so hey, here's the infamous Julie.
Juli Bindra:Hi, we'll see how this goes.
Vipul Bindra:All right, well, uh, let's get started. So uh I don't know. Uh tell us people why you are a Bendra.
Juli Bindra:We got married.
Vipul Bindra:Wow, that sounds an easy explanation. All right. So, how'd you so so I want to go back? So obviously, we met long, long time ago, 2012. We got married 2013, and uh for years, you know, uh you weren't really involved in anything video production, it was just a passion that I was following on the side. Well, we did run some YouTube channels temporarily, but let's not even go there. I don't know if we want to talk about that at all. No, that should just remain hidden anyway. But yes, so we so you were involved in video in a different way, so you kind of were familiar with how to do voiceovers, editing, all that. Well, yeah, a little bit of everything. So uh funny enough, I all of a sudden just came to me. I was like, Yeah, you're not completely zero when I started, but yeah, 2018. Uh I say, Oh, we're gonna become Bing Joe Productions, that's gonna be my soul full-time thing, blah blah blah. Everyone's heard that story. Um and that at some point, you know, I basically brought you on. I think uh if I'm not mistaken, it was a UNA project, right? The first time you came to set.
Juli Bindra:Yes.
Vipul Bindra:Yes, so how was that? Do you remember anything? It was a long, long time ago.
Juli Bindra:I do. My brother was actually sound.
Vipul Bindra:Yeah.
Juli Bindra:Cody was sound. Um yeah, and we had Jimmy there. But yeah, Cody was there. And I remember we were in like their music recording area, and they had like some people while we were recording came into like the actual because they were doing classes and stuff, so they came into the actual like recording spot and we're like, hey, we're recording just like right out here.
Vipul Bindra:Yeah, that was interesting because that was technically, you know, the recording studio off the university, which is interesting because they have a good entertainment industry. And they had all the sound program, yeah, panels and things on the wall.
Juli Bindra:We had to move some instruments and stuff to set up like the set.
Vipul Bindra:Yeah, but that was really cool because uh, you know, the sound was already it was a sound-treated room. Typically, we're not in that situation, so that helped a lot. Yeah, um, and he and I remember even for the f one of the first few gigs, I had really good sound equipment. I had the the Sennheiser MKH416, and I think it was GH5S as cameras. I mean it was high quality equipment, I'm saying, for somebody starting out a production company back in that back in the day. Um also you were not experienced, so I kind of just threw you into it because you know I was like, You're my wife, you know, you're coming, you can help me as much as needed. Obviously.
Juli Bindra:But at the same time, I pretty much still do, like I still do if I'm on set at all, I do the same thing that I did then. I'm asking questions, I'm making sure we're on script, I'm checking time.
Vipul Bindra:It's just yeah, the typical producer stuff, but you can't call yourself an amateur now. I mean you're you're definitely considered pro. You've been doing this what six years now, right?
Juli Bindra:I'd have to do the math on that.
Vipul Bindra:I think you have to get closer to the mic. Is it cutting out for you too?
Juli Bindra:I don't know. See, I'm not experienced in that.
Vipul Bindra:Yeah, so I think you have to just talk a little louder. That's mainly what it is. Uh, because it's noise gating. Yeah, that would work too. Because you know, a lot of people just listen to this, they're not watching it.
Juli Bindra:Oh, sorry, listeners.
Vipul Bindra:Uh so funny. Yeah. Anyway, so yeah, so you were basically at that point, obviously you knew you're just thrown into it, and I think you did really well because you're right. I had just put you as like a essentially like a script supervisor, interview role, you know, just talking to people, just basic communication. Um, and you had gone to the university, I was like, hey, you're familiar with the areas, the location that we're in, all of that stuff. I felt like it was an easy thing per se to get into. Plus, your family's there, you know, I'm there, Cody's there. Ginny is a friend you know, is there that role?
Juli Bindra:I pretty much just had to talk to them, get them comfortable, which Alabama's my people for the most part, so it was really easy to do.
Vipul Bindra:And then I think at some point you started editing for me. Do you remember any of that when that happened? Yeah.
Juli Bindra:Oh, I do.
Vipul Bindra:Oh, really? Okay.
Juli Bindra:I do.
Vipul Bindra:Yeah.
Juli Bindra:I'm not sure how much of it you want me to tell, but I remember when I first started editing. Yes, absolutely.
Vipul Bindra:So tell me about that because I don't remember. I just know you're not. You don't remember. I remember I kind of threw it at you.
Juli Bindra:So yeah, you did. So I on, you know, I'd been on set doing like the I'll ask the questions and stuff. Tell me when it starts to ring a bell.
Vipul Bindra:Yeah.
Juli Bindra:Uh I was kind of doing the questions and doing things like that. I was behind the scenes and stuff. And then uh we got a client and it was like we went to the meeting, got a check in the meeting. It was like one of the first bigger clients as far as like how much they were paying us to get stuff done. And we went on set and we had gone over everything before, but apparently I focused too much on something that didn't matter and messed up the interview.
Vipul Bindra:Oh, I remember now.
Juli Bindra:And like one of the other like clients, the people in the office wasn't comfortable on camera at all. And so it just wasn't it wasn't really what we wanted it to be. And so the person that was editing it was having a hard time coming up with a story or coming up with anything to like make out of what we had captured. And so I guess I could say as punishment, I kind of was forced into you messed up this shoot. Yeah, it's your fault, so you fix it, and now that's what I do is I just said it.
Vipul Bindra:Yeah, hey, something good came out of it because you really you did it really well. But yes, now that you say it. I remember and to be real, it wasn't that messed up. The rest of the interview went great. It was just that you you kept bringing the questions back to the one, I think, and I get it. It was important to you.
Juli Bindra:Focused on it, and I felt that it was important, but it wasn't to the client, and it came across and started aggravating, and I didn't pick up on that.
Vipul Bindra:Yeah, because they were just like, you know, yeah, that's important, but you know, we're in sales, you know, because they want to sell the product, they don't care to be honest, it was what the product is. I don't remember. Yeah, I don't want to remember the exact product or whatever.
Juli Bindra:It was one of those instances where I focused too much on the bullet points of what we wanted the interview to touch and making sure we touched everything on it, rather than paying attention to who I was actually interviewing. And I've come a long way since then in making sure, like, hey, if we go off a little bit, if they're passionate about it, we capture something, we can make a story out of it, even if it's not the original one that we planned. I've grown a lot since then. Yeah, but it was definitely a learning, a learning curve. But that was literally like the third thing that I had ever done video production.
Vipul Bindra:So I don't like I said, I don't like looking back at it, to be honest, it wasn't that big of a deal. It's mostly that I mean to me too, I'm sure, at that point, because we're like we're here for a limited time. Uh they're they're obviously a company owner, right? They're not experienced with video production. So we got the production site set up, and uh again, I think it was you, me, and Cody was the team there, so it was a very small team. And uh essentially I set up all the camera and stuff, Cody set up all the audio, and you you were talking to the client, and then I I didn't pick up on it until like the second, third time you brought it up, and I was like, he clearly doesn't want to talk about it, and you want him to talk about it. But to be honest, again, content we got was pretty good, the video quality looked amazing.
Juli Bindra:The the videos actually turned out, I think they turned out better.
Vipul Bindra:But not but yeah, so so my plan was I was like, I have no, and and that in the beginning, you know, and again, it was one of the best things I ever did for the company to give you the editing and have you handle it. But you know, in the beginning, yeah, it was me. I'm like, you know, I go with the typical videographer. Well, I'm gonna shoot and edit, right? I can bring people to help me with sound or production or whatever, but I am the editor, and then but at that point I had been editing a few of the videos, I think like the UNA one or whatever I'm talking about. But this one I was just like, nah, like I I am, I have no idea because what we wanted to capture is not here. Yep.
Juli Bindra:I had to put some stuff together, create a completely different story.
Vipul Bindra:Yeah, and and and and my style is, and it works with some people, it's not. I'm just like, uh, I don't know. I feel like I can sit here and teach you and make you watch a course on how to operate an NLE, uh, you know, like final cut or whatever, you know, uh like nonlinear editing. You're an editor who doesn't know NLE.
Juli Bindra:Again, I don't I didn't go to school, no, I didn't uh I have a complete on-the-job training, and I don't sit here and watch YouTube videos, uh, much to his chagrin. Yeah, exactly. I do not sit here and watch videos on YouTube or stuff about how to make myself faster or how to get better at certain things, or I tried learning Da Vinci. Nope, uh, that did not work out.
Vipul Bindra:So and that's exactly what it is because we are a Final Cut preferred company. Now it doesn't mean everyone has to. Like Mario edits for me, and he uses Resolve and he's doing great. So not everyone has to be on Final Cut, but that's just what I picked up on. So, you know, again, me having gone to school, we were on Final Cut 7, what was in school. But before then, I tried Sony and Avid and I, you know, because I'd be making videos with my friends. This isn't like I just went to school and learned about this and Premiere. So I still remember editing on Premiere way before it was, you know, cool or whatever. And then, but when I touched Final Cut, I was like, this is incredible, and hence what we were using, and so you learned on that, and obviously get I get it that you're pro you're used to it. Plus on these M100s.
Juli Bindra:For like different graphics and things like that. Yeah, uh I've gonna do that.
Vipul Bindra:Yeah, uh, and I think that's just because of the limitations of some of these programs. But anyway, uh like I said, final cuts worked great for us. There's no subscription, you buy it once, it's cheap, in my opinion, for $2.99 one-time purchase. Uh then, you know, uh it it on M1 computers, it works great. There's no issues on like Premiere where you know, if the program crashes, you have to hit command save. But I get it, you're not a premiere editor, you're not a resolve editor, you are a final cut editor, but you're really great at that. And like I said, my style is to just throw you into it, and that's kind of what I did. I was like, here you go, no training, just figure it out, right? And I mean, to my surprise, you did. There you go. And like I said, now you're surprised. I I I mean, I have look, here's what a summary I'll give you. I have tried to hire other editors, I've tried to the thing is what's most important to me is a software is easy to learn, right? It's just software. I'm pretty sure, you know, if you really put time to it, you could run learn resolve or or or or a premiere or whatever. But the thing is, if Final Cut works for us, you know the program. Why do I, as a production company owner, care what software using? So it's like if Mario's using Resolve, I don't care. The only reason I would ever want him to use something else would be like, hey, I want your timeline to be editable by you or me or whoever, and then it's like, hey, maybe it's better to switch. But outside of that, like uh, for example, Geo edited some videos for us, and they were all in Premiere.
Juli Bindra:So, and I'm like, who like I know it's it was it was uh a bit of a thing though, when we're like, oh, you know, just do this, this, this, and this, this, like the edits that we want, and it's like not like going, it's like a miscommunication or something. You're like, but you just need to do this. It's like I could if it was in Final Cut, like I could go and I could like tweak it because the edit overall was fantastic, but it was just like little tiny things that are hard to communicate when I can't like see and I don't understand if he's sharing a screen what he's even looking at.
Vipul Bindra:So it was it was definitely but I think on the internet it's a thing to think like Final Cut is just a beginner program or whatever, uh, and that Premiere or Resolve or better, which again, they're they're great programs, but you'd be surprised. I recently had uh an animator tell me like they can't do something that we can do in five seconds in in Final Cut, uh, because they were like, Oh, the program has limitations of what we can do here. And I'm like, You tell me after effects can't do that, that you and I can easily throw a generator in and create a number. We want to create like a counter like, oh yeah, there's a limit that we cannot go this high. And I'm like, huh, I didn't know that. Like, so he had to find a workaround, obviously, can do it. But I'm just saying, that's silly to me. Like, simple things like that would be so complicated. And like I said, having edited in Premiere a long, long time ago, I do remember that you had to keep hitting save because if it crashed on you and finally, we don't even think about what's to save, it's just automatically just keeping it.
Juli Bindra:I have a few times and it has gone back a couple steps, but for the most part, it's it's yeah, but you don't have to hit constantly save.
Vipul Bindra:I don't even think that's an option in there. Uh I think it just autosaves.
Juli Bindra:I don't use it if it's there.
Vipul Bindra:Yeah, no, it's not there. Uh and then because you don't need to, it's just it's just keeping up with the the program. And like I said, if it if crashes, it's rare, it can happen, but nothing like what Premiere does. Um, but like I said, again, you kept up, you get learned the program, but that I feel like is the easy part. The hard part is understanding the story, right? Where to put what, when to cut, when to put a clip after the other, what clip to put there. And sometimes you have to use clips that are not the best. So, you know, if I give an editor who, you know, they'll be like, Oh, that's a more beautiful clip. But if it doesn't go in the story, you can't use it. I don't know. I feel like that's what to me makes a great editor when I can tell you, like, hey, as a director or or whatever producer, I'm like, okay, this is what I'm looking for. I need a video, energy's gonna be this. Can you edit it? And then you just get it done, you know? And I feel like you've been able to do it where other editors are like.
Juli Bindra:Well, I mean, at the same time, I've had that happen before where I mean, here, like I forgot exactly which one it was, but there was one where we kind of took it on or something like that. No, I remember what it was. We didn't capture the footage, and you're like, this is what we've got, we've got to work with it. And I'm like, the heck am I supposed to? What is this? I struggled because I keep getting sidetracked by like this is not at all what I thought it was gonna be when I said I would edit this, and it's completely different, and not I'm used to your footage, I'm used to your audio. I'm I'm I'm used to that. And so when I'm given something that's not that, not that it's you know, it wouldn't be you know what I mean? Yeah, I know I know it's hard to communicate, like not that it was absolutely horridly awful for someone. I'm sure it would be great, but when I'm used to Bipple Bendra, it's what's that supposed to mean? What it's supposed to mean is exactly what it says. Like, I'm used to your quality, so when I'm given something less than, I'm like, I don't really want to use this, but I kind of got to because I have nothing else.
Vipul Bindra:So no, I I get it. Well I mean I'll take that as a compliment, but you know, I mean, dude, but yeah, what what I'm trying to do is always again get the best of what we can, and people don't see the circumstance. I've said this before. Yeah, you know, like for example, the project again, um, we mentioned on this pro the one we did in Chicago. We pre-planned that, everything was great. We brought all the equipment. Money was not a limitation, talent was not a limitation. We arrived, and it's like, hey, you can't access the room until 2 p.m.
Juli Bindra:It was time, yeah.
Vipul Bindra:And then it's like 3 30 is the first roll or whatever, and it's like, oh, we have an hour and a half to entirely move the furniture of this room and set up this massive set that we want to, and not allowed to touch it yourself. No, no, that happened. That was different.
Juli Bindra:We weren't allowed to, see, I wasn't there for this one. Yeah, so say, I was observing from like behind. I got what was given to me.
Vipul Bindra:Yeah, but remember that we weren't supposed to, but nobody knew we were in the room, right? So we did it. So, right, Mario, we we did it and it came out amazing. Every single person came in there, they were like, Oh, Netflix, wow, beautiful, right? Everything's great. We we do great work, we had a great team there. Like, point like yeah, it was me, Mario, Emmanuel, Jared, uh, and Xavier. But the point is, day two, it's like, oh, by the way, we're gonna throw a five-person panel at you, which is not planned, not in the scenario. And then guess what? You have an hour, and now you can't touch the furniture. So it was it was so hard to just get rid of the furniture because now we don't want half the thing that we have in there, right? So, anyway, to move things and then literally I have 15 minutes to say we were playing to build a manus arm and all this fancy stuff, and it's like 15, and and and and it's not Zay's fault. He's like in my ears, like, no, we gotta roll, we gotta roll. And I'm like, as a DP, you know, I'm like, but we haven't set up anything, right? This is so I literally look at Marian and Man, and I'm like, let's just go. Like, we're gonna use what we have. We have this eight by eight, we have this, you know, thing. There, there's not gonna be any menace on here in the 15 minutes, and we rolled with the punches, and I think it came out great. Uh, but when somebody's looking at it, they may go, Oh, the a little kick there would have been nice or whatever. But so it's like that's why I say I don't judge other people's content because you have no idea the circumstances you're in. If I tell you to like a five person interview in a big space and say you're 15 minutes, let's see what you're doing.
Juli Bindra:I like budget limitations and things like that. I feel like that's better. Yeah. Well, it was for two seconds, still I looked at you.
Vipul Bindra:Yeah. So anyways. I think it just comes down to like, yeah, it's either budget or time. Like in this one, it wasn't a budget, it was just time. If you gave us a couple more hours, we would have made it look better than Netflix or whatever the terminology you know you want to compare it to. Point is, but in 15 minutes, even what we did was great. But like again, 15 minutes to set up five cameras, lighting sound, we have to completely change sound too. It's just a lot of lot to do, and it's just unrealistic targets. But at the same time, I get it. The director, he's getting a cue. Like, these people have limited time from this conference so they can come and do this. So we have to roll whether we get the perfect lighting or sound or not. It's just the the nature of the game, and we just have to roll with these punches. So uh, like I said, it's not like uh the best scenarios that we're in, but I think uh making the most out of these challenging situations I think is what makes it uh you know fun with what we do. Any memorable shoots that you can think of?
Juli Bindra:Shoals tourism is one that I really loved. I was gotten to thinking about it earlier. I was like thinking about all the early shoots and things that we did. Shoals tourism was like at that point in time, it was so out of the box from anything like we had ever done. And I just I absolutely loved it. The mountain biking, the canoeing, the going out and like actually capturing that stuff. Like for someone who loves capturing like really cool b-roll, like that was perfect.
Vipul Bindra:Yeah, so we got this project for tourism and department. It was crazy to me, you know. We we're do high quality stuff, but it's like with I think I had Canon C200s and all that back then. But I don't know. Yeah, but but it it's like I didn't even own GoPros, and it was like, oh, I gotta buy a bunch of GoPros. Actually, no, I take that back. We had GoPros from a different project.
Juli Bindra:Should we use phones? Yeah, we don't use we literally just anything we could capture, yeah, stuff.
Vipul Bindra:Yeah, because we weren't, you know, again, we we don't we use high quality stuff. Point is that project was completely different. It was like it was so out of biking and stuff, and I was like, absolutely, because you know, not that we can't do it. We have an incredible team. Mike Woods was with us, and he did so great. Uh, so so point is it was good people and uh really fun adventure type of stuff to showcase you know what all you can do within the the realm of tourism there. But the best part to me for that shoot was when we sent the footage to the client. He asked me on three separate occasions, is that in the shows? Isn't that it's so funny when they send you a list? Remember, we don't know. We're asking the tourism department, right? Give us a list of places you want to highlight, and then we went and high shot at the places that they wanted us to shoot.
Juli Bindra:And they had the schedule. That was one of them like they knew which day we were gonna be at which location. I don't think they ever showed up, really, but they knew where we were gonna be, where we were gonna be filming, who we were gonna be filming with. They were all people we got to do.
Vipul Bindra:Everything they knew absolutely everything, and yet three times the guy asked me, and that's how I knew the third time I was like, he's clearly doubting. You love this footage. He's like, This is incredible. Is this the shows? Is this your footage? It just like yes, yes. Like, so I mean, we must have done really good.
Juli Bindra:Yes, Julie was laying on the ground trying to capture that wheel go by. Yes, that's exactly what happened.
Vipul Bindra:Yeah, but but they they they could not believe it's so funny. Like that that we shot it. I'm like, what what do you think we can't capture this? But anyway, it was fun to for me, yeah, because it was very different. I was so worried all that time, like uh, especially the canoeing part. Like, I was like, I don't want any of these cameras to get damaged. So I was like, I think we used GoPros, like you said. We also threw in cell phones on that one because it's like getting the shot, the quality isn't the most important thing.
Juli Bindra:And we also, I think that was one of the first ones we took a step editing-wise, we took, I went a little off what we had done up until that point, I think. And I included like at the end of the video, after like the music had ended and everything, I added some like extra like funny, like a funny part. Like it ended on like the canoe going over the thing, and I included their laughter at the end of the video, and it's something that we hadn't really done up until that point, but it kind of like brought in like these people are here for the video and they're doing this stuff for the video, but it's like they're having fun.
Vipul Bindra:Yeah, this is actually fun, yeah.
Juli Bindra:For Shoals Tourism, like it's their video. You want to show people having fun and then to bring in that laughter at the end of it. Yeah, like that's I don't think we had done that up until that point.
Vipul Bindra:And uh the other one I remember is as far as editing goes, you know, you you or you remember when you were pregnant with Zoe, you literally you literally like I mean, I'm gonna let you tell it.
Juli Bindra:Yeah, so um I was technically on bed rest at that point, and um so we had this futon that could either go back like like this, like long ways, or the end could come up and be kind of like a chase type situation. And so we literally had it into a chase where I'm like leaned back and I've got the the desk was one of the like Mario actually Mario's on one of them right now. It's like an uplift desk where it could like adjust the height, and then like we rolled it onto like over the chase. It was just light enough for the chase section to go underneath. I had sassy our cat at the time was like right beside me while I was editing, and I was literally just set up. I rolled the desk over the top of my big old belly, and I just I just edited like that. The TV's there, Belle's running around, she's four at the time, and I'm just on bed rest, yeah, working.
Vipul Bindra:Technically working, yeah, right. Technically working. I mean, it is bed. I mean, in the middle of the city.
Juli Bindra:I mean, it's more it's more common nowadays, but yeah, 2020, stuff like that was just getting started, and I was on bed rest, heavily pregnant, trying to get it done before I'm supposed to go to the hospital.
Vipul Bindra:Uh but that was from my perspective, it's kind of funny. I'm like, you're like you're like just later editing, and I mean those videos turned out amazing too. So that's what I'm saying. Like uh the the stuff that you've pulled for Bendra Productions is amazing. Uh, because the storytelling again, everything. I know you don't consider yourself like you know, a trained editor or whatever, but at the end of the day I'm just like, I give you footage, I tell you what it needs to do, and if it does it, I get the job done, the client's happy, they tell us the it's the best video they've ever seen, or whatever, and then it's like that's all that matters.
Juli Bindra:We actually have some footage.
Vipul Bindra:Yeah, of that project, at least that we did capture them.
Juli Bindra:Yeah, we captured their reactions.
Vipul Bindra:We don't do that anymore. Why haven't we done that in a while? Yeah.
Juli Bindra:Because here recently our clients aren't necessarily in a place where we can go and sit down with them to show them the edit. There, we were just right around the corner. It was COVID times, and they I mean, everybody was that we were working with for the most part was right there.
Vipul Bindra:Yeah.
Juli Bindra:So we could just drive ten minutes and be in their office, be like, hey, we want to show you what the edit looks like right now. Like we want to show you.
Vipul Bindra:That would have been, yeah, really uh yeah. That's something now that think about it, it'd be nice to do, you know, because be and to be real, uh, the way I I have treated, and again, I'm trying to change now. It was kind of like business picked up, and then it's like I stopped marketing, no testimonials, no new real, no nothing, and it's been like just you know, networking and whatever. Yeah, essentially, yeah, especially since came to Orlando, it's just been this work, work, work, work. But now I'm like starting to do this, you know, podcast and hopefully vlogging. And I I feel like it's time to go back to just being able to share what we do, you know, and how our clients react. Because I think that's what makes this different or special, whatever. It's the reactions.
Juli Bindra:Which I had edited that behind the scenes video. Because like I don't post on social being media, but like one of my latest things that I've posted on my Facebook is that video, the behind the scenes.
Vipul Bindra:Yeah, but I feel like it's also so much older that we need to do. It is a little more.
Juli Bindra:I mean, it's Alabama, none of that is Florida.
Vipul Bindra:Yeah, and and what's crazy to me is like we started out in the beginning, like, oh, we gotta capture BTS, and then for years it was just not a thing, you know.
Juli Bindra:It got set, it got set on the back burner while we focused on doing the actual job.
Vipul Bindra:And and and just yeah.
Juli Bindra:I mean, we had a young family at the time, and the business was picking up steam and yeah, plus all the events and chambers and just events.
Vipul Bindra:I mean, there's so much that we have to do on a daily basis, like you said, just family in general. Uh, you know, cleaning a house, taking care of the family, you know, I don't know, just living life, going to the parks or whatever. I know I'm pretty sure we had also universal passes or whatever then.
Juli Bindra:And so, you know, when we first came down here, we did universal.
Vipul Bindra:Yeah, so do the this or go here, and then we had SeaWorld passes. Now we have Sea World passes. It's kind of like every time doing different things, so it's like you don't you don't end up um I don't know, uh doing that. But yes, we do need to go back to more of those grassroots stuff of just just capturing people's reaction. Because if you remember, last year, this is more recent, we did a video for the financial company, and I still remember getting that text from the CEO getting like, This is the best video I've ever seen of us, and it's like so good because I loved because I had zero involvement in that. That was that project made me so feel good. Which was that uh because we did multiple videos for them. So I'm talking about the villages, the event, the 25th anniversary event where you did the recap video.
Juli Bindra:So the recap video for the event, or you're talking about the documentary style video where like we didn't capture that much for it.
Vipul Bindra:I I'm talking about a recap video. We'll talk about the documentary too. I think that you did great.
Juli Bindra:Because that one you did a few interviews for, but other than that, there wasn't really anything we did. It was all found.
Vipul Bindra:Yeah, but I'm talking about a recap video as in like I planned the event and I went. I went to a completely different project, I believe, in Nashua. I wasn't even there, like I was on an airport when that was happening.
Juli Bindra:Point is you guys day one, yeah.
Vipul Bindra:Yeah, I was there for day two, but there was no shit. Day two was just the live streaming part of it. There was no actual production at the end. So on day one, the interview setup, the B-roll, the live stream, everything like basically what I'm saying is happened without me being there, and you guys handled it. Now you was you were back on set on that day.
Juli Bindra:And then also I actually had to right after that event, is I had to go from there, almost ran out of gas in the truck, had to go from there to a gas station and then literally head straight to MCO. I had to go straight to the airport to pick you up.
Vipul Bindra:Yeah, which is so crazy to think about. Uh yeah, and and like I said, you were doing it. I was at the airport, and uh, I think Mario, you were there, right? On that one, the event? Yes, yes. I was there. So what's amazing to me is that you guys handled it, you executed it, you edited it. Like you said, I did nothing. You know, like I gave the equipment.
Juli Bindra:I don't remember how Alex was even Alex was there that day.
Vipul Bindra:Yeah, even Alex, I gave him the equipment separately from what I put in the truck. But point is, he did his live stream, so there were three teams there. There were three different things happening.
Juli Bindra:Yeah, there was the interview of the B-roll and live stream.
Vipul Bindra:And live stream, and three teams. You guys all did great. You even took a picture for me to post to social media, which we never did, so we need to post it. This is what I'm saying. Uh so far behind.
Juli Bindra:We could post it along with this one since we're talking about the negative.
Vipul Bindra:But anyway, so you guys even took a team picture, and then um uh, like I said, you then you got the footage, you edited the footage. So essentially, I just planned it as a I would say producer. I don't I wouldn't call myself even a director on that one because our DP, uh, like I said, I just planned it, you guys all executed it, and you, like I said, then got the footage, you edited the footage, and I sent to the client. So, and what I love it is like as a company owner, as a production company owner, for that to happen, and then the client's message to be like, hey, this is the most incredible video I've ever seen of my company or whatever, whatever. It just makes you feel great, right? Like on the inside, at least on my part, it's like wow, like we can achieve this if we all come together and me giving, I guess, people money or freedom to do whatever they want to do, but then then everyone can go execute and do their best without me having to even be there. I don't know. That felt good.
Juli Bindra:Which I think it's also along the lines if you have talented people doing things that they're good at, that they enjoy doing as well, because I had some production background as far as like onset and that sort of thing, like, hey, can you go capture this or you know, this different thing, or like they say this is gonna happen. Um, and then also dealing with the client too, because they had issues that night. And I'm like, no, we're not technically like the in-house audio is like not us, so I don't know who you need to talk to, but I went and helped one backstage to like help try and find who they needed to talk to and help them out because at that point I wasn't really doing anything production-wise, so I was able to help them out, but I think it's also like having talented people do what they enjoy because the edit for an event recap or things like that, which I was talking to Adam about it's like my bread and butter, like event recaps, especially the way that we do them with the testimonials and things, like yeah, tell me they're out to tell a story. That's what I love to do. I haven't done as much of those recently.
Vipul Bindra:Yeah, because uh you know it changes, it changes. I I can only give you what clients come to me.
Juli Bindra:Um I truly enjoy doing the good edits come out of what I enjoy doing for the most part. And that's the really good ones. Because you know, people can feel the energy, the ones I'm excited about, and uh the ones that I can like stand behind the desk while I'm editing, and I stand up behind the desk and I'm like jamming along to the music because it's good. That that edit that was the video.
Vipul Bindra:You don't like the ones that we do for companies that want serious music in there? Those are not fun to you?
Juli Bindra:They're not as fun. It depends on the content because I can make it.
Vipul Bindra:Did you enjoy the chamber video that we did this year that you edited? Did you which one? The the the the big orange boards event recap video, yeah. Yeah, you enjoyed that? Yeah, okay, just making sure.
Juli Bindra:Because I can make a boring event sound like it's not boring. That one wasn't boring, but I've had it happen before where it is like a it is like not in the slightest. But if you choose the right music, you can make it seem like it was a great time like it was a great time between the interviews and making sure things are there. Like you can make it seem like a conference or something that usually like outside people would not be interested like at all. You can make it seem like it is genuine that's where you want to be, like and that's the power of editing, right?
Vipul Bindra:And that's why I love, like I said, having you edit some of these images.
Juli Bindra:Yeah, the the good ones, like the big orange awards and like that that larger client. I don't know if you want to talk about the client in particular.
Vipul Bindra:I mean, we we but like the solar company, so yeah, yeah, we have such good editing videos.
Juli Bindra:So like videos and like events like that, like those are good events, and the edits just automatically come easily good. I'm not talking about the ones that aren't as entertaining when you go and like you know, from outside perspective, they're not that engaging as far as like wanting to go, but the edit can make it seem like that's where I want to be. Yeah, I'm not talking about those, I'm talking about the good ones that I enjoy are the ones that are like it's a really good, but that the solar company one, I was literally dancing behind the desk to the music. It was a good time, like jamming with the edit. This goes here, this goes here, this is good fire, let's go. Like this, this that event recap video was more than just an event recap video. That event recap video was like, I mean, I don't know if anybody listening or watching, like you can tell I'm getting excited about the edit, and it's been years since this edit.
Vipul Bindra:Yeah, exactly.
Juli Bindra:But like it was one of those, like it was promotion for the company, it was hype for the company, it was a recruitment, yeah. It was recruitment, it was uh like literally motivation for their sales team because it was an awards.
Vipul Bindra:Even though yeah, just a retail video if you think about it. But it was used for so much more, yeah. And we can come in and we as long as we understand their goals, we can edit a video to know what to achieve. And that's what makes this, I think, different and and why people keep coming back to us over and over and over again. It's because they're like, oh wow, yeah. And this is actually working, this is actually getting results. Because some people ask me that, like, how can you guarantee results? I'm like, I'm not guaranteeing anything. All I'm guaranteeing you is we will listen to you and we're gonna make the best video for what you tell us or what we figure out. And I think you're gonna get the best results from that because we have done that, we've done that over and over and over and over again. Very rarely do we have a negative experience, and even like earlier you're talking about where we think it was a negative experience, the client never said that to us. They were like, These videos are amazing. We love it.
Juli Bindra:That was more like an internal observation of how we felt about what had happened rather than what the client said.
Vipul Bindra:Yeah, we we rarely have a client.
Juli Bindra:Uh they were still impressed, and they were really happy with us.
Vipul Bindra:I think uh most clients love what we do, they they really like working with us. I at least I've never had any client tell us, you know, uh something negative that we couldn't have fixed or we can't fix or whatever, anything like that.
Juli Bindra:And I think that's especially not in the moment because because we've had things come up where they're like tell us something and like we fix it.
Vipul Bindra:Yeah, exactly. Okay, yeah, we because yeah, we can pivot, we can change things because you know, clients obviously will throw last minute things at you, but it's how you pivot. Like on the podcast, David, I was talking about how uh, you know, you talk about how an Adam shooted where I was able to, you know, bring in an extra camera that wasn't part of the job to resolve an issue, and it's kind of like that. As long as you've done this for so long, I feel like uh I've been able to um you know just fix the problems, kind of like uh you I don't think you helped me. Oh, funny enough, okay. Before even you were an editor, if you remember, do you remember James LeBlanc? So so it was me editing. So, like, for example, they asked me to. I've talked about this before too, but uh basically they asked me to kind of like how it got to time code. I feel like for me, it's like learning the first time they asked me to record this band, and you know, I showed up and again uh recorded it, whatever. And I was like, this could be the easiest thing. Throw them together, multi-cam, you know, you cut, cut, cut, you know, how hard can it be? And then I went back and it's like, oh my goodness, this nothing is lining up. And then I didn't realize that the the frame rates are slightly off, you know, because these some things were on GoPro, some on a phone, some things are on DH4s or whatever. Point is, it wasn't just lining up, and I'm like, you know, I'm very good with storytelling.
Juli Bindra:That one was a team effort on that one, yeah.
Vipul Bindra:And I'm like, I'm not good with music, right? And that's why I was like, I asked your help.
Juli Bindra:Okay, because you come from the food music family, and you yeah, I do, but even I was like off just slightly because sometimes the frame doesn't line up exactly. Like, I don't know if anyone's tried to line up audio with the frame in vinyl cut, but like sometimes it's just not perfect, like you know, like it hits here, but technically the wavelength is like up here.
Vipul Bindra:Yeah, because you're matching 2398, let's say with 2997 can just be.
Juli Bindra:Yeah, it's off just slightly. So, um, so my brother helped us out on that one. So I got it like 99% there.
Vipul Bindra:But even then, that helped a lot because I'm just like lost. We needed the sound engineer, you have no idea, but it's like because you know, it's obviously I lined it up within a second. I'm not saying it was like completely off, but it took me a long time. But then it's like I know for a fact it doesn't match. Yeah.
Juli Bindra:Vipo Benro can't keep a B.
Vipul Bindra:Yeah, but uh, but that that's what I'm saying. Before you're involved in the company, you were like, you know, you were able to like fix the B, and uh then like you said, Cody came in and he finished it off, like you know, getting it.
Juli Bindra:Yeah, he was able to tell us how he just like one won that way or like one that way, and that's when I learned my lesson.
Vipul Bindra:Get time codes. I literally went in on uh uh you know, BH or Ador I'm aware of about that, but I immediately was like, that was one of the bigger things I thought. How do I fix this? Oh, time code, what's the best tentacle sink order? Like it was an immediate buy, and I've never done I think projects without tentacle sync since then because life is so much easier when you just hit sync and it just works.
Juli Bindra:There have been some what what was the one where like the audio didn't work or the tentacle sink messed up or something happened?
Vipul Bindra:Which one?
Juli Bindra:I don't know.
Vipul Bindra:I don't remember.
Juli Bindra:I don't remember there was one where the like in-camera didn't work, we didn't have in-camera audio, and something happened with the sync, and we had really good audio, but it wasn't lining up.
Vipul Bindra:Okay, I don't know.
Juli Bindra:It didn't line up. I don't know if it was because it was recording like multiple things at the same time, maybe the wavelengths got crossed. I don't know what it was, but there was one one edit where I had to manually go into every single interview.
Vipul Bindra:Yeah, that would be tough then. And now sometimes I know we have to do it. I still haven't been able to figure out, and maybe people can chime in comments, but essentially, where we're using those small mics for events, yeah, so they're supposed to like road pros say they have time code, but it doesn't work like traditionally, where you know I can go in an app and hit sync like deity or tentacle work. So it's like a very weird thing. So yeah, it could be an event because I know I have we've had that issue at events where I do record now. I've started to use uh more Holly Land or other stuff that we record internally and externally because we want to use external audio, it's better or directly recorded audio. Typically, yeah, if you're there's times where you can't, but but uh but the the main thing being is yeah, they they they the time code doesn't work traditionally.
Juli Bindra:Yeah, I think what I'm thinking about is an event because we get interviews at events, that's like how we progress and tell the story and get more goals out of it than just recapping the event. It has some other kind of goal with it. Um but I think that's what it was is that we had multiple people doing interviews at the same time and it messed up with trying to put them where it needed to be.
Vipul Bindra:And that's what I'm excited about uh deploying these new Lark Max Max 2s essentially. So it's like Road Go Pro 2s, but they do both so I can uh they're smaller so I can have them on people, but then also send them on uh um, you know, the the camera, and hopefully, and then they also have the wireless earbuds. So again, funny enough, we own thousands and thousands, tens of thousands of dollars of Sheps mics and you know, Theo stuff. But sometimes for events, it's just these smaller, faster paced mics are better, but they don't work traditionally with time code that you know the full overflow the the you know the for what the workflow that we're used to. And uh, but for me, essentially, it's uh again, anytime I can, I'm using tentacles from that project because again, my thing is you learn you have you only learn once, right? Yeah, and then and then you try and never have to do that again. Uh but we've done some fun shoots too. It's not all just traditional boring stuff. Do you remember the music video that we did where we had the yeah, that was so fun, you know, because there was not that I don't typically do music videos, but the ones I have done have always been fun.
Juli Bindra:That was like the first like producer producer thing that like came up with like what to show at each individual one. Like I don't know, but do y'all realize that like merry-go-rounds, like the disc with like the cage over the top of it that like kids used to like sit on and spin around and you'd either throw up or get tossed out across the playground? Those are really hard to find.
Vipul Bindra:Yeah, I remember us taking, and I was like, I remember as a kid being on one, yeah, but then we had to like really go looking for one because we really wanted to use one, and but but to me, that's the amazing filmmaking, right? Where you come up with the idea first.
Juli Bindra:Yeah, I was so stuck on that idea once we got that idea. And I was I'm just like, this is just the spinning. That's like that's that's it. Yeah, that's what we're gonna do. But then we had to find it in order to execute it, and it had to be relatively within a good driving distance because we only had so much time.
Vipul Bindra:And and we had such difficulty, and then I think it was an old older church that had one that we figured out.
Juli Bindra:Out in the middle of nowhere, yeah. If you're familiar with the area, down the backwoods, a river road, like it was it was out there, yeah. And then we couldn't even really contact anybody. We had trouble contacting someone, but like, okay, here's the church, here's the phone number.
Vipul Bindra:We knock on the door, is someone here, and then there was a plantation home that we wanted to use, so we had to ask our permission, and we wanted a swing in front of it, and they didn't have it, so you and I literally made it.
Juli Bindra:We literally had to make a rope swing and put it in front of our house, and then we left it.
Vipul Bindra:She was she wanted it, yeah. She wanted to leave it.
Juli Bindra:We even have pictures of Bell swinging on it.
Vipul Bindra:Yeah. That's so crazy, right?
Juli Bindra:Things that we 'cause that was a set we went to set it up a separate day from the shoot. We didn't just have our daughter on the shoot day. But like we have pictures of because we needed to make sure that the talent could sit on it and swing on it when it was time for shoot day. And we were just gonna go install this thing.
Vipul Bindra:So that was an interesting adventure. I mean go to uh Home Depot buying a wood, putting holes in it, buying rope, then we had to paint it white too, because we wanted it uh white.
Juli Bindra:We did a or I did a uh whitewash yeah on the actual board.
Vipul Bindra:It looked really good. I I I mean I'm I'm yeah and uh it's it's fun yeah it's it's pretty good. Like I said that shoot and that shoot was my first one where I was like I want because you know before then it was working for other people's people. And the reason I wanted to do it was again I know music videos don't have budgets or whatever. Which we literally did not which is why we don't do music videos. But as far as fun goes my whole point was I'm gonna plan shot to shot what I'm gonna do and then we're gonna go execute it to so show like look. And even then it wasn't gonna be a traditional music video. There's no just performance performance performance you cut it it was like a full story and then we were able to go cut it and uh you know to to that and find places find props uh to essentially have it be find actors find people I don't yeah we did have to find like a teen like young teen actor for that but I think it worked out great everyone pitched in I mean I I think I had a really great time making that and I was just for me as a director DP on that one it just makes me feel so good when you know you envision something.
Juli Bindra:That is the one yeah videos you were so passionate about you did the edit on that one. Yeah that was that you were so passionate about it and you're like this is gonna be so easy. It's literally this one this one this one this one just line it up and then there you go and then I just helped make sure everything was like yeah cut here. Sure.
Vipul Bindra:Yeah beats basically that's what yeah just beats because again yeah because it was like I know what I want where I want it how I want it and like I said came out amazing. It's been long I kind of sometimes do miss editing you know it I felt like when I used to edit it would just put me in the Zen mode you know it's like you you know I don't know it's just a peaceful thing to me editing but the thing I realized it takes so much time. And had I not passed off editing to you I don't think I would be where I am today you know people see all this and they go envious or whatever but they don't realize the only way I achieved this was to offload that thing to you because I I had to sit down and accept that I like filmmaking more than the editing and I like editing more than the filmmaker.
Juli Bindra:Like you bring up gear in this I don't know if anyone watching could like Yeah you can see me kind of like roll my eyes or I'll put my head up like okay sure over my head. But funny enough you did help on set but but Yeah I help on set but when it comes to like gear or anything like that that's not but but it's it's less than that. But I think it's more along the lines of of like I think that's any business owner really you have to learn how to let go of some things in order to help your business grow. Yeah. And I think that was just it helped you it was easier for you because we're married. We live together the editing is literally happening right there. Yeah you can see it you know what's going on yeah and also I think it helped a little bit that like any editing that was happening was happening at like under your roof and right there in front of you and if you wanted to see it at any time or needed to have an input at any time you could was needed at some points especially in the earlier days.
Vipul Bindra:I think I think it helped out for you. Being able to focus on what we like more and I realized that yes I like editing but I like producing shooting video more and hence uh why you know you were on set too initially and it it started from being on set uh because you know uh and then you being able to edit and then you slowly kind of pushing away from being on set you still help sometimes but you know you're you're more and I'm behind the scenes because that's what you enjoy. And it's just us figuring out like hey I fit here better right I am I'm this is a better fit and for me which is why opening up like one of the biggest things I think I did wrong I wouldn't call it wrong but it was I guess the right thing initially was like we're gonna only make videos that we shoot and edit right that was the thing. Yeah and then me opening up I think in and and at the end of what 2021 or whatever saying uh like no we're gonna have to yeah do something different in our there's only so much capacity for posts that we have that does not mean I don't like going on shoots and sometimes I'm missing out on cool shoots just because they have their own editing team or whatever.
Juli Bindra:Yeah I think that's again the control yeah thing like being able no to like be able to let go and be like like yeah I shot this I gave you beautiful footage but if it doesn't do if it's not edited by Benger Productions then you do what you want to with it. I'll give you an awesome product but if it's I'm not gonna guarantee it's gonna get you what you want if it's not lined up to get you what you want. Exactly post is a huge part yes yeah pre-production production the same way it's it's the other way too if if it if it's not captured by Benjo Productions and it's edited by Binger Productions Binger Productions works with what they've got.
Vipul Bindra:Yeah.
Juli Bindra:So it goes both ways and it's like a control thing like we're not gonna guarantee any outcomes from this video.
Vipul Bindra:Either way. Because we've edited stuff for other people before and where the footage was just trash total trash. And I was even surprised what you were able to do with it. But same thing we were like we can do so much better and I think that's what makes a Bendra video Bendra like I've said that in the past when it's shot and edited yeah or it's shot by me edited by you. Bindra and Bendra right Bindra Square. Yeah I feel like that's when it makes it our video but as a business goes it was the best decision to be able to say yes we can have we will absolutely shoot and just give you the footage it's it's it's okay. Yeah like it's okay for them to shoot and give you and we can edit like it was just yeah it it it opened up a lot more opportunities than than restricting it.
Juli Bindra:So yeah it's kind of changing that mindset from like that control excuse me I got choked but that letting go of that control of like I want to be able to control this is how it shot this is how it's edited this is what you need to do with it. It's like letting go of that and just realizing like changing that mindset to more of like a helpful like I'm gonna help you create this video by shooting it or I'm gonna help you create this video like you went out and shot it but you can't cut take the edit so we'll help you edit. Like I think it's changing that mindset from like oh I have to control this. I have to like I have to be in charge of this and then changing it to be like I'm gonna help you out. Yeah and I've I've noticed that mindset over since like 18. But like when you're first starting out with your own business and things like that it's hard to let go. And I hear people talk about that like talking to business owners for like years and years like that letting go and delegating and also making sure and chambers have really helped me out with that helping people if you have that helpful mindset you get more out of it.
Vipul Bindra:Yeah and and talk about delegating sometimes delegating can be wrong. So uh initially to be honest like I said having run a store and having had 15 sales rep I was just basically kind of initially against sales per se. My entire thing was you know and again again come around to that but it's initially I just wanted to talk about sales are we no okay no I was just gonna say like how uh basically initially I was like I don't want to do sales so I had you going to these events for me and how we both after years decided like that was right it's my company uh and it's my face it needs to be out there at these events not you but even though you did help me for years you were for to a lot of the businesses in the community in the chambers you are Bendra you know and not me even though I am the guy you know who wants the company does everything yeah I am the Bendra but they thought you were the Bindra you are the Bindra Bendra I'm I'm the the accessory but I'm I can think of another I mean I'm I'm like second going back I'm just saying for years you were technically whatever sales or whatever for Bendra too so I'm saying how did that fail uh like to be the Bendra to those people fail or not feel sorry yeah how did it feel to be that to to these people you were the Bendra right for Binder Productions because they would meet you they would meet see you at events and all that I didn't really think of it that way because honestly I went into it as like yes I'm a Bendra but I'm not the Bendra. But did that people know?
Juli Bindra:Yeah because my whole goal I'm not selling Bender Productions I'm selling what Vipal Bendra can get them through Bender Productions but with Chambers it works different. It's not a specific networking event just to like a business expo or something like that where it's go and you just hand out cards. No it's a relationship and it's like talking to people and getting to know people and like I mean keeping up with people which I'm not in it right now. I don't really go to chamber events other than like the main ones that I go with you anymore.
Vipul Bindra:But at that point in time like if we would do videos for chamber I'm like yeah I know this person their kid goes here they got a dog like see that's where I didn't want to do it and and to for other people listening out there I'm like an introvert right I don't want to just talk to well I mean random people uh and uh and uh I just was afraid of like I'm gonna go and talk to these people about generic stuff and that's fake and I didn't want to be fake you don't like necessarily talking about things that you're not passionate in.
Juli Bindra:So like all these like video people and things like that oh you're on it but you're going that's why like two hour podcasts nobody's business that's why I was nervous coming on here because like I don't do gear I don't care really like I'm I'm here I edit the video that's about it.
Vipul Bindra:Yeah and then that's why everyone who's been a guest like they don't believe it like you're not introverted because they don't see the other side of it.
Juli Bindra:Yeah I'm passionate about video map passionate about everything from pre-production to gear you know post everything you start talking to Vipo Binger about things that are not video like my passion is not video. So I mean yeah and then and then it's like the different like you can start to tell the the pullback or the the more he's observing you rather than inputting into the conversation like you can tell there's a there's a slight switch there but I mean I've known you yeah long a long time at this point. So how many years I don't know like 12 almost 13 long time. October will be 13.
Vipul Bindra:That's crazy. So yeah exactly so uh well I thought we met in August okay yeah August anyway but it's it's all right we work together before we work together together anyway so essentially uh you know and and that's what's what's was fearful to me and I think a lot of this is just overcoming um you know boundaries in you and I get it and I especially if you're not we're uh uh you know uh you're not an introvert you're you know uh it's it's easier for you you're an extrovert go do it easy but if you are I'm saying it's still doable the biggest thing for me and our advice to anyone listening would be just that like just know that the number one thing in business is the people that you know the relationships you build and the and then the sad part is it doesn't matter how passionate I'm about video production how optimized my workflow is and my gear is and whatever if I don't have clients none of us are getting used all right it's just nothing but weight like a lot like you know or or or you know stuff uh and a lot of that is yeah and a lot of the stuff is unsellable like you know because if you have cameras sure you can get rid of them right but can you good luck getting rid of combo stands and vealed you know overhead stands especially in a market like Orlando sure LA I got one I got one yeah turtle based C stand yeah well I mean C stands will sell okay but like I knew a piece of gear there you look at that okay yes my name I mean you can you are decent with gear you take back some of the rental stuff so you can handle lights and stuff I can turn lights on and make sure they work yeah there you go you help out but but yeah you you know my entire thing is yeah it's just like oh no so uh but funny thing is uh you know uh anyway my for me yes it was initially hard i'm I'm just talking about uh sales or whatever like you pulling back and me going back I know but I'm just saying me going back into was the best thing for Bender Productions because um you know I had to Because that's where your passion lies yeah I had to get out of I'm saying my own head so if somebody is in their head you have to you have to work on yourself. Now it took me years right to do it but now I go to these events just like you I'm knowing getting to know these people I meet them I'm out there now they know the real Bindra. The real Bendra yeah the Bendra Bendra who's behind Bendra and I and and to be honest I've I've leaned into that I've I don't even say my first name anymore most people professionally just call me Bendra anyway it took me a while because you know people knew me I was always always been Vipple and you know it took me a while like he's Bendra and it took me a while to like accept that no I am Bindra um and this is who I am and this is my company and yes it's bigger than me but that is how they're gonna always associate it.
Juli Bindra:And now that I've been able to accept it it's easier to go to these events cut tech talk to these people talk to them yeah because like the whole time that I was going out to like the chamber events and things like that I was like I'm not you like they're talking to me but I'm not passionate about video production much to everybody's disappointment listening to the podcast. I don't care to be honest with you I really don't so I I like zone out a lot and which is why I'm grateful that you now have this network and this group behind you to be like that's your village when it comes to supporting you through all of this because you have somebody to talk to gear about you have a whole bunch of people who love to talk about video production because honestly home doesn't so I mean I'm grateful that you have that but at the same time going out to these chamber events my passion is not there. So I'm more able to talk about the other things their kids their dogs their what's happening in their life so as far as sales go bringing it to video production if I'm not passionate about it then it's not exactly sales because I'm just getting to know them like a friend and you come in and you're passionate about video production. So when you talk about what you do it shows. So exactly that's where the the difference is and why that transition to you going out to all these different things made made makes such a difference because of what you're passionate about and bringing it back to that.
Vipul Bindra:Summary of that is go meet people but if you're passionate about what you do then it's awesome. So I'm passionate about video production I'm the right guy to talk about it and like you said you're yeah you're better off you enjoy editing it's better off you do the handle the post because then at the end we're making the best product uh and the clients are gonna enjoy what we do more anyway you know yeah I think it kind of equates to like a a car salesman if you get like some girly girl who knows absolutely nothing about cars and if someone who wants to buy a sports car walks in and they're not gonna be able to talk about that how are you gonna be a successful car salesperson if you don't know anything about cars. Yeah so people should not say about girls not being car people though. Yeah true but like I knew exactly where the radio was in my cool car. What do you have a what was it a sky.
Juli Bindra:Yeah it was a Saturn sky the first time you know you know how she got me she opened the hood of her vehicle I was like that was a plan thing okay okay if you don't know a Saturn sky does not open from like the front the hood opens from the windshield forward. Yeah which makes it really easy to wash the hood but really hard to work in the car. You just gotta lean over it.
Vipul Bindra:I mean it's yeah anyway but first I I met her and I was like oh that's a cool car. You know, convertible but then she opens the hood and I'm looking for definitely a college buy first job college by cars you know anyway.
Juli Bindra:Yeah but I've I've done car shows my dad likes to race pretty darn good at it.
Vipul Bindra:Isn't good we have a car company as a client and then it's like a perfect combination.
Juli Bindra:It is ironically I told you that I needed to talk to him about like show him that video that was like the the inspiration inspiration behind it. I wanted to get like his feels of the video how it was edited how it made him feel all of that stuff. I talked to him for over an hour yesterday about my like our own vehicle and didn't even like we talked cars for like an hour yesterday and did not even once mention any of that. It completely skipped my mind with everything else going on. So yeah yeah cars.
Vipul Bindra:Yeah so I mean so now that you've settled in you know a couple of years now where you handle post and you'll only go to sets if it's like um from a script supervisor or post perspective.
Juli Bindra:Post perspective. Yeah so so not really or or maybe even a producer perspective but you're not actually handling gear or uh I'm not typically the person I mean that switched mostly to you being the person I still remember back in like 21 22 like literally going out we were in the apartment I'd literally go out to sit by the pool just to call like 50 people and be like are you available this day, this day or this day I need to know a time you're available so I can get you in a spot. I'll call you back with something to choose between like literally on the phone for hours trying to schedule people. It was that uh chamber shoe where we literally had to go one right after the other and time timing of everything so you do that now.
Vipul Bindra:Yeah I know I don't mind it I don't I I like producing uh you know like I said producing directing it does help you know when when you can help with scheduling and stuff the point is yeah I I still help occasionally but usually it's not to that extent yeah it's mostly post related like I said script super insight from the edit perspective yeah and I think if I'm on set doing script I need to make sure like hey we get one more take of that yeah and I think it's good we've settled into roles where we're both we fit really well and like I said I it's not like we haven't tried other people to edit or whatever it just hasn't worked it's just isn't you and that's just it's you're not replaceable. Though uh it's good though now that you're in that role it helps other people get opportunities that otherwise wouldn't you know for example I've been able to take Mario on a lot of shoots this year for that very reason where I'm like I need an assistant which years ago would have been you and now it's like hey Mario you want to jump on the shoot like you know or you want to do this how have you felt about it you know I feel great yeah I love being on set and I love like working with you guys like I think it's amazing. And you're also now editing you're editing the the YouTube videos and stuff so yes so social media stuff yeah helping Julie where she she can't take on those edits you're you're doing a really good job so thank you it'd be it's it's incredible and uh yeah it helps a lot I think being able to expand the team more and uh just being able to bring in other people give them opportunities that are out there um and you know and gives you time to like now you can pick and choose you're like hey this is a cool set like the talk about cars you know that set I was like hey you want to come be the script supervisor you know post production man director whatever you want to call it essentially manage make sure that we have everything we need for you to make the videos that we need to make and we can handle the production and hey Mario do you want to come you know you want to help me and then let's put a crew together and now we can bring in so much more talented people like Alex Manuel Andrew who else is coming yeah that's about it I think right am I forgetting someone but anyway it's gonna be a lot of you are but I don't know yeah but I I think it's gonna be an incredible crew of people uh where everyone loves what they do they're passionate about what they are passionate about and I don't know it's just it's I don't think we're gonna have a good time is is what I like so that's pretty good though you found your lane I guess is it is it weird though is it weird though to have your boss live in the same house am I your boss? I don't know technically you're a freelancer so I don't know how to answer that question yes and no I really don't know how to answer that question.
Juli Bindra:Okay because sometimes you're my boss and then sometimes you're not my boss and then sometimes it's like okay are you in this moment when we're talking right now are you talking from the point of boss or are you talking from you know the Viple Bendra like with are you Bendra or Vippel Bendra?
Vipul Bindra:So you're saying basically it's hard.
Juli Bindra:Yeah it's hard yeah sometimes it really is like sometimes I'm like okay I know I know now that we have like the studio and stuff I know if you're in the studio you're Bendra. Yeah you come in yonder it it can be let's Alabama's coming out sorry yonder it he comes in the like the office area then he can be Vipple again.
Vipul Bindra:But like Yeah no it's good sometimes it does To take calls to be able to take video calls, you know, there's so much more that I have to do, and I like having my own space. I talked about that in the studio video that we did. It's just it's just I don't know, it's just nice to have a space where my friends can come in. And what I love that is like, for example, when Mario even he comes, like we come here, we talk gear, we prep for shoots, but we cross the boundary now. Like it's more chill. Let's eat some food, let's sit down, let's watch a video. I don't know, it's just it gives a separation because I know I can do that. I did realize that years ago. Oh my goodness, this one, everything's gonna come out. But I I know that flaw of mine. I don't know if it's a flaw, it's a talent, but like I know I can do that switch that most people can't go. I can go very serious, very work, very fast to fun, like joking and having fun. But I know a lot of people can't do so. I've had that in the past and I I've realized that I don't do it as much where I'm like having fun and then go serious, all right, back back to one, you know, like work, work, work. And then a lot of people have this transition issue where they're like, people were just so fun, and now it's like all work, work, work, work, work, no fun.
Juli Bindra:Yeah, I think that's the one that is more shocking. The the one from like, okay, I'm work, work, work, work, work, and then you go and switch to being fun. That one's a little bit more easier to digest. But when when you're around people that's all joking and stuff, and you're like, okay, now it's time to work. Yeah, that one is harder to to for people to get used to, for people to digest, for people to swallow.
Vipul Bindra:Yeah. Swallow. Anyway, but talk about uh yeah, I I've realized that and try not to do that often, but uh that's not where this podcast is going. That's what she said. Nope. That I digest.
Juli Bindra:I don't none of it's coming out right. This is not where this podcast was supposed to go.
Vipul Bindra:Uh don't share this with your parents. Oh, this is the best podcast until now.
Juli Bindra:I think this podcast does not exist for anyone with the last name Simmons does not exist.
Vipul Bindra:Anyway, so um, where were we? Yeah, but no, I mean I'm being really coming back to it. Uh this definitely went off the rails. Anyway, yes, uh, but coming back, I mean, for real though, I think I and that's okay, like people work differently, and I pride myself being able to, you know, have fun and work and all that at the same time, but I have to realize other people are not like that. They can't switch that fast. So I'm I try to be more gentle about it and you know, like understand, like, you know, when we're having a break, when you're having fun, like I I don't want to be serious because I'm that's not who I am. When I'm working, I also know that these clients are paying us tens of thousands of dollars to be there to create them whatever we're there to do. Uh, I don't want to be wasting anyone's time. I don't want to be I don't know.
Juli Bindra:So, but I just want to goof off on set and then think like, oh, they're not professional.
Vipul Bindra:Yeah. Yeah. You have to find the right balance. At the same time, I don't like serious people. That's why I like to hire more extroverted people. Uh, because you know, if everyone's like me, then it'd be a boring set too. Like, as in, you know, I'm saying being professional all the time. You need to find a balance of where you can have fun, like you said, create something awesome together without taking it too serious, but at the same time keeping the back in your mind, like, hey, we're charging them a lot of money to be here. Right. It's costing a lot of money.
Juli Bindra:It's finding the balance between a fun set and a set that's just goofy.
Vipul Bindra:Yeah. Exactly. Yeah. It needs to be fun, but not like too fun.
Juli Bindra:Yeah, like there's there's a limit to like making your client laugh versus making your client roll their eyes.
Vipul Bindra:Yeah. Uh but uh yeah, uh talk about like yeah. So you're telling me it's difficult to live with me, is that the the answer that I got out of that? Just because you work with me?
Juli Bindra:Um at times. To be honest, yeah, at times. But you're not always you're not I don't know. I don't know, again, Michigashi now. We just went from like blushing to like But like you're you're not always Bendra.
Vipul Bindra:Yeah.
Juli Bindra:You're you're not always work work. Like you were saying, you have like when it's time to work, it's time to work. But when when you're not, I mean that's Vipple.
Vipul Bindra:Yeah, true. And that's how I'm like I tell people, I'm like, if they're calling me Vipple, by the way, that's Vipo, you know. That just means they're we're friends, you know, they call me Bendra, they're just clients.
Juli Bindra:But I feel like they've known you for like a real since like the beginning, like really long time or something. Most of the time it's it's Bendra.
Vipul Bindra:Yeah. Not to me. Yeah, I mean to be real.
Juli Bindra:That was funny. You want to tell them about the grocery store?
Vipul Bindra:What? Which what about the grocery store?
Juli Bindra:So we were at the uh Indian grocery store and uh I was like Vipple, and of course he's talking to his mom, so it's like all Hindi or whatever. I'm trying to get his attention. And I'm saying Vipple, Vipple, Vipple. He's like, I'm not Vipple, I'm Bendra. And so the next time I needed to get his attention, I I feel like he purposefully ignored me because I'm like, Bendra, Bendra. But of course, we're in an Indian grocery store. So just hollering Bendra, not only do I look like I've got some kind of mental disorder or something, but like literally five other people have turned around to look at me at this point.
Vipul Bindra:So Oh, that's funny.
Juli Bindra:Like you ignored me just to like make me embarrassed or something in this probably not, but yes.
Vipul Bindra:Uh you know.
Juli Bindra:You did. You were in the checkout line and you specifically went and turned around. Like it was embarrassing. Somebody else needed your attention.
Vipul Bindra:I have a thing where I zone out. I'm not even joking. That's why I tell people.
Juli Bindra:It's been more recent than that, yeah.
Vipul Bindra:Like I am I'm like genuinely passionate about what I do. So believe it or not, if I'm in a grocery checkout, I I again I don't remember that incident, so I could have done it just to be funny. But I'm just saying there's a high likelihood.
Juli Bindra:I mean, you mean the cashier and 10 other people were laughing, so yeah.
Vipul Bindra:But I'm saying there's a high likelihood that if I'm uh, you know, like in a checkout line or whatever, and I hate wasting my time with grocery shopping or whatever. There's a high likelihood my brain was zoning out. What lens am I gonna put on there? What focal length? What what's that bringing back to the channel? What key light am I gonna use? Exactly.
Juli Bindra:Don't put that in the cart.
Vipul Bindra:I am thinking about two things. I've realized that, you know, as I get older, that you know, and and again, this is just accepting who you are. Like, I'm genuinely thinking about two things. A having fun, like, hey, what where are we gonna do? What are we gonna eat? What are we gonna do? Or how am I gonna make this specific project happen? Or how am I gonna achieve this? So a lot of times if I'm doing something really random that I don't want to be doing, I will probably just zone out and be thinking about whatever XYZ project coming up. So it may look like I'm just ignoring you or whoever, but I'm just like focused.
Juli Bindra:Yeah, if he's if he's on his laptop or if he's on his phone and he's like in it, and if his thumbs are moving and he's not just scrolling, if his thumbs are moving or if he is actively typing, he's not there.
Vipul Bindra:Yeah, oh my goodness, yeah.
Juli Bindra:Nobody's gonna you can't even get his attention. There is nothing in the world other than maybe an explosion that could literally get you away from that. Yeah, because that that's that's like you said, separation of like work and and the other vipple, like this is why I was dreading this episode.
Vipul Bindra:Everything's out, everything's out in public. Oh my goodness. But I mean, to be real, I am passionate about it. I do love this, and I and that was my entire intention to when I when I made the decision that this is what I'm gonna do. I was into it. You are the proof of it, you've been there since day one. Tell me if I've wavered anywhere.
Juli Bindra:What do you mean?
Vipul Bindra:Like, you know, there's been good times and bad times.
Juli Bindra:Yeah, no, this has been this is it. Video production, this is it. Whether you're going to help somebody out or whether you're trying to bring it in to Bender Productions, it doesn't matter. Like, this is it.
Vipul Bindra:This is it.
Juli Bindra:In some way, shape, or form, it will have something to do with video.
Vipul Bindra:Yeah, I don't quit. You know, that's one thing about me uh that I know for a fact. I'm not a quitter. So once I said this is it, it was it. And even when and I've noticed that like a lot of times earlier this year when it was like slower in February or whatever, me and Adam were having a coffee or whatever, and so I was like, So what are we gonna do in all this? I'm like, I'm gonna double down. The slower it gets, the bigger. That's what I'm saying. Usually people are like, oh, slow time, cut back on marketing, cut back on costs. I'm like, no, let's go buy more gear. BH is gonna give us a better deal or Adorama because it's gonna be slow times for them. We can probably negotiate better deals on gear, whatever. Like Tara said, I was like, oh, buy more gear because now they're gonna be more expensive, and they want to get rid of it because you know, more people less people are gonna not buy things because they're gonna be more expensive. Point is my attitude, and it may not be the best one, it worked for me, doesn't mean it'll work for everyone, has been just to double down. Things get hard. There's two things you can do, right? You can either quit or you can double down. And I always choose to double down, you know.
Juli Bindra:You're very good at doubling down.
Vipul Bindra:Yes, exactly. I think it's worked so far.
Juli Bindra:Look where we are when it comes to video production, yes.
Vipul Bindra:Yes, uh we're gonna keep it there.
Juli Bindra:Yeah, sure. Now we'll keep now we'll keep it to video production.
Vipul Bindra:Yeah, all right, yeah. So yeah, I mean you have to, you know. Uh I feel like you have to commit, and then when you commit, you have to stick to what you committed to. It's okay to pivot. That doesn't mean you're making a wrong decision, you got you don't pivot. But I feel like uh when things get hard is when most people quit. And my entirety of life is when things get hard is when I'm not gonna quit. Because that separates me from other people because I'm gonna double down, I'm gonna go harder at it. Because usually when you come through that tough time, things are great. Look at just talking economy-wise, 2007, you know, to 2008, like things crashed. That does not mean 2009-10 things didn't bounce back, right? So you just had to get past the same thing like what we had up in earlier tariffs, you know, it's like, oh, there's a big downturn, and then look, things bounce back. And you know, so many people go, Oh, I don't know what I'm gonna do. I'm just like, you just have to, you know, pass it. That you just have to go through it. It things always go bounce back. I've never seen them not bounce back. It's only the people who quit. You know, we made it through COVID as a fresh new young company, you know. We made it through a move from Alabama to here. I mean, technically move.
Juli Bindra:Literally, it was it was COVID the year before and the year after we did the major move from Alabama to Florida. It was literally the year after. Not oh COVID. Yeah, let's take this opportunity while things are slow to go ahead and move and no wait a year till things are starting to open back up and everything's gonna be kind of like normal again, and then we'll move.
Vipul Bindra:I think we should have moved 2020, but again, hindsight is 2020. We didn't we didn't think about it yet.
Juli Bindra:I already hindsight is 2020, about 2020.
Vipul Bindra:Yeah, about 2020. I mean, everyone has some COVID memories. But for us, my thing is we we went past it, we made it through, we made a major move, and we're still here. We're going stronger than ever. I mean, things couldn't be any better, my entire thing. Like at this point, despite tariffs and low points of the what this year has brought and stuff, uh companies trying to, and again, the way it affects us is years not so much. I mean, sure, things got a little expensive, uh, but the it's the clients and companies wanting to keep hold you know their money tight because times are tough. So to be able to go past that, I'm like, I don't know what else could hit us at this point that derails us. I don't want to challenge anyone, but you know what I mean? Like at this point, I feel like we're what almost uh six year old? How how old is the company even? I don't even think about it. September 2018.
Juli Bindra:So 19, 20, 20, 20, 20, 20. Almost seven years old?
Vipul Bindra:Yeah, September it'll be seven years as a company, and I mean crazy long time. Do you do you ever see I don't know, but you know, did you ever imagine this when we started doing this?
Juli Bindra:No. I didn't I didn't have any expectations because all of this like completely new to me. Yeah, I have no expectations of where it even could go, which just kind of scares me now that I look back at like where we started seven years ago where we are today. Like if we continue, woo! But um but yeah, no, yeah.
Vipul Bindra:And at point at any point that you think I was crazy. I mean, that's uh I feel like I know the answer to it, but yeah.
Juli Bindra:There happened. I think I've told you that you're crazy multiple times. Usually it's about the purchase of some kind of gear. Um anyone who knows you or anyone who could like look around at the studio or like at the van out there, like just the sheer amount that you've been able to accumulate over seven years.
Vipul Bindra:But look, I use it.
Juli Bindra:You do, and if you don't, somebody else can.
Vipul Bindra:So it actually gets used. But to be honest, on this podcast, I have been telling people do not buy gear like I do. You know, I have a problem, doesn't mean you need to, but to be real, again, it is done on a on a basis. To be real, we I use everything I buy. You know, it's very rarely do I yeah, it's rarely that I buy things that don't get used. Um, you know, uh, it's rare.
Juli Bindra:I'm sure we could find something.
Vipul Bindra:Yeah, it was something. I mean, sure in half a million dollars, there's something I didn't use, but usually you need to do calculations, it might be more. It might be more nice. I don't know.
Juli Bindra:There have been times where I'm like, you don't need that. You don't need that. But you don't need to be purchasing it right now.
Vipul Bindra:But I thought you don't know gear, so how do you know we need it or not? You what does that mean?
Juli Bindra:Because in in Yeah, it's kind of like if if you've got something and it's working great, making that decision to move to the next camera or completely switch over from and sell every single camera to move to something completely different, um that's a big step. And I'm I'm I'm some of it's scary.
Vipul Bindra:Yes. And it is, I mean, to be real, she has a point, and and again, we've discussed this before. So we were like completely Panasonic system when we started to go to completely canon system, having to sell every lens, everything, to completely canon, acquiring that, like the real-to do it again, and to do it all over again, to go all the way to Sony, completely sell every lens, every camera, get acquire everything brand new because you know it has to be uh native. Uh, you know, it's a big step, but again, at the same time, I think it was a huge uh important step both times. Um, excuse me, to go from the Panasonic, which I didn't mind manual focusing on all that, but the type of gigs we were leaning towards more uh you know, corporate commercial event, um, autofocus was important, and I still remember first time turning on that C200. It was a big, big expense and not knowing if it's gonna be right fit for the city.
Juli Bindra:The C200, yeah.
Vipul Bindra:But first time I turned, I was like, oh, autofocus can be this good. Like I had no idea it could be that good. And uh and and again, that was obviously things have come longer from that. But I'm saying when I first did that, I was like, immediately I gotta have one more. Uh, because you know, and I think I buyed a Canon um ESR or whatever, and I was like, oh, they're not matching, so this is a bad purchase, you know. It's kind of like that, and then buying another one and then going to C70s. So you're right. I mean, this is scary, but that's that's why I do it, not you, you know? Because it is because, like, for example, how much money have Sony's made us? Because it's a lot and lot of money, I mean, uh, that has been made from these cameras, they long paid for themselves, you know.
Juli Bindra:Well, I think it's more along the lines of of like them being used on jobs. I don't think it's necessarily. Have you had legit question? Have you had a job where they're like, oh, you use Sony? Yeah, like I'm hiring you because of Sony?
Vipul Bindra:Mm-hmm.
Juli Bindra:Okay. That's what I'm saying.
Vipul Bindra:That's the conversation you don't have. Most of the work where I do, where I fit into other people's workflows, so not for us, yes. My clients, clients that you edit for, most people don't care what we're using. That's that. But to be able to fit into any people's workflow, the only reason I fit in, like I'm talking about the people that I you even know, like Adam and Zay and all that, everyone's in the Sony ecosystem, so it's a lot easier to plug. Uh, even though it's a simple shoot I did for Josh recently. It's like, oh, what are you using? Oh, my you know, A7R4s or A FX3s or FX6s, whatever. So mine FX6s, FX3s, all they they're just playing to it. The thing is, they and again, I know you're not a geared person, but they they know but I see what you're saying. Sony is marketed, the video market, and like I said, I'm not a biggest fan of these cameras, but but again, they pay the bills, they get used, uh, they're easy to operate. I and that's why I tell people like right now, currently, the hype is to go back to Panasonic. It's so funny. I look back the yeah, S12 and E.
Juli Bindra:Please don't. Everybody listening to it. Yeah, please don't.
Vipul Bindra:Yeah, but this is like kind of like the new hype because Blackmagic has come out with the 12k and Pixas 12K and the Panasonic cameras. Those are like currently getting higher.
Juli Bindra:Do you need 12?
Vipul Bindra:I I don't know. I mean, we own 8K cameras, so who knows?
Juli Bindra:Uh, point is But do you use the 8K that much?
Vipul Bindra:I mean, you tell me as an editor, you can punch in, right? And still make a 4K video.
Juli Bindra:I can still do a lot of things. That doesn't mean like, do you need it?
Vipul Bindra:Look, I'm not gonna give you the the perspective of why people need 12k. How do you?
Juli Bindra:Mine's just like a a need versus want. And at some point you have to realize when does it become more of a need and less of a want, and then make the jump. Yours is like, oh, I want it, I'm gonna get it.
Vipul Bindra:Yeah, but I'm not getting those cameras. That's what I'm saying. I'm not getting the Pixis 12K, I'm not getting the Super Lumix cameras.
Juli Bindra:You need to see because up to the certain point, you have to see what the demand is.
Vipul Bindra:But to be honest, if there's demand, yeah, absolutely. It's gonna be an acquisition. I know you're not gonna, but just like the Ronan, what we just added, the 8K, right? It's like I saw a need, I saw a demand, I saw where we could deploy it, and we deployed it. Yeah, exactly. The chicken camera. The chicken camera, yeah. So, you know, and and that's why you're not here to talk about gear. You're talking about post-production. Because uh, you know, circle, yeah, circle back around. Yeah, because that's not your thing that is our thing. Come on, uh okay, just to make it validate my point, Mario. Validate your point. Okay, yeah, let's see.
Juli Bindra:You are eyebrows raised coming into it.
Vipul Bindra:You are the you are you have you understand the production side of it. Don't you think owning these Sony cameras is a better business decision than Canon cameras? When have you got a couple of times? That wasn't the question.
Juli Bindra:We were just talking about the chicken camera. No, I'm not sure. And 12K.
Vipul Bindra:You said going on canon to Sony is very good.
Mario Rangel:I didn't say for sure. Right now, I mean for video. Sony is uh I think is the best brand. Yeah, everybody has it ha has that ecosystem, so it's way better like uh from a business uh viewpoint.
Vipul Bindra:What do you think about the chicken camera?
Mario Rangel:Uh the chicken camera. I like it. I mean, we haven't used it really in a real shoot. Well, we'll we'll use it uh soon in the real shoot. So uh but for for now, I think it's uh it's a really good acquisition. Uh but let's see now in like in the real in the real practice.
Juli Bindra:See, yeah, see, see what you're leaving out is that we've had somebody with a chicken camera before on set, and I did not like the footage as much as like a regular just the gimbal walking, how smooth that was. I didn't think it was as smooth. And your test footage since getting this new 12k chicken camera wrote in whatever eight, whatever, sure. But your your footage that your test footage, where you're like, oh, look how smooth it is. Like, that's not smooth. I would rather get something else over that.
Mario Rangel:Do you like more more the gimbal than yeah?
Juli Bindra:I think it's smoother.
Mario Rangel:Oh, really?
Juli Bindra:I mean, you can do the chicken walk with this too. I haven't. I mean, you may need to. I don't know if it was just operated or not.
Vipul Bindra:The way I look at it, look, the 6k camera, I agree with you when we we got Anthony to come to a shoot with his 6k uh brone, and we shouldn't keep calling it a chicken.
Juli Bindra:I was that's what I'm not a gear person, that's what I know it by.
Vipul Bindra:And like I said, I wasn't the he b the biggest fan of um you know the footage either, being real with you. And that's why he asked me. He was so enthusiastic. I was like, eh, it's all right. But uh, but I've now seen and researched enough that it had uh issues with you know uh the MARA and uh other issues. The sensor wasn't that great, and uh pattern issue, you know, when it creates issues in editing with pattern. So also point is the 8k sensor, supposed to be better. It's an old OLPF, it's supposed to be better sand tones. Obviously, we'll deploy it and we'll know more. Um, and um, you know, if not 30 days, it goes back, you know. This it's not the the end of the world, but ultimately the decision wasn't made lightly. Uh all the business decisions I do are based on need requirement, you know, where I can deploy it, where can I get my money back, and uh will it increase or speed up the workflow or whatever? We'll see the footage you get. You'll know. I mean, Tuesday, right? It's not that far.
Juli Bindra:Um we able to say it by like Wednesday, Thursday. Yeah, we should be able to see. I just think if you ever need a healthy dose of skepticism or second guess, or like what in the world are you doing, then that that you turn to me because that's I will always second guess. Yeah, everything any purchase.
Vipul Bindra:Yeah, I mean, and I get it. That's the entire point of this podcast. I I highly recommend people is go get the go get the the clients, right? Execute on their vision. And if you need something to execute in the vision, I'm all about you know, find the right person to partner with because there's always people like me in your town, in your city, in your country they can partner with to execute. It on the production that's to me is the easy part, especially if you're using the Sony cameras. Everyone has an FX6, FX3, or whatever Sony camera that you want to deploy.
Juli Bindra:But yeah, even though scary, and I was completely giving you a healthy dose of, or maybe unhealthy dose, of uh negativity the whole way. I was like, I don't see the point in this. I was like, if you see it, you take the leap, you're fine. And it ended up working out, and sure.
Vipul Bindra:And and but what's crazy is for the limited time I owned both because you know I I wouldn't I'm not gonna obviously sell the money.
Juli Bindra:But so far, and mark my words, I'm thinking it's gonna go back.
Vipul Bindra:Okay, we'll see.
Juli Bindra:Because because see, this is different. Like you can use a Sony, you can, you know, do the experimentation and stuff with it, and you can get, you know, you did that and you experimented and you used it, you've been around it. So that purchase, you had some background to it. My problem with this one is that the background you have with this is not that great. So I don't know.
Vipul Bindra:I mean we shall see.
Juli Bindra:We'll find out when like a YouTube on Studio B podcasts.
Vipul Bindra:Yeah, we we can uh we can always deploy it, we can always uh test the footage. If it doesn't work out, it doesn't work out. Currently, my thing is what the what the camera needs are uh binder productions. We got cameras and lenses and things to cheat what we need to, but the only thing we were lacking is the ultra smooth footage that we need for run and gun shoots, and I think that's exactly where Ronin can get deployed really fast, where we can track with it, where we can uh you know uh really speed up like documentary style shoots or whatever. Is it gonna replace the Sony's? No, I think it's a good add-on. And to be honest, I'm not married to any gear, you know. I if it doesn't work, it's going back, you know, because like you said, I I do like to own gear, but it's not just there to be a decoration. If it ain't gonna work, it's gonna go back, which is why as soon as the Sony ecosystem was full, I sold Canon because it's like no need to have it. And to be honest, nobody's asking for it.
Mario Rangel:And you're selling also your FX30, I think.
Vipul Bindra:Yeah, and going to FX2. That's just more for being able to do headshots and photography and things like that. That's mainly it.
Juli Bindra:But you but like the FX30 hasn't been used as much, I think is what he's saying. It's like when it becomes more of like a display, like shelf piece, then that's when you're like, okay, yeah, sure, go to the shelf of Doom.
Vipul Bindra:Exactly. And that's that's what happened. You know, that's why we FX30s need to go, not because they're bad cameras. I know, for example, Alex, who's gonna be on the podcast, he's deploying that's his main cameras, he's making good money.
Juli Bindra:I wonder what he's gonna do when he comes out. He had the best in the best, like, okay, I'm gonna start recording. And then he just starts like, I don't is it singing? Is it rap? I don't know. Yeah, go check it out because he literally the first few seconds they're just like, what is he? What yeah, and it was just I died laughing. No, he had a watch five times.
Vipul Bindra:But okay, we're gonna start. But I mean, he was just being himself, yeah. Anyway, but he's running his entire production company on the end, and there's a lot of other people with the FX 30, so not a bad camera, obviously, nothing against it.
Juli Bindra:It's just oh he uses FX30, yeah.
Vipul Bindra:He's two, I think. So FX30s are deployed, you know, everywhere, making people watch it. I don't think it was bad camera. Yeah, it's just not for us, and you know, at the end day, my thing is I don't buy things to sit on shelf, and as soon as I see that, oh, this is not getting used, it's time for it to find a better home where it's gonna get used. Yeah, and to be real, I've turned around. Like in the beginning, I would only buy brand new stuff. And as you saw, I've been buying more used stuff.
Juli Bindra:Now watch it. Now watch it. You're selling some of the smaller stuff, and now watch it. Something's gonna come along in like a month or next year or something, you're gonna be like, dang, I stole my FX30.
Vipul Bindra:No, I'm gonna see I'm gonna acquire FX2 instead. So I think we'll be good.
Juli Bindra:We'll have you'll still have something smaller that you can just kind of do.
Vipul Bindra:Yeah, I mean it's about the same size that FX3 anyway. So it's not like FX30 is smaller than FX3. We we still have cameras that that can work, and like I said, these are working up until they're working, they're making money. At the end of the day, this is a business. Yes, I'm passionate about it, but it's a numbers game. If it's not making money, then it's not making money, you know, because uh again, the point of this is to have all this, right? Is to so we can have my space, we can have the house, we can have the the fun, we can go to Disney, we can do things enjoy, you know, we can go on the cruise.
Juli Bindra:Oh, did you hear that cruise and Disney passes coming up? Did y'all hear that?
Vipul Bindra:They're on Nipple this year. Talk about the change though. We went from uh a big change last year around uh October buying this home, immediately buying the van. See, a lot of people don't realize when I say things, I mean it. I was telling everyone.
Juli Bindra:22nd sign on the home and 31st, literally before the month was over. 31st, last day of the month, ban.
Vipul Bindra:And that was already fixed. I was always gonna go last day because you get supposedly the best deal on the last day of the month, whatever. But but it was in the calendar for me. So we closed in the home. I literally, and then I told everyone. And the funny thing is, everyone was shocked, and I told everyone bought a brand new van, and they're like, What? I I don't think you were. I was like, literally, I told everyone that hey, I'm gonna buy the van as soon as I close in the house the last day of the month. So, but it but there was a lot of immediate changes. What I'm saying is like we go from yeah moving van and we were building this. You are quite literally one of the reasons got anything got done. You and I were head feet, yeah, I don't know, it's blood, sweat, and tears into literally getting the studio done, like literally and the van done.
Juli Bindra:Like the the a lot of people like looking at the set now, like you would not think that this studio was as bad. It was a it was a working garage. It was a really watch the YouTube video. Yeah, yeah, watch the YouTube video because like I don't even know if the footage that I took Mario. Did you include the the footage from where I was like panning from like I've you know, this is the the panel on the garage door, and I like went over and I showed this is like did you include it in there? Go watch that that's just the the inside of the garage door, yeah.
Vipul Bindra:That is the grime I had going down my arms, and that's what I think it was a bad decision on their head thing, which whatever I bought it because I saw the potential, but I'm like, I wonder how many people could came to this home and they're like, oh, fully renovated home. They've you know done drywall, they didn't do plumbing things, and then this area looks so nasty, and I was like, why wouldn't they just paint the floor or something? For I'm saying I didn't it wouldn't have matter to us, but I'm saying other potential buyers probably looked at this area and went, huh.
Juli Bindra:It wasn't the best, yeah.
Vipul Bindra:Anyway, for me, but yeah, the only reason this home fit was A, we could park the van here, no HOA.
Juli Bindra:There's no and it's a good area, which is so hard to find. Yeah, it's I felt it wasn't the school that limited us, like looking for a good school. I feel like I focused so much on that, it was the HOA that was the issue. There's so many HOAs around here that you need to deal with.
Vipul Bindra:Normally I wouldn't care as much, but you know, having to park a van, and I didn't want to park externally, I wanted to be here. Uh but and I knew I was gonna do that. See, that's the crazy thing.
Juli Bindra:When we bought the well, I mean you get something that fits.
Vipul Bindra:Yeah, and then uh so eventually when we came here, and that's why when I saw this place, I was like, okay, so home's renovated, we don't have to do much, but we do have to work on the garage. So hey, even though it looks nasty, we can redo it. But but what I'm saying is I bought the home, I uh bought the van, and then it's like we had two massive projects on top of running a video production company. I still remember I think I was in DC doing Adam's shoot, yeah.
Juli Bindra:Three shed.
Vipul Bindra:Oh, shed too. But I mean that's for this year. I'm talking mostly last year where the the but coming here, I'm thinking I still remember.
Juli Bindra:You know, like immediate things.
Vipul Bindra:Yeah, immediate thing we had to do. And also completely changing workflows and stuff because I still remember you picked me up from the chute in DC with Adam. It was like late at night or late evening when we when you picked me up, and I remember coming straight home and we were on our hands and knees down here installing the floor, yeah. Yeah, so that's crazy. Um, you know, we had to become temporarily carpenters, uh, I don't know, construction workers, flooring people.
Juli Bindra:I have a picture, and I can't share it, but I have a picture, like Zoe came in while we were like laying in the floor, the floor's not done. We're taking a break, but we're still technically in the floor. And Zoe came in and laid down on your back and just literally fell asleep because it's the middle of the night, and she just fell asleep on your back. You're like, is she asleep? I'm like, Yes, let me take a picture.
Vipul Bindra:Yeah, because we were we were all in, and and it was like literally, I would drive somewhere, like I would be like, Oh, the city, like a drive, like go drive overnight, do the shoot, drive back, and then you know, I think it was day shoot or whatever. Point is, and then uh same back to work. It was just basically like that do shoots, come back, work, work, work, getting this done, and then taking simultaneously trying to deal with the van too. It wasn't just this, it would have been one thing to do this project.
Juli Bindra:I have ruined what was that stuff? Kill is it Killmat?
Vipul Bindra:Kill Matt, yeah.
Juli Bindra:Oh my gosh, it is so bad. Yeah, it's that and like the the insulation stuff, the one with the sticky back to put in, like that stuff. I have I have ruined clothes. Yeah, I have clothes that like are just strictly work around the house clothes now because you can't sit down on that stuff, it got everywhere, and that was so crazy to me.
Vipul Bindra:And I like I said, I would tell people like, hey, it was at the end, is the reward amazing now that I've been using it for six, seven months? Absolutely, but I would highly tell you do not take on two massive projects at one yeah at the same time. Just doing either studio or van would have been a lot easier than doing both at the same time. It was I think it was a massive undertaking, though. Don't you agree it has definitely changed for the better?
Juli Bindra:Yeah, especially the van. Especially the van, because w A, there's not as much stuff in here because it's all there. Um, well, not all of it.
Vipul Bindra:Yeah.
Juli Bindra:Yeah, a good a good chunk of it. I mean, it's a freaking two-ton trip van.
Vipul Bindra:Yeah.
Juli Bindra:But um but like there's not as much stuff in here, it's not as crowded. We were talking at one point about like we've got these like six foot racks from I mean, if you've seen the the studio tour, then you've seen them. We were literally talking about aisles of just having gear front and back. That was the initial idea.
Vipul Bindra:I wanted to make you look like a store. Uh basically it was gonna be aisles and aisles of just gear, and then as per project, um, you know, I'd seen uh a YouTuber or and filmmaker, I think in Vegas, I think his name is Robert Machado, I think is his name. If you can look him up, Mario, on YouTube. But I think I had watched one of his videos a long time back, and he had like a garage and he had that, like he had shelves like aisles. And I was like, oh, it'd be so cool to have you know a like put all my gear in aisles and then based on a shoe.
Juli Bindra:Yeah, got enough. Why not?
Vipul Bindra:I come here and I basically uh grab things and you know, uh essentially like a shopping card.
Juli Bindra:Someone's like renting or something like that. Oh, let me go grab this, this, this, this, this, this.
Vipul Bindra:And then, or just for us, it's like almost like bring a camera cart or a cart or like a you know, folding cart, and then you just throw stuff.
Mario Rangel:What was the name you said?
Vipul Bindra:Robert Machado, I think. R-O-B-E-R-T-M-A-C-H-A-D-O, I think his name. And uh, it's just a YouTube channel. Yeah. So I think he had done a and again, it was a yeah, that's the guy. So I'd seen a video of his, I don't know which video it is, it was a while back, but it was a basically a garage, and that's where I initially got the inspiration, but obviously changed to in after. Yeah, that's possible, yeah. So does he show aisles? See if there's like a garage. Oh, add. Ah wait there. We don't show commercials, okay. Yeah, whenever you get to it, see if there's it's like a garage with aisles in it. Anyway, that was the initial idea, but it changed. Oh, yeah. Oh, you got it?
Mario Rangel:Yeah, I got it.
Vipul Bindra:Yeah, see there you go. And then he has multiple aisles, obviously, he's in one, but that's what the initial plan was. Like, hey, what if we do that? Where you know you have aisles and aisles of just equipment. But then it changed, and I was like, you know what? Uh, because initially I thought we would load the van every time. And then I was like, why did we kill mat it, insulate it, and can't leave grip in there? Now I get it, not leaving cameras in there.
Juli Bindra:Yeah, the batteries, things like that. That's understandable.
Vipul Bindra:In this air conditioned space, but because we don't know, we are in Florida, but we can leave the the metal uh and all that in there, and and the advantage that gives us is uh gets a all that out there, and then we were able to open up the space. So we still have kind of like the shelves that you're talking about, but they're all on the sides, but in the middle now, it's all open, and I think that makes the space look bigger. Uh, it more looks like a real studio, even though it's not meant to be, you know.
Juli Bindra:It makes the space more usable, yeah.
Vipul Bindra:That too.
Juli Bindra:It it's not just that it makes it look bigger. I mean, it kind of does, but it it's more usable, yeah. It's more versatile either because we're literally sitting in about the same spot as last podcast last season was and it's so much different. I mean, now Mario's at the desk.
Vipul Bindra:Yeah, exactly. But I'll take we were we have also been able to use it uh in a better way because now because it was open when we did that restoring chamber project, yeah, we were able to bring in people and actually shoot a project here. That was interesting to me because that wasn't the initial idea. I was just thinking product shoots and stuff here. Uh, but to be able to actually do that.
Juli Bindra:Talking head type things where like you know, social media content, you know, pull the things back and just right here, like talking out of camera.
Vipul Bindra:Yeah, so basic stuff. So it's it's actually a usable space, even though that other idea looked awesome. I feel like uh for what we're doing, uh this works. And like I said, we we we did put for a while, it was like, when is this gonna ever finish?
Juli Bindra:Because we put so much well time and effort into I think I forgot like the the what all we had to do in different portions of it, because like I knew we had to do the floor when we did the garage, the back of the garage door, or I did the back of the garage door, and then like working on like the floor, and then we got done with the bottom part, and there's a little lip that like comes up and like, oh, we gotta do the top part. We have to move the hot water heater. Oh my gosh.
Vipul Bindra:Yeah, figuring that out. You know, for a little bit, you you know, we're experts in like editing and video production, we're not experts in how to move a water heater, so we had to learn. And again, YouTube university, it's like how do you move a water heater? And then I think the other thing was figuring out how to cover this lip up so the lip transition strips, but nothing for not perfect, like yeah, lip. So we had to then figure out how to make the the lip be best or whatever.
Juli Bindra:I'm just and finding the product too, because we tested like multiple different things to try and cover it. We had to return quite a few pieces because it's not just your standard like stair nose, yeah.
Vipul Bindra:It's it's it needs to be two inches at least, right? It's and then having to find uh put this foam things up, the sound, the cut. Which I had done that before, but yeah, we had done that in Alabama, but also then being able to put this cart divider carton in there. I don't know. It was just a lot of work, and then with the van, like you said, the kill mat, insulation, and all that legend stuff, which was pain in the butt to deal with. Let's not even start in that company, and then um you know, carts and ramp and then videos not matching the product, exactly. So it's just it was a lot, but like I guess, but having deployed it uh as somebody, Mario, as somebody who's been using the van with me and being in the studio for meetings, what do you think about both things? Was that hard work worth it?
Mario Rangel:Definitely. I think yeah. Uh I mean I love the studio. You have uh well, we have the like a space to work, to to hang out, and the van makes everything easy. Yeah, you have the cart there, you have the ramp. Um it makes every shoot so easy uh and we can do more breaks.
Vipul Bindra:Yeah, it makes it faster, right? Especially do you remember the one we did for uh what's his name? The restaurant chamber again. The one where we went location to location, how fast did it make it to deploy, right? Yeah, we were able to just pull it off and put it back on, and and it was just so much faster.
Mario Rangel:Yeah, so much faster. I mean, we did like maybe six, I think it was six. Six in in in one day. Yeah. Yeah, like when we went to No, I think it was two days, three and three, I think. Oh, yeah, two days. Yeah, but like we went to each house and we set out we that when we get out like in two hours, went to another occasion, yeah. It was great.
Vipul Bindra:Yeah, it was it was really fast and efficient.
Juli Bindra:Which I think I think the mo the thing that takes the most time is getting the stuff in and out, which you are already looking at solutions for that, which I'm also kind of worried about because I got burned the last ramp installation. So yeah, let's talk safety glasses next time.
Vipul Bindra:Yeah, so essentially, and then this is the thing, see that you make mistakes, talk about not everything's perfect. Like for me, the biggest thing was uh when it came to buying the ramp, I was like, Well, the carts are only two, three feet wide. We don't need a ramp that wide. So I got the ramp that every cart would fit on. What I forgot was one card is going left, one card is going right. So now the issue that we have is uh the the card has to go up, but then we have to turn it left, and then the right card has to go again back up so they can hit each other or whatever. So it should have would have been a lot easier if the ramp was full wide, and they already make those. Then we could have sent the the left card on the left side, right card on the right side, it would just go straight in.
Juli Bindra:You'd have a lot more room to maneuver and stuff together. Exactly.
Vipul Bindra:And that's just something you you know, I didn't think about, and you know, even after all the research and time spent, you know, things happen. It would have been the thing is then it would have been just a hundred-two hundred dollar price difference, and now it's just gonna be thousands of dollars because I need to first buy the new one because again I cannot have a ram van without the new ramp.
Juli Bindra:Then I gotta list this the storage of that of this ramp you've currently gotten. Yeah, once you switch it out, you've gotta find something to do with the upload, yeah.
Vipul Bindra:And and how many people are gonna need a ramp of that specific specifications or whatever. And a point is again selling it is gonna, and then I'm sure I'm gonna have a loss because it's a used item now, and then being able to get it to wherever.
Juli Bindra:I mean, that's gonna have to be probably a pickup.
Vipul Bindra:Yeah, it has to be, and that's what I'm saying. We're limited to how many people can get it. Yeah, and that's what I'm saying. It's just ultimately things that you didn't know about, is what I'm saying.
Juli Bindra:Like yeah, things you don't anticipate, you don't think about, and then they like pop up. But that's the same thing on a video shoot.
Vipul Bindra:Oh wow, Florida, if you can hear it, it's yeah.
Juli Bindra:I don't know if y'all can hear that, but that was like oh right over the top of our heads.
Vipul Bindra:So yeah, so anyway, but compared to how big these projects were, I think our mistakes are very l tiny. I mean, if you think about it, it's just not knowing the sizing of the ramp, you know. That's about it. I think I don't cut I can't think of anything other major that we would change. You know, it's just that. Can you think of anything else?
Juli Bindra:Um I think third seat. I think the third seat that you've been planning to do like all along.
Vipul Bindra:Um it would be nice there to be able to carry. So currently they come with the bucket seats, so they're more comfortable and you can but you can only carry two people. Uh I know ProMaster, what I bought, it it has an option, so you can have two seats. So three total, basically. Um, and it would be nice to be able to carry three people and a crew. Uh so two at you know, an additional partnership. An additional parson. Obviously, they'll have to be friends because two people will have to see.
Juli Bindra:Well, I mean, there there's a likelihood that uh, like for instance, on Tuesday, we could all three just ride together.
Vipul Bindra:Yeah, you could have driven, and me and Mario could have just buddy buddy, you know. Or something like that. But anyway, uh, but that that would be a nice.
Juli Bindra:Like at all. Just yeah.
Vipul Bindra:How would it go?
Juli Bindra:Most likely you would be driving. It's your van. I mean, the truck's different, yeah. But most likely you would be driving. I would take a dream. I mean, before. And and then either I could sit in the middle, Mario could sit in the middle of that. Because we're we're all friends at this point.
Vipul Bindra:Yeah, we could we could figure it out, but anyway.
Juli Bindra:We built the shed together, I think we're fine.
Vipul Bindra:Yeah.
Juli Bindra:If if we can sweat all day in the hot sun and I turn into a lobster, like I think we're good.
Vipul Bindra:I'm not even gonna talk about that project. Let's move on. We've talked about enough projects to handle together. Anyway, so the other outside of the production, yeah. Yeah. So the the the main thing for me is yeah, I do agree that that would be nice that we don't have to take two vehicles, um, you know, and and be able to get to location.
Juli Bindra:But at the end of the day, at the same time, there have been times where that would work out where it was questionable whether or not I would go or something like that. And then I've been at home, and you'd be like, hey, I forgot this. Like, you need to bring this like right now. And I'm like, Oh, yeah, that was okay.
Vipul Bindra:Yeah, I remember that was that that shoot that we did, Mario. Um, what was it? The the one where we did the four doctors or five doctors talking to each other. And it was so funny that that I had everything, and it's and that's the thing about video production. It was the one tiny adapter that we forgot because it looks just like you know, we needed HDMI in, like an HDMI capture card. So it's USB C. Uh, but instead we got uh so it's HDMI to USB C. We got the USB C to HDMI out, and as soon as I'm looking, I'm like, that's an essential because we had a remote producer on that one. I was like, how do I not have that item? And this is this is what can happen when things look just the same. And that was really nice to be able to call you and be like, no, I need this now. Like, thank you, Julie. And you save that perfectly.
Juli Bindra:So the seamless paper. So I I actually ended up because you were on set. You gave me the like card and told me what all I needed to do.
Vipul Bindra:No, I thought the seamless was the day Quentin had his meetup. Are you sure? There may have been something else you needed to do. Because the day you came and brought me the HDMI capture card was You're right.
Juli Bindra:You're right. No, I made like two or three trips that day. But yeah, no, you're right.
Vipul Bindra:But either way, that's the second day. It's really yeah, it's really nice.
Juli Bindra:I feel like I ended up doing something else anyway.
Vipul Bindra:So but it's really nice to have obviously the ability to again, I try to not to forget things.
Juli Bindra:Oh, I know what it was. The girls enjoyed it because I got them happy meals because we had to run out of the house. McDonald's.
Vipul Bindra:I know anyway. But uh toys. But uh the main thing was is that like for me, A, I try not to forget. That's why the clients are hiring us to be pros. But it can happen. We're all human, especially tiny little things. We need so much like that, but it was tiny little adapters, and if that does happen, that's where I think it's amazing to have someone be like, hey, get in the truck, grab this thing, come on by, and by the time you arrive, we were setting up anyway, so we it was.
Juli Bindra:Yeah, you just had Mario come out, grab it, tie back in, and it was done.
Vipul Bindra:We did set deck until then and getting our setup done, and then we were basically ready to go by the time you're adapted.
Juli Bindra:And and because it was at the same time y'all were setting up, it didn't make that much of a difference in timeline.
Vipul Bindra:Yeah, exactly. And then the client got what they wanted. So, um, you know, so yeah, it's a lot of ways you've been able to help me. It's good. So what I'm trying to say is Julie Bendra has been a good help in making Bendra Productions happen, even though, you know, it's my company. I'm the Bender. Fully. A hundred percent. Yeah. Uh funny enough if somebody doesn't get the reference point. We've had that discussion. You want nothing to do with Bendra Productions, even though you are you just want to be the editor or the post help or whatever, right?
Juli Bindra:Like uh I'm the I'm the support.
Vipul Bindra:Yeah, and I and I'm the owner.
Juli Bindra:I support each other.
Vipul Bindra:I think it works the best way for both of us because I like what you do, I like how you're able to help me, and it keeps your stress away from having to not worry about uh things like you know, like you said, meetups or not or chamber events and all this other networking sales.
Juli Bindra:No, I just have to remind you to register for them.
Vipul Bindra:Exactly.
Juli Bindra:Now uh you I make sure you register, I track your miles there and back.
Vipul Bindra:So, how many roles do you play? You're an assistant, you're uh director of production, your script supervisor, your post-production person, you're an editor. You also so do sound, at least you know, going into RX 10 or 11, whatever we're using now, and being able to do, you know, level out the sound, clean it up a little bit, basic stuff. Uh what else do you do? How many jobs are we forgetting with Julie Benders?
Juli Bindra:I think I think it can be summed into one wife.
Vipul Bindra:That works. Uh yeah, I was gonna say babysitting, but I guess it's all exactly.
Juli Bindra:Well, I mean, it's not really babysitting if it's your own kids.
Vipul Bindra:True, true. But one of the best things I always tell people is being able to do video production, a lot of it, especially with corporate commercial, is a networking that we talked about, but also is having your schedule open. Being able to just jump in when opportunities come that you want to, yeah, is key. And the only way you can do that is if you have a good support system at home. Obviously, it'll work if you're a single guy with no commitments or single girls. Yeah. But if you have a family like I do, um, it it can be really hard if you don't have somebody at home, you know, who's got it. Like it's like, hey, I'm gonna jump in a plane and I'm heading to, I'm heading to, I don't know, Nashville, I'm going to California or whatever. And then somebody has to be like, okay, all right, what's your flight details, right? Instead of, you know, where where the kids gonna go or what's gonna happen. I don't know. Like I'm gonna go.
Juli Bindra:Where the kids gonna stay, what it where you you don't have to worry about the back end of it, you just gotta go do your thing, and I've got the rest of it.
Vipul Bindra:Yeah, that that helps a lot. It makes it very easy. So, uh, what's next for you? Uh, have you thought about it? I know you're not a deep person, you're opposite of me. I'm like sitting here planning, you know, start 60-day goals, one year goal, 10-year goal, five-year goals. You're like usually seem like a person. Yeah, you're like just living day life day by day.
Juli Bindra:Pretty much. Like, yes, I do like calendar and I try to make sure it's day on and be getting stuff on the calendar because I need to know. Um, I think that because like I have I have a little bit of a separation, like there's there's the editor Julie, there's the Bender Productions Julie, and then there's the mom and like house Julie, and both of them are different as far as what is going on in my brain right now. Cause like on the editor side, like I've got a crap ton of videos, I've got a lot of work right now. Um so there's that, but then on the other side, I'm like, there's like we're almost in Julie, you know, you got the summer, and then you got school, and yeah, the youngest is going into kindergarten, and they're gonna be at the same school for the first time. That's gonna be fun. And we're gonna have nobody but us in the house during the day. Oh, except for your mom.
Vipul Bindra:Yeah. Alright. So that's gonna be fun. Also, let's talk about uh let's talk about like how do you approach it.
Juli Bindra:But like it's different as far as goals go. It's not me.
Vipul Bindra:Like like when you get an edit, and I know there's so many different types of videos to be edit, like from event shoots to like uh, you know, just talking head style videos or whatever. But I'm saying, how do you typically approach an edit? Like usually it's me handing over you over the footage and saying, like, this is what I want, maybe I'll give you a mood, you know, like I'm thinking like really hype or whatever.
Juli Bindra:And usually like talking head, I don't even tell you a mood or what I'm just like because usually I know like when when someone from like external that's not you, like brings in stuff, it's uh it's different. Like I would need all of that, but usually I am aware of like the event or like of the situation or of like the meetings and things like that. Like I'll either get brought into a pre-production meeting or something like that, and I'll kind of know what they're expecting, or I will have known what the event or anything was. Um, so like I don't usually need that kind of like mood or anything. Um, if they have any additional goals as far as like recruitment or just gaining more clients or something like that, like I feel like that is helpful and that's needed. But for the most part, for just like recaps or interviews or anything, stories first. Like, cause it doesn't matter, like so for instance, like recruitment or something like that, the story will serve like focus around that and gear towards that, but there's still that story there. That story has to be there first, and that's kind of like I guess which is like me learning under you kind of like geared, guided me that way to that's how I edit. But I always, always, always put the story timeline first. There's no music being looked at, there's no b-roll being looked at unless it's being handed to me, and I need to know kind of what I got to know how many cuts I can make. Like if the interview is rough, I'll have to make more cuts and I'll need more B-roll to go on top of those cuts to hide them. But other than that, the story's always first, even if it's like an event recap video or something, you can make sure everything's cohesive. They're saying, you know, the story is there, everything's good, and then you can spread it out throughout the video. It doesn't have to be together, yeah. But you have your story there, and you can line everything up and guide the video around the story.
Vipul Bindra:Makes sense.
Juli Bindra:The story is all about.
Vipul Bindra:And how do you build a story? So sometimes you're not given, and I know we're running out of time, but I want to talk about the the mini documentary that you did for me, and it was incredible. So the client called me and they said, We want to do something, and usually it would have been so much better, and it's okay, they don't know. Had they told me this is gonna be a documentary, we could I could have planned this a lot better. But they were like, Hey, we want you to come get some of our clients. Yep, that's how it started, right? So I planned a shoot day. We went there, and again, it was chaos because they don't know how to plan things. Testimonial stuff but we did it, we got great stuff out of it, and then it was like, hey, how about that's another day and you know, add another day, let's do a CEO. That's that, but it was like broken up in pieces. So by the time we got there, and you're trooper for that, and I've said the story, but you had like three days, four days before their massive event, and then they're like, Okay, we want it to be like a mini doc again, not the words they use, but that's what we inferred from. Yeah, it was huge. Yeah, so they were like, We want a 20-25 minute video.
Juli Bindra:Um I don't even remember how long it was at like a space, to be honest.
Vipul Bindra:And and and and I was like, first of all, that's are you sure you wanted that? But then once I learned that yeah, they had a captive audience, uh they were sitting there, yeah. They were forced to basically watch it, which makes sense, which is good because you know, corporate videos otherwise retention spans can be can be different. Point is when it made sense, we got the gist of it. Uh, the project I gave you was here you go, here's interview after interview after interview, here's all this B-roll, yeah, and then a lot you have to find because you know there's no B-roll.
Juli Bindra:I I detective my way through that thing. I'm very good at snooping. Make a 20 minutes.
Vipul Bindra:Yes, you are. I will track down things you forgot were there, and which you took 25, uh, sorry, you have to make a 25 to 30 minute video, and you have to use because they're clients, we don't want them to feel like they wasted their time being interviewed. You have to use at least one clip from every single person. To me, that's a mammoth chance to give someone the hey, you have to build a story.
Juli Bindra:You can't cut anybody, you have to use something from every single interview, every single client, every single person you interviewed has to be used for something.
Vipul Bindra:And you killed it. I think you what you did was incredible. Obviously, they loved it. I love when clients have no edits, but how did you approach that? Where it's this chaos, in my opinion, what you're given.
Juli Bindra:Well, first of all, I had uh support on the childcare side because that's a huge part of my life, and I literally had to down into it. I had to be locked in the room. No, I mean I work best with no lights and a candle. I'm I'm not out. That's just that's just me, that's my flow. I will jam out and I will look through B-roll and listen to music and do whatever. Like that is my jam. I can research and stuff all night.
Vipul Bindra:It's fine.
Juli Bindra:But uh I I had help as far as childcare and stuff goes. I just locked myself in the room, and then I went through every single single interview and I pulled out things that I thought might be useful. But the main part of that edit was the main person. So I have to go through, I would have to go through the main interview, which ironically in this one he had two. So I had to go through both of his interviews in different locations, different outfits, different everything, different settings too, because one was in the office and one was at home with his kids. So um, I had to go through multiple different interviews for him and create a storyline for him and then piece together the good pieces. If he mentioned something about a specific client, pull that in. If he put like them in saying something awesome about it, or if he mentioned what he's able to do, pull in that client that was able to go on a month-long cruise, pull in their testimonial when he's talking about how awesome it is that he's be able to make this difference for them, and like you you start to like connect the dots, and it's your job as the editor to connect those dots, to make people connect the dots where they're supposed to be, but it's just a giant puzzle. But you have to have he's the main person, so he's the main storyline, and then they're like the supporting actors or whatever in in that, and you just have to put them where they line up, and there were a few people that I had to be like, okay, where does this line up? So I had to figure out and be a little bit manipulative in that, and I actually had to change a section of it after I had already put it in because I had to make it work. Yeah, like I had to use pieces that I wouldn't have used and pull things back from like the extra footage from the interview to make other people work in that too.
Vipul Bindra:Yeah, but the way you did it, I think it came out incredible. And that's the thing. Look, if you want to work in corporate commercial work, and this is not for you, I'm just saying if somebody listening, as a as a I'm telling you as a production company owner, when I hire, I've had this happen. We're hire editors and they don't get it. They're like, it I have requirements from my clients. It's like, no, we have to do this, it has to be this. This is the nature of the job, right? You cannot ignore what that is. You did that really well. You understood the parameters of the job. Now your job is to take that parameters and make something awesome, right?
Juli Bindra:Which is why what in my opinion I don't know if I can say that, but you gotta 10x it.
Vipul Bindra:Yeah, and you gotta sure. I'm sure somebody's uh copyrighted 10x, but whatever.
Juli Bindra:Well, 100x, yeah, whatever.
Vipul Bindra:Yeah, you gotta 100x, so you gotta make it better. You gotta understand that your job as an editor is to tell an amazing story, but that's within that parameters, within that goals. And I think you do that incredibly well because you understand what I tell you, and like and it maybe is just that because we've known each other so long and you've worked under me and you've been criticized enough to know what not to do. I just know that now I give you footage, I tell you to edit it, you get it right. Like that footage, we barely had any changes on it because it was like and on a 30-minute video, that's crazy. Because when you send it to me, I was like, this is incredible, client loved it. And the thing is, the story flows, you can't tell from an outside perspective how difficult was it to cut together, and that it was done with sleepless nights, you know, because you're you're cranking the edit out to be played on like a Saturday, uh, while, you know, um, like you said, given on Tuesday. Yeah, it was like three, four days. Here's everything, and uh and and I think that's what makes you a great editor because I've had in the past where I'm like, okay, here's this. I just need you to do a logo animation like this, and then cut this, this, this. And it was so funny to me when they couldn't just figure out a logo and they were like, this looks good. And I'm like, no, this doesn't. I literally told you how I wanted to animate. And if you still cannot, and even though it wasn't that complicated edit animation, I'm not talking motion graphics, I'm just talking a couple of layers disappearing. And and it was so crazy to me. You came into rescue. I was like, okay, this screwed it up. Big time Julie, please help me. And I know you were supposed to go on a trip to Alabama, and you literally came in, and I just watched you do your thing, and I was like, Really? This is how easy it's supposed to be.
Juli Bindra:Like, I know exactly what you're talking about. Now I sat down literally, I I wasn't even at the house. Yeah, and like I came in and he's like, This is the situation, I need you. And so I sat down, I'm like, you get the girls for a little bit, and like, what was it, 30 minutes, like an hour?
Vipul Bindra:Yeah, and yeah, it really.
Juli Bindra:I'm like, how many videos was it? It wasn't even just one video.
Vipul Bindra:Well, it was like one.
Juli Bindra:It was like the main and the like extra small.
Vipul Bindra:The point is, but like yeah, you knocked it out of the park, and I was like, This is what I needed. It was not that complicated. And most of it was timing and switching different shots and making it where Yeah, and I you don't want to be difficult because it was FX3 log footage, and the person was on the phone telling me, no, this is not log footage, it's already colored. And I know what's happening because I you know, I'm experienced enough. That's the advantage of being a producer who knows who knows all the software. Because I'm like, it's probably that you know it's auto-applying a conversion lot or whatever. I'm like, just turn that off and you're an L E, whatever that is, final a premiere or final card, whatever. But they kept arguing with me, like, no, no, no, it already is colored. And I'm like, no, the footage is log, you don't need to color it, just edit the thing. Uh you know, it's the simplest project possible. Just you have to understand what we're trying to sell for the client, and they couldn't just get it. At the end, we just parted ways and you came in. Like I said, you rescued me. Project was amazing, client loved everything. And I think as an editor, that's what matters. People go, I need to learn the software through and through. I'm like, software is not, yes, you need to know how to cut, but that's easy to learn. To tell a good story, to tell effectively, to tell it where the edit disappears, I think is where the talent is.
Juli Bindra:I've had people ask me, like, oh, you could just talk about editing, like by this podcast, like how you edit. I'm like, no. I've had people ask me, like, they want to sit down with me and like look at like the editing and stuff. I'm like, no, like I'm not comfortable with that. And then because like yes, I edit exclusively on Final Cut, and like that's that's just what I do. But if you have me sit down in front of somebody, I don't know that much. Yeah, like it seems like you say that.
Vipul Bindra:I think you're also a little humble, yeah.
Juli Bindra:I think the the the product, yeah, it it doesn't accurately represent like I love the products. Like I love how a lot of our edits come out, but that does not adequately represent my knowledge of the software. So, like having somebody sit down with me and being like, Okay, how do you do this or do that? Like some things I just really won't know. Like, there's still th things that I like YouTube. I search it. How do I do this? How do I do that?
Vipul Bindra:Like let you do it. I don't know.
Juli Bindra:I do it, I get it done. Yeah, if I need to do something in particular and I can't make it work, I will figure out a way to make it work, even if I have to like bring it out, Photoshop some few things, and then bring that back in. That's usually logo animations.
Vipul Bindra:I love logo animations, and that's too again, not a motion graphic person, but you do them really well. And again, my clients are not looking for something complicated, they're looking for subtle and beautiful and you know luxurious.
Juli Bindra:Yeah, and you can make that work. I think it speaks to like people who are just getting started, people who don't edit that much or anything like that. It doesn't matter how much you know about the software, you can learn as you go. It it's what you do, it's more the storytelling and the actual final product, not necessarily how you got there.
Vipul Bindra:And to be real, you've been able to pick some advanced software. Like, sure, Final Cut is the easy one, but you use RX what is it 11 or 12? Is it 10? No, I think I'm pretty sure it's 11 now. Either way, that's what I'm saying. We don't even know the number, which is from nine to ten. Yeah, okay, sure. Whichever's the latest one. 10 to 10. I'm saying you you you are able to use that. That's an advanced audio software, like for real pros, you know, like for your brother. But you're able to go in and you can actually work and and and and and use that. I'm saying, you know, not to discount yourself, but that's not an easy software to describe.
Juli Bindra:And I have a hard time talking about like things I know and things like that.
Vipul Bindra:But I'm just saying, you are able to go in and figure things out, clean up audio, get it leveled. Loudness control is a huge thing people don't do, and I you you're able to do that.
Juli Bindra:Yeah, loudness control bothers me when other people don't do it.
Vipul Bindra:Yeah, and and so I'm saying I uh and that I think makes our videos consistent throughout. Point is there's things that you do, I'm just saying, not to discount, that a lot of pros may not know or do, and that's the thing. At this point, in my opinion, sure you're self-taught, self-learned, but you're a pro. You're make helping me make quite literally hundreds and hundreds of thousands of dollars a year from the idiot the videos that you're doing, and and it's not possible without an amazing editor and support person like you behind me. So thank you, thank you, and our time is way up, so we gotta say bye. Somehow we were worried about getting you know that this much time in, and you know, we've gone past well.
Juli Bindra:I think we had quite a few tangents along the way.
Vipul Bindra:Well, but that's the point of this, is right raw, unfiltered, unedited conversations with people in the industry because see, that's the thing. You can go sit there and be like, I am better at the software than whatever, whatever, whatever. But at the end of the day, uh, you know, you your edits are making us money, they're helping those companies then go make money.
Juli Bindra:Yeah, that's my final goal. It's not necessarily just making a pretty video, it's them getting something out of it.
Vipul Bindra:Yeah, everyone wins at the end of it.
Juli Bindra:I may enjoy it or not. Whether I enjoy the edit or not, if they love it and it gets them what they need, it works, the working video, not just a pretty one.
Vipul Bindra:Exactly. Obviously, we try to make them pretty, but you're right. Yeah, our goal is not to make a pretty video, our goal is to just make an awesome video that gets them the results that they need. And they win when we, you know, we win, when they win, repeat customers, repeat clientele, we're happy. I uh it couldn't be any better. And like I said, couldn't do it without you. So thank you for doing this. Thank you for coming along. Before we go, normally ask people to tell their social media and stuff, but I don't think you have any. You want to shout out on it?
Juli Bindra:I don't post anything.
Vipul Bindra:Why don't you tell people about Bender Productions first first time? Who should they follow?
Juli Bindra:Follow Bender Productions.
Vipul Bindra:Yeah, what would that be? Instagram, LinkedIn, website, everywhere.
Juli Bindra:Just search Binder Productions. It's probably just Binger Productions, to be honest. If you see Vipple's face, most of them is that it.
Vipul Bindra:Are you annoyed about uh that I always just wear Bindra or no?
Juli Bindra:Or do you like no? Um, I do think that'll be a lot better um once someone else does the shirts.
Vipul Bindra:Yeah, that'd be nice. Can't wait for the new ones to come in.
Juli Bindra:Yeah, the new ones will come in. But um, but yeah, no, I don't. Um it doesn't really bother me that you wear the same design of shirt all the time. Y'all may not know it. He doesn't actually wear the exact same shirt every day. Like there's a closet full of the exact same design. So um it just
Vipul Bindra:removes decision fatigue. I don't have to decide what to wear.
Juli Bindra:This is a shirt and then some pants. And that's it. Yeah. It it yeah. It's pretty simple. Plain black shirts and binger shirts.
Vipul Bindra:I mean, last thing before we go, you and I from middle of nowhere, Alabama, have built this thing from nothing to this in seven years.
Juli Bindra:You're talking about the beginning of Binger Productions because our personal story is a little different.
Vipul Bindra:No, no, no, I'm not talking about yeah we started in Florida. But I'm saying Binger Productions started almost seven years ago and like imagine where we were middle of literally nowhere, Alabama, to here in less than seven I mean you like Alabama, whatever. I don't like Alabama.
Juli Bindra:Okay, but we're right outside of Muscle Shoals. That's not literally middle of nowhere to me. Okay, but if you have any idea anything about the music industry Muscle Shoals Alabama is not no okay sure.
Vipul Bindra:But I'm saying from there to here Aretha Franklin. Yeah but I'm saying from there to here in seven years. Could you have imagined like isn't that crazy? No I mean we always had the goal of moving back to Orlando but how and the whole video production thing no all right no but here we are and it's been great all right this has been an episode of Studio B sessions until I hope it was worth listening and watching and I have no idea I was listening but thank you I don't know thank you Mario again for your help on this and uh we'll see you next time