Vipul Bindra: 0:04

hey, geo, my friend. Thanks for coming. My friend, like I really appreciate you taking the time out of your you know day I know your schedule is very busy and coming here and talking to me my pleasure, man.

Gio Mas: 0:16

Uh, once you told me about the new project I was like you know what that sounds really fun well, thank you.

Vipul Bindra: 0:21

You know you, I've been talking about this for years. Like I've said many times on this podcast, like the goal was, I found the most success just talking to other successful people and I just wanted so many times. I've had incredible conversations with other people and you where I was like man. If only this was recorded, this could help not only me but so many other people, right? So the idea is just we're going to have a conversation we were going to have anyway, and if somebody finds some entertainment or value out of it, then you know, extra bonus right.

Vipul Bindra: 0:53

So again, thank you for coming. We're just going to chat for a couple hours, just have fun. And so I want to just catch up, first of all, what you've been up to, because last I knew you were working with me on so many projects, freelancing, doing your own thing, and now you're not. Well, I don't know if you're still a freelancer, but you now you have multiple jobs. So tell me about that transition and why you took it.

Gio Mas: 1:15

I mean, yeah, things have gotten crazy over the last couple of months, but for me to be closed. So basically, yes, yes, like you were saying, we were working on multiple projects on a almost a daily basis, if not a weekly basis, um, and I learned a lot from that, from that time with you and we also. The one thing I like about working with you is that, yeah, we work, but we also have fun and we never have any issues working with yeah, you know.

Vipul Bindra: 1:40

You know that's how it's supposed to be right? Just have fun and create awesome content together. Yeah, also a very seamless process, yeah, and clients experience that Clients feel that energy, that you know the crew's having fun. Everything goes smoothly.

Gio Mas: 1:53

Yeah, but yeah. So basically you know, after you know I was working with you, I found a new job. I'm not going to say the name of the law firm.

Vipul Bindra: 2:01

That's okay.

Gio Mas: 2:10

I'm working at one of the largest litigation law firms in the country, oh I think we can guess the name, but we won't say it, that's okay, and I mean just because it's law. I'm not gonna say anything. But no, I mean so far the team there is just amazing and, like I said, since it's one of the, you know, largest nationally, there's like about like 46, 47 offices that is crazy Throughout the nation. But here's the catch the marketing team is only five people. So you can guess the amount of work and the amount of experience that I'm getting from that and I just love it because, like usually if somebody would tell me that I'd be scared, like I don't know man, that sounds a little bit too much.

Vipul Bindra: 2:40

Yeah.

Gio Mas: 2:45

But and this is where I'm going back to the example that I said it's kind of like working with you because the people there, they're like no drama.

Vipul Bindra: 2:49

No drama at all which is crazy to think about in a job environment. But there's no drama, so that's I think you got lucky where that with that yeah, I got uh really lucky.

Gio Mas: 2:57

And also, um, my boss. Shout out to my boss I don't know if he's seeing this, I'm not gonna say the name, just in case. Yeah. But no he's such a great person and funny story, you know, we both lived in Montana at some point, so I guess that helped out, you know. But no, he's such a great mentor and he's so smart and he's one of those bosses that they actually care for your growth. It's not like oh, I'm just going to hire you so you can do this, so I don't have to do it.

Gio Mas: 3:22

No, it's like they actually mentor you. They give you all the resources possible, they value your ideas and they make sure that you're being heard yeah, no.

Vipul Bindra: 3:30

Plus I'm sure it's a such a learning experience anyway, because you're working, like you said, for one of the largest law firms and you're doing one of five people doing marketing there. Uh, has to be very stressful, but also, uh, you know, you can learn quite a bit yeah definitely. You can master your craft definitely so.

Gio Mas: 3:47

The way that job itself works, it's almost we like to see it as an agency work right, even though we're not it's uh, we're in-house, but basically there's like around a thousand attorneys right now no, sorry, a thousand employees about like 600 attorneys, attorneys. So basically the way we work is we try to see each attorney as a client right so if we were an agency, they would be our clients and, trust me, they come up with a lot of requests that are all over the place I haven't seen any like.

Gio Mas: 4:18

I've seen a lot of things yeah uh, and yeah, mind you, like these people are like very important. Yeah, like I said, some of them have events outside of the country. They do talks, they do presentations, you know. They do panels all around the world and I like that. I like that because once you get to know these people in person, you can also learn from them, right, and yeah, I mean, the cool thing about this law firm is like going back to what I was saying it's it's not just a marketing team, but it's everything as a law firm. They try to push you forward. So the, the work culture is about like all about diversity, about career growth, about empowering employees to, you know, become more and more or like better at what they do so.

Gio Mas: 4:59

I love that. I love that. Like I said, I haven't had any issues with anyone. I don't have any complaints, okay, and the team that I'm working with they're like phenomenal so what is your daily responsibilities like?

Vipul Bindra: 5:10

what are you kind of doing there?

Gio Mas: 5:12

yeah, so they were looking for somebody that would only that would replace the last employee that they had, but this employee would only do like one thing okay, which was what? Uh, they would run the LinkedIn.

Vipul Bindra: 5:26

Okay.

Gio Mas: 5:27

The firm's LinkedIn. And here's the thing. So, yes, okay, so you might have all these social medias, but every single social media is a little bit different and you know that's not new, I feel like everybody knows that. But LinkedIn, specifically, you really have to know your stuff.

Gio Mas: 5:43

Yeah, there's a lot of parameters and also the fact that it's a law firm, because when it comes to marketing, yes, it's all about like, okay, let's get creative, you know. But for law, specifically, there are a lot of parameters that you cannot get out of those bounds, right? So you have to stay within that frame. And that's like the the tricky thing, right? Because sometimes you don't know where the parameter is right, where the limit is. So it's more about being logical with that, right? Is this, does this? Um, how would this look coming from a law firm, right? So yeah, like I said, the last person was doing linkedin specifically, but they were not doing any graphic design, so they were all like being handed out the posts and she would just like write the copy, send it their way, that's it, right? So they were looking for somebody to take on more tasks, so they hired me. So I'm doing a little bit of graphic design for the LinkedIn. Basically, linkedin is not my thing for them. So I'm doing all the graphic design. I'm doing, you know, know, post and all of that.

Gio Mas: 6:46

But and here's the cool thing, when I was going through the interview, you know, they always ask you hey, so this is what's going on right now, this is what we need, but what do you think we also need, right? So one of the things I identified, right when I was doing all my research is OK, you guys are one of the largest law firms in the nation. That means that you have a ton of attorneys. Each person has a lot of value, a lot of knowledge. Right, and from what I'm seeing right now on your LinkedIn, I don't think you're showing that to the full potential. And also the LinkedIn itself yes, you guys are posting a lot, which is insane. Um, they are one of the few law firms that I'm seeing like very active online. But yeah, no, we post to minimum two times a day. Right, but the content itself was not innovating, right? So, yeah, they were doing like a lot of verdict alerts, which is basically when they win a case and they want to talk about it.

Gio Mas: 7:47

So all that, you know, every time they hire somebody else, etc. Etc. Right, right, but I feel like there was even more space to innovate. So the way I started doing that was first I introduced video. They were doing like video on very rare occasions, right, so I started doing more video for social and then playing around with the aspect ratio Right To see, okay, what looks better on LinkedIn If it's a square aspect ratio or if it's a 1080 by 1350, which is the one I'm using the most right now.

Gio Mas: 8:18

But yeah, I just started, you know, grabbing what they had and I kept thinking every single day that I came to work is okay, what else can I do?

Gio Mas: 8:26

how can I?

Gio Mas: 8:26

how can I innovate, how can I, you know, push these boundaries without breaking the parameters that I was talking about, right? So so far we have had a good impact on social, on linkedin specifically, right. Like I said, the amount of content that we're doing right now has become very diversified. Okay, so yeah, go on.

Vipul Bindra: 8:47

No, I'm saying that's great man. You've been rocking and I know how much I wanted you to stay in the freelance video world with me because I liked having you, like you said, on set You're fun. We were creating good content together. I knew always, because you know we talked about how many times about marketing together, so I knew that that is your thing. You know you're obviously does you know you're good at video. Doesn't mean that's what you wanted to continue doing, at least forever. Marketing was your thing and so I'm so glad you found something that you wanted to do and you're happy there. But I kind of miss you know. You know you not having that job. But also, if I remember hearing correctly, not only did you get that, you're doing another thing on the side right now.

Gio Mas: 9:34

Yes, and that's the. I mean okay, so that one's a little bit more specialized when it comes to marketing. So funny story when I started doing marketing I went to school, I went to Valencia College here in Orlando for digital media.

Gio Mas: 9:50

So, basically video production right, but I always liked it as a hobby. I didn't want to fully pursue that right. So at the same time that I was going through Valencia, I got an internship with a marketing office, a marketing agency at the time. It's not open anymore, but, yeah, they offered it to me because they knew me and I was like I don't know what marketing is but I'll do it.

Gio Mas: 10:10

If you're going to pay me, I'll do it.

Gio Mas: 10:12

Which they were not paying me at all, because it was more like an internship.

Gio Mas: 10:17

But no, it's just once I started doing that, it's like you can see these doors open to a new world. So I became really interested in marketing and all the different things that you can do with that. I started with the SEO, which right now I think is the hardest part of marketing, or one of the hardest, I should say. But yeah, it's so complicated. So I was doing that for a few years like full time just SEO work, and then I had a really bad experience when I was freelancing for this one guy.

Vipul Bindra: 10:47

I had like the worst experience oh, you gotta tell us about that. Oh, my god. Okay, I mean, you're gonna have to tell us the name, but you know, I know the story, yeah I mean, I don't hold it against him.

Gio Mas: 10:57

I think, uh, I still have him on linkedin, but yeah, no, the guy is like he. Okay, he was great, he was really smart, he knew everything about seo and and he had just opened his agency. So they were like, it was him, one other guy.

Gio Mas: 11:09

And then they hired me so it was a startup, right yeah and that was right after college so I was excited, um, but yeah, I was with him.

Gio Mas: 11:17

I was working freelance part-time for like a month and a half two months, um, and I learned a lot from him.

Gio Mas: 11:24

Like every everything technical, you know, on-page SEO, technical SEO, a little bit of everything right. And he was, like I said, he was really smart, surprisingly smart. It's like one of those people that you know, they know their stuff. But you know, throughout the weeks that we were working together, I just started seeing like a pattern, right. So at first I thought that it was just him joking around, because when you meet a new person, you don't know how they joke around, yeah. So I thought that he was joking at first, but then I noticed that he had like a very bad personality joking about what like so once since.

Gio Mas: 11:57

Okay, so since we were not in the office together yeah because I was working remote um. You know, we would have like video chats as we were talking about like hey, you know we got to do this for X Y Z client and you know, whatever right. So I remember that during one of the first meetings he started having an argument with his girlfriend. But here's the thing when they were arguing it sounded more like they were joking, right.

Gio Mas: 12:20

Because you know how you can play around like that, hey, you know how, yeah, how you can play around like that, hey, you know whatever, right, so I didn't say anything, I'm like okay, they're just playing around, because he was like very brief, right. And then I started noticing that it happens more often and I'm like dude, they're not kidding, they're not kidding. And then during this one meeting you can see, like I think I don't know who it was, I remember, but one of them just like tossed the door, like okay.

Vipul Bindra: 12:43

I think they're actually fighting Wow.

Gio Mas: 12:46

So it just, it just became a thing that I was like really afraid to like go in meetings.

Vipul Bindra: 12:49

They're making their dirty laundry public, huh.

Gio Mas: 12:52

Yeah, but the thing is that then that translated towards me.

Vipul Bindra: 12:55

Yeah.

Gio Mas: 12:55

So what happened is that this one time we were on a call and he told me okay, let's do. You know, we have a new client. Let's do this task this way. So, basically, let's follow this one strategy, right? So I was like, okay, bet, I'll do it. So I did it. It took me like two days and then, after I did it, I'm like, hey, you know, I'm done with this. And then he was like dude, this is wrong.

Gio Mas: 13:19

You didn't do it like we talked about. Why did you do it like this? And I was so afraid. I was like that was like I said that was my first job out of college and I was like, dude, I'm sorry, I swear, I thought you had said the other thing, right yeah so basically I just fixed it, you know, on my own time, and then I apologized and you know, I moved on yeah and.

Gio Mas: 13:37

But I kept thinking I'm pretty sure he said the other thing, yeah, I'm pretty sure he told me to do what I did. Yeah, but I was like, okay, I mean, it was on a call, maybe I misheard, so whatever, right, let's move on. So then, like one or two weeks after, he same thing happens. You know, he gave me my tasks for the next couple of weeks and one of them, you know, he told me hey, do it like this, like for the sake of an example, let's, let's follow, let's do like a, b instead of an N, right For this client, let's apply a B. So I was like, okay, fine, I'll do it.

Gio Mas: 14:09

So I finished the task, and then he gets mad at me. He's like dude, why did you do B? I told you to do A. But here's the thing For this one time he didn't say it to me on a call, he sent it through chat, send it to the chat. Yeah, like dude. I know for a fact you didn't tell me to do it like this. So I went back on the chat and I'm like I knew it.

Gio Mas: 14:28

So I didn't fuck up on the first time or the second time, it was just this guy. Maybe, like you know, maybe he wanted to do it this way and then he talked to the client and they changed their minds.

Vipul Bindra: 14:35

Yeah but he's putting that on you he doesn't want to admit that he's wrong.

Gio Mas: 14:38

So that just became like a whole thing, right? Yeah, I just got really mad. I didn't say anything, of course, because again, I was there for like a month and a half and, um, dude it, just it just became like an ongoing torture and then this one day, he um again. Mind you, I was working.

Gio Mas: 14:54

It was like the very first part of the of the day right I was working and then he randomly tells me hey, give me 20 minutes, don't do anything right now. Just, you know, take a break, take a breath, because I'm updating some passwords and stuff like that. I'm like, okay, sure, let me know. And then an hour goes by and I'm getting desperate because I don't know about you. But if I'm working for someone and they're paying me hourly, the last thing I want to do is not do anything while they're paying me. So I texted him very politely hey, what's up? Do you get any updates? Are you still working on that? Just so I I know if I need to wait any longer, and I swear it was like the most polite message it was like very casual, right.

Gio Mas: 15:32

He's like dude, don't talk to me like this, do not. And I'm like okay, this guy is like nuts, you are insane wow and I think after that, um, I worked for one more day and that's the whole thing.

Vipul Bindra: 15:45

Yeah, so you quit. No, I didn't quit.

Gio Mas: 15:47

Oh, he fired you he was switching the passwords because he wanted to fire me.

Vipul Bindra: 15:52

Oh.

Gio Mas: 15:53

But and here's one thing that I think it's going to add a lot of value to this there might be employers that are assholes, it's just how it is. There's some nice ones. There are some that are assholes, it's just how it is. There's some nice ones. There are some that are not. But regardless of how he fired me because he, dude, I was working so early and he just like fired me Like first thing, he waited for me to like get up.

Gio Mas: 16:15

Yeah, start working.

Gio Mas: 16:17

To fire me. I'm like dude, just fire me the night before yeah.

Gio Mas: 16:20

But here's the thing when he did it, he called me, I think like 20 minutes before my shift. He was very aggressive with it and I think, like I said, this is where I value this story, because how I responded I wasn't trying to be aggressive, I was like, okay, I understand, no problem, tell me, what do you think are my strongholds? Like, what do you think I do best and what do you think I can improve? Dude, that guy went from here to here. He was so mad and then he started talking to me for like 20, 30 more minutes about like hey, yes, this is what you do.

Gio Mas: 16:53

Great, you know I love this. You know I might call you back for this because you are very talented at this. So it's just like, like and like now, you know, I hope he doesn't see this because I think he's gonna know, like if he hears the story. But now I have him on linkedin and we, like we don't talk anymore. But if I ever need something, I know I can reach out to him, because at the time he might have not been a good like employer, but yeah or he sounds like he was also having personal issues.

Vipul Bindra: 17:17

But that nightmare story I'm glad you shared because that's the truth. To be real, I didn't have anything anything like that. But you know, to be honest, that was my driving force to go full time into it Again. I wish I had just followed my passion. Like other people, the biggest thing is just doing it right, and my leap was just being miserable at the stupid job that I had.

Vipul Bindra: 17:37

And you, sharing the experience exactly tells people you know why. You know working for yourself is awesome. Obviously, it doesn't have to be like again. Now you found a job where you are happy. That is another opportunity. But again, if you're miserable, if you're treating, being treated bad, you know I I just highly recommend just look out for better opportunities. There's always better, either opportunities to be a freelancer Again this is why I started this conversation podcast anyway anyway so people can make a healthy living doing this. And even if you don't want to do video you this is just your passion uh, you can easily find a nine-to-five. That is where you don't feel like you're working and you're the prime example of that because you have found that right yeah, um, but yeah, I guess just to finish, the idea is you know if somebody is coming at you like that?

Gio Mas: 18:25

always try to make it easy, exactly.

Gio Mas: 18:28

Hey, let's not fight, let's just, you know, reflect on our experiences both and, like I said at the end of the conversation, he was very happy he hired me in the first place, but I mean he did treat you bad, so yeah, let's get back to it.

Vipul Bindra: 18:41

So what's the second thing that you're doing?

Gio Mas: 18:43

Oh yeah, sorry, yeah, no, hey, we went on a big tangent, but that's okay. Yeah, so the second thing that I'm doing is I'm working for an SEO agency based in Michigan, so with them, and this is how the previous story relates to this. After that experience with that last employer, I took maybe like three, four years off of SEO.

Vipul Bindra: 19:04

Yeah.

Gio Mas: 19:04

And SEO is one of those things that you really have to pay attention to every single week, because there's so many updates with Google.

Vipul Bindra: 19:10

I do SEO, changing the algorithm all the time, yeah.

Gio Mas: 19:14

And I do SEO primarily for Google, yeah.

Vipul Bindra: 19:17

Who else uses what else? Yeah, there's, there's.

Gio Mas: 19:20

Yeah, who's using bing, though I mean, come on I mean, surprisingly they ask for it sometimes, like they just asked me for it today. I'm like dude, I don't know what it is.

Vipul Bindra: 19:29

Bing sends me emails often is your business open? Is this, this? I'm like who's even looking?

Vipul Bindra: 19:33

at I'm like hey, at least I'll go to yelp. Funny enough, I personally use yelp for like photos. So I'm a big visual eater. So I love, love, obviously trying new foods, you know that. But I want to see what I'm eating, and a lot of menus especially the fancy or the restaurant, they just want a word, you know you're going to get, you know whatever, and then I'm like I want to see visually what I'm going to get. So I love Yelp because it has photos. Obviously, google reviews.

Gio Mas: 19:58

Google business listing has photos too. Have you ever dealt with uh yelp customer service no, why would I know? The worst.

Vipul Bindra: 20:05

The worst like once you ask for a listing yeah, it's like well, I'm not gonna say anything because I don't want to get to but it's just like the worst experience oh, so I haven't seen it from that side because, like I said, if I go on yelp, I'm just looking at photos of meals that I'm going to eat into, so it makes it easier for me to choose yeah, no, um one of the jobs that I have.

Gio Mas: 20:22

Um, like, we decided to go for yelp so we had like a whole listing and all that and I guess you can customize it. But oh my god, it was like the worst experience to talk to them, like I think we spoke to three representatives. Once they make the sale they ghost, you man.

Gio Mas: 20:41

It's like t I swear they ghost you for months and it's so weird.

Vipul Bindra: 20:47

It seems like somebody's been burnt on Tinder.

Gio Mas: 20:49

I mean no, right now I'm dating somebody right now, so I'm not in those spaces anymore. Not in those spaces anymore.

Vipul Bindra: 20:55

You found a job. You found somebody to date. I mean, your life is going good and it seems like you're back in SEO, back in seo. So how did you find, how did you catch up, uh, to get to you know up to par to today's seo with this new freelance game.

Gio Mas: 21:09

I'm still, I'm still getting up to date. Um, so, this uh agency again, it's based in michigan uh, they've known me for I want to say like a few years, because my my initial mentor, the one that first hired me, in like 2016, 2017, for the internship she was working for them okay um.

Gio Mas: 21:26

So they wanted to hire me like 2021. They offered to hire me, but at the time I had just joined my previous company and I was there for like a good year and a half. So I mean, after I left that place, I was just looking around see if they were open for freelancing and eventually I got the job.

Gio Mas: 21:48

So the one thing I like about them is that they also innovate a lot. So right now it's so weird Because I know I've been working for them for like three months now, but it feels like I just got hired again Because January 1st they decided to change their entire process for SEO. So it's like I'm really learning how to work for them again, and I've been going at it for the last two days.

Vipul Bindra: 22:09

Yeah, wow, that's crazy. But I mean that's good, though that means they're innovating, they're trying to keep up, you know, for their clients or whatever. Because SEO is hard, yeah, very hard. Yeah, I suffer with that.

Gio Mas: 22:19

Yeah, it's one of those things where I would like to allocate more time, personal time, to just like dive deeper on, like learn more things. There's so many things included in SEO. Right, like you got technical, you got on page you know, if you also. The thing is that if you have a business that is big right, Like they have multiple locations, or if it's like an international, it's just like everything shifts.

Vipul Bindra: 22:43

Yeah.

Gio Mas: 22:43

So, yes, I'm still like trying to catch up on SEO, but again, they're very supportive and I think that's one thing that I really wanted to highlight about them.

Gio Mas: 22:52

They are very supportive.

Gio Mas: 22:53

They offer you a lot of resources. They also give you flexibility with times, and that's really helpful.

Vipul Bindra: 23:00

So that's awesome. So you found two marketing things that you're enjoying. Same week Same week too, and now you've been doing it for a while, which is what you were looking for. Are you still, then, pursuing freelance opportunities or no? Do you even have time for it? It?

Gio Mas: 23:14

depends. So for the marketing agency, usually I do that four days a week. For sure I'm going to be doing that all weekend long, but sometimes I also do some at night, so I don't have to like do longer hours on the weekend, right, but some weeks I might not have anything like. Uh, I just got my first couple of tasks after like a month because, you know it's agency work so if you know, in december people are not gonna ask for much yeah they're gonna go on vacations, take their pto, all that you know.

Gio Mas: 23:45

So I didn't get any tasks from them for the majority of december, okay, so I'm just getting started right now. Um, but yeah, I mean, the one thing I like about having both positions is that you just get to immerse yourself more into what you like, which, in my case, is marketing so that's awesome.

Vipul Bindra: 24:04

So seems like you're happy. You're doing two different things. You're you're. You know, this is exactly what you wanted, my relationship and this way. I wanted to talk to you now because I feel like marketing is so important with video, because I have a love and hate relationship with marketing. I love because I work, obviously, with a lot of agencies. Especially when you're working with bigger brands, they have to come through a marketing agency. That's just how it is. I wish it wasn't, but anyway. So I have a love and hate because you know, they hire me, Obviously, they pay tons and tons of money to me and that's awesome. But then, on the other hand, the most amount of like I wouldn't say arguments, but you know the silly things that I notice is because of marketing agencies. Sometimes they're so stuck in dark ages because I've had so many marketing agencies go we need a 60, we need a 30, we need a 15.

Vipul Bindra: 24:54

And they're not making TV ads. I would get it if it was like broadcast Okay, you have specific time. Right, this is old school. They learned it 20 years ago in marketing. Cause that it's not relevant anymore. I'm like you're posting this on social media. It does. You don't need a 15, 30, 60. You know you need the story to be tight, right, you need it to be effective in the first five seconds. You know all the, all the stuff that's actually relevant today to social media. And then they'll go no, we just want a 30 or 15, 30, 60. And then, uh, and I'm Like like I don't get it anyway. But but but then, and you know, you want to make obviously good content. You want the client to succeed. You want their social media to be effective if that's what you're doing or even online videos to succeed. But these marketing agencies are in such dark ages.

Gio Mas: 25:39

And then which is ironic. Yeah, if you think about it.

Vipul Bindra: 25:41

Yeah, exactly they're supposed to be innovative. And then on top of that there's some that are like the opposite that I don't work with, that. I've seen where they'll take a go-to client and say, okay, we can make you this brand video 20 grand. Client is a business owner. They say, there you go. And then they give $500 to someone you know, a student or whatever, some in-house person, whatever, to make the trashiest videos, the type of videos I've seen. Dude, like I could close my eyes and I'm not even trying to brag here like close my eyes and make a better video than the sum they're putting for, like the huge clients.

Gio Mas: 26:13

Yeah.

Vipul Bindra: 26:13

Yeah and so, but again, there's good ones too. That's like I said, they make awesome videos, they do great. So that's why I'm like it's a love and hate relationship, but it is a partnership that video people need to learn, because at some point if you're going to do corporate and commercial video, you're going especially commercials. You're going to have to deal with marketing people and I guess that's what.

Gio Mas: 26:34

That's a really good sign to see how the people really are. What are they valuing the most? Uh, the end product or how much revenue you're going to have, right?

Gio Mas: 26:42

yeah because, again, yeah, I've seen a lot of cases in which you know they just hired a student, which I don't think it's bad, right. But if you, especially you cause you deal with like bigger clients right and bigger projects, if you know you have a, a client of that size, right, effective way to do that right which makes economic sense. Now, economic sense is not just okay, they're paying me twenty thousand dollars, I'm gonna pay somebody two hundred dollars, yeah or they're so not knowledgeable.

Vipul Bindra: 27:13

I've had literal marketing agency owners say about feedback on a video, you know where we're, uh, let's say we shot something. And then you know, obviously, video people where we're putting in out to create depth. We have a something in the foreground. You know something in the background. So I've had like, um, whoever shot it did a great job. I don't remember who the shooter was, but the point is we, he put like a leaf so it's out of focus. You know, in the foreground to create depth. Like this area is so much bigger, whatever we were.

Vipul Bindra: 27:39

And then the marketing agency on her, she goes. Next time I would recommend that they watch out for this. They accidentally got a leaf in the shot and I'm like, I'm like, lady, you're supposed to be this expert in your field and you have zero knowledge. And it's OK if you're not an expert, but then that's why you hire experts and let them do it. But ultimately these are the people that are actually selling to the, to the client, and then, anyway, that's the feedback on my footage. But then the same client's footage that I got dude, they didn't even bother to open the curtain, turn on the lights at the home. I'm saying that's a bare minimum. A video person would go Ideally. You know we would light. You've seen us do how many interviews.

Vipul Bindra: 28:15

We would actually bring our lights, but forget that they didn't even bother to turn on the lights or open the curtains. Ug, important, ugliest footage ever from an osmo pocket. Um, again, not nothing wrong with osmoponic, but what I'm saying is an osmo pocket with no lights for a really, really big client is the footage that they were shooting and I'm like what? Like I was literally amazed. I'm like huh, this is crazy, but that's happening. And that's not the one experience. I've had many like that. Um, so, anyway, so I feel like, again, it can be a very hit and miss relationship.

Gio Mas: 28:49

Um, but one thing I noticed is that it's not really just about the marketing. I think it's more about the person in charge, right? Um, and here's where I wanted to go with this there's a big misconception that usually when people are in like I'm assuming that you were not just looking to any like new people to the business, right, like they were more like higher ups within the business, yeah, they're the owners that I'm talking about.

Vipul Bindra: 29:10

Oh, okay.

Gio Mas: 29:11

So people usually, when they're in a high position like that, specifically for one thing, they just assume that they know everything, and I don't like that.

Vipul Bindra: 29:20

Yeah.

Gio Mas: 29:21

Because I think the better experience is to be open. Yes, I don't like that. Yeah, because I think the I think the better experience is to be open. Yes, I'm an expert on this one topic. Yeah, what do you think about this one that you're I'm hiring you to do right? Yeah, and my God, it's just.

Vipul Bindra: 29:31

People are so proud, but also, it's okay to be an expert but the way you stay an expert is by keeping up with, because it's changing so much more. I mean video changes a lot, but marketing is even more, because there's so much more to it right than just, um, just you know a single element to it. Like you said, seo is its own thing, ads is going to be its own thing. Um, you know, I don't know, print is going to be its own. I mean, there's so much to marketing and technically, video does fall into marketing too. Um, so it's, or it's. Like you said, it's impossible to be an expert at everything. You have to bring in a team and build a team around you and let them do and be the best at what you hired them to do. Right, you don't, you can't know everything Absolutely.

Gio Mas: 30:16

Yeah, and it's usually. I have the bad experiences with people that assume they know everything. And funny enough enough, the people that are that they tell you hey, just you know, this is what I do, this is what I'm best at, but I also know a little bit on this yeah but I'm hiring you to do this one thing that I'm not at my hundred percent.

Gio Mas: 30:34

Those people, they're just open about everything and that's good, because they uh influence easy communication within the team, right, and they're not just like a stick up like, hey, I know this better than you, just do it this way, right? No, so that's those are some things that I try to look. You know, not now anymore, but when I was looking for a job, it's like not just a good company but also a good team, because it doesn't make sense to me to have a good job and then have a bad team.

Vipul Bindra: 30:59

Yeah, I feel like they just they should go ahead yeah, and that's the same thing, bringing back to where we started. You know our sets. That's why my whole thing has been you know, in film industry this can be a thing I've heard from so many people where it's like the DP is just so rude or whatever, and my sets I always been like no, we're going to create an environment of collaboration because I don't care if you're a PA or you know, you're the director, whatever. Like you, everyone has an input into making great content and you never know who's looking, who's who can catch the oversight, whatever that may be. So I let everyone have free and open communication.

Vipul Bindra: 31:34

You know, obviously don't do it in front of the clients, especially if you're doing something wrong. But you know, that's why we have headsets, right, you can speak up, you can say whatever and nobody's you know, no question is wrong. You won't believe. I was on a set earlier this year where somebody asked just a genuine question. We were testing a drone and a buddy of mine was like you know, he didn't know.

Vipul Bindra: 31:53

He was like I don't know, why would you pick this frame rate over this frame rate or whatever, something like that. Right, and the dude goes are you the drone pilot? Then why are you asking Stay in your lane? And then why are you asking stay in your lane. And I'm like what he just asked, a genuine question like you know, like, answer it like be, be nice. And if you don't want to say you know I'm not, you know I'm, I don't know, or whatever, something like that, just that's a, you're in a professional environment with the whole crew now they've seen you behave like that and two, you're just showing that you're not actually interested in working as a team. Nobody.

Gio Mas: 32:22

Nobody wants to work with somebody like that Exactly.

Vipul Bindra: 32:24

I'm like no, that's not acceptable. It wasn't my set, otherwise, yeah, that person would have been fired immediately. But anyway, every set we've been on has been fun. And what's your experience on that? Let's go back to video, which is, you know, primary thing I like to do Talk about, I don't know know, any projects that come to your mind, any experience, any stories from there's so many.

Gio Mas: 32:48

I mean something that relates to that specifically. Uh, okay, so for video, like I said I, I went to school for video, I just never pursued I mean you did for a while as a freelancer, yeah, I just do it as a freelancer because I think it's fun to do it as a hobby, but not a thousand percent into it yeah the part of video that I, you know, do on a daily basis and I've done most of my jobs is really editing, right For actual videography, like recording, I can do basic setups.

Gio Mas: 33:15

I am not going to say it's as advanced as you can do, you know your setups. But, yeah, no, I remember when I the first time I worked with you right, you talk about, you know, you send a message on the group chat and you were asking for like PAs, if I'm not wrong, right.

Vipul Bindra: 33:33

I don't remember. It's been so long. That's why I'm asking you. I think it was like PAs, but again, I hadn't worked with you before, so I didn't know. It must have been years ago, because it's a long time ago. At least I've known you for at least two years, if not longer. Yeah, yeah.

Gio Mas: 33:45

Something like that, Time flies man.

Gio Mas: 33:46

Time flies. But, yeah, no, and I was like I met this guy once or twice before, but we've never actually worked together. I don't know what his workflow is or what all of this is going to entail. And again this you know somebody that's always freelance, where you're used to, you know, being more like responsive to different scenarios, working with different people, you know, not just working with the same team. So I remember very vividly when I reached out to you and I was like, hey, you know I might help you, I might be able to help you out. What do you need? Uh, and then when I showed up, I was like, okay, just so, you know, you know, I know how to do this, but I don't know how to do it at a thousand percent, like you do and dude, you were so easy going with me, you didn't say anything and, funny enough, we didn't have any issues either with us exactly because that's what I like.

Vipul Bindra: 34:33

You know this is you. You hit. You know you said something really incredible to me. As long as you're up front right, you were up front with me this is what I know. This is what I don't know right now. I, within five seconds or 10 seconds of you telling me this, I know exactly what you're going to be good at on set and this is what you're not going to be good on set, and then it's, it's, it's easy for me. I would have rather, and obviously you did the right thing, which is why we worked on so many sets after but had you not told me, that would have been a disaster, because I could have asked you to do other things that you wouldn't have been comfortable with, and this way, I knew exactly what I could tell you to do and what I needed to show you. Plus, I knew, uh, that you, now, that I know. Now you don't have to say that in front of a client, because that would have been embarrassing you go to a client.

Vipul Bindra: 35:17

I don't know how to set abc, whatever it was, and funny enough though, uh, I remember now that you're saying that I think it was one of those sets where you know you have to go to one location film, pack up, go to another location, another interview be rolled, go to another location, be rolled. So many of those I do, anyway, and I think by the second one I think you had already picked up on what I exactly expected, because I also make my equipment easy to work with.

Gio Mas: 35:42

Yeah, you have it very organized.

Vipul Bindra: 35:50

Yeah, and that was we can, because it's a rinse and repeat type of thing um, and and I never felt I was like, oh, you know, he said he wasn't good but, like you know, I could tell obviously the first one and but I showed you around and then I think by the second one you were doing great, exactly what I, what I needed you to be.

Vipul Bindra: 35:59

And you know I was called first ac or whatever, and I think think I even had you do some B-roll with one of the gimbal cameras and I think everything came out incredible. So, like I said, and then obviously the rest is history, you've helped me a lot on a lot of sets and I think that's the role I've typically gone for. You is the first AC because you've been such a good assistant as in I don't want to call it just assistant, assistant camera Because you've been you know, know, able to essentially get me whatever I needed done, like whether it was just go get a quick b-roll shot or just help in any way possible to make the set you know, work, work, uh, right.

Vipul Bindra: 36:35

So I never felt like, you know, um, you were deficient anyway at all, because you know I wouldn't have, obviously we wouldn't have worked, because last thing I want to do is baby, someone right yeah, but that's okay, I'm saying up front. When you meet someone new, it's okay to be up front about it.

Gio Mas: 36:52

Uh, especially that helps them kind of manage you better right and and be able to make sure the shoot goes smoothly yeah, no, like I said, I'm very big on communication, right, and I'd rather just be and this doesn't only apply to me right, like if I'm working with somebody else, right, and we have like a project like that, right, if they, if they just don't like even acknowledge to tell you hey, just so you know I'm.

Gio Mas: 37:14

You know I might not have experience with this or I might have some, but not to the point where it's needed to accomplish the task right and they don't tell you stuff, yeah I'll, I'll be mad. So, like I said, I try to be very open with communication on everything that I do, even like with my team. I try to you know. Just be open about everything and how we do things, how I view my things, where I'm going, you know, everything that I'm thinking about, because I think communication is a foundation for everything.

Vipul Bindra: 37:43

Yeah, and we've had great communication.

Gio Mas: 37:44

I, because I think communication is a foundation for everything, yeah, and and we've had great communication.

Vipul Bindra: 37:47

I think all our sets have been fun. Yeah, you know we joke, that's what I'm saying. Like when it comes to work, you know, what I liked was whenever you were on set you worked, gelled with everyone that was on set. You know you did what was needed but at the same time it fun. Like you know, we're all chilling like buddies instead of um. You know I don't know stressing about something or whatever.

Vipul Bindra: 38:08

And even if something does go wrong which does go wrong, it's a video set. That's the the thing mainly. We do solve problems. Then you know, we're able to solve problems. I think I remember we were on a set where where we the client told us okay, so you're gonna show up, you can do b-roll, and then an hour or so later you can do interviews. So I had a planned out. You know, again, I'm gonna plan out everything. Hey, so we can go in, you guys are gonna get this b-roll while we set up this interview and then, obviously, as soon as we show up, they have changed everything. They're all where you are, we're ready to do interviews. Uh, the, I think it was in the villages or whatever, I don't know if you remember, but anyway, they were ready to. Oh, they were ready to do interviews immediately. And I'm like, uh, okay, and then, instead of you know complaining, obviously we pivot. So I'm like, okay, you guys go grab this, we're gonna start interview. We will obviously do a fast and responsive, yeah, exactly and then and, but it went still smoothly like

Vipul Bindra: 38:54

obviously was the first couple interviews wasn't the lighting that we want, but that's okay, because we were able to roll now because that's what the client wanted. The client wanted us to go immediately and we did it and slowly we were able to build a set how we wanted to, as we were switching out people and get it to the to the look that we wanted.

Vipul Bindra: 39:12

But I'm saying nobody in the team um hiccup for even a second because even though we were being, you know, technically, challenged it's like, uh, you know, even though we were we, we were on time, we were prepared to do exactly what we had planned out to do, they completely obviously switched things on us. But again, from what I remember, you were on top of it, you know, you executed, you were getting B-roll, whatever you know with the rest of the people that were with us. So I, like I said again, you're great with video If you ever come and I come back.

Gio Mas: 39:45

I'm still open to freelance, just have a more um weird schedule yeah, like I said, sometimes some weeks I might be busy, like this week. Oh my god, I have not stopped yeah, I've been working all day today, all day yesterday and yeah but, basically no, I'm very open to do you miss video

Vipul Bindra: 40:01

the last ever since you've been doing this have you, I still do video, I do video for them. So you're integrating, because now you had so much experience I know you mentioned, so you're integrating more video into their LinkedIn, right? So you're somehow still keeping up with it.

Gio Mas: 40:15

Yeah, so I guess I didn't finish talking about that. The last person that was in the role they did only LinkedIn and it was only like one part, so I just grew that upon. Like implementing new strategies, new types of content. So one thing they were doing which I thought was really genius right, they were doing this articles called verdict alerts, so every time they win a case, an attorney wants to talk about it, because not everybody wants to talk about the wins um, you know, you design a post, you put it out on LinkedIn and then you link that back to an article.

Gio Mas: 40:45

That's more like official, right. But one thing I noticed is that, okay, yeah, these things are great, I love and the funny thing is that I love law.

Gio Mas: 40:53

I'm very like involved in that world even though I'm not a lawyer, I've always felt some kind of interest in it, which I guess it makes sense now because I'm in a law firm. Of interest in it, yeah, which I guess it. It makes sense now because I'm in the law firm. But the one thing as I was reading through the law verdicts that came out, um, I noticed that, yes, they were good, they had a lot of great information, um, because all it is is it tells you the strategies that they used. Okay, so they tell you the claims you know against the client, or you know, um, all the claims. You know what they were asking for, what the strategy was in defense, the outcomes, even if there were any hiccups during the process. They also mentioned that. So to me that's like watching an episode of Suits, right. So I thought it was great, but I noticed that once it got posted, that's it gone.

Gio Mas: 41:42

Yeah, it might be it might get you know interactions for two days, three days, and that's it gone. Yeah, it might be. It might get you know interactions for two days, three days, and that's it.

Vipul Bindra: 41:47

Yeah, that's social media for you.

Gio Mas: 41:50

So I was like okay, guys, I think this is a great thing, right, and I think it's good that you are highlighting it, but how do we find a way to bring it back? How do we give it a second life? Yeah, Because you don't want to do all this work, especially because some of these cases they last years. And again, if you're putting that much work into a case for years and you only get your 15 minutes of fame on LinkedIn, I feel like you can do something more with that.

Gio Mas: 42:16

And again, like whatever you post on LinkedIn, it also highlights your relevance. So what I started doing is I started giving it a second life, and not just by reposting it, because yeah that'd be boring, yeah no, um, so I started doing something called verdict video follow-ups. We would wait, maybe like at least three months since the verdict came out and we would do something like this of course I'm not in it, but I'm the one interviewing.

Gio Mas: 42:41

but I would be basically having a conversation with the attorney about okay, tell us about the case, Tell us everything that's in the verdict. But now you are the center of the spotlight. You know, because when you do articles, yes, it's good, it's informative and everything is educational, but people don't see the personality of the attorney right and you're so limited because you know it's an article and you want to make sure that you sound right yeah so people just like condense their ideas, so you might leave some like golden nuggets out yeah but when you implement video, there's more space to implement.

Gio Mas: 43:15

Oh, just so you guys know this also happened, or you know this fun fact about the case, or you know they just get to give you more details about the whole legal process. You know, and that's just great. I've had some crazy laughs when they were telling the stories the verdict video stories. And yeah, like I said, it gives the article a second life Because once you put out the video you look it back to the article.

Vipul Bindra: 43:41

Again. So that's pretty great. So you're reusing the thing, plus you're using video, which is going to get you more interaction anyway, and I'm highlighting the attorneys. Yeah, exactly, and people love video over articles and photos. We know that that's been proven, so that's great. And plus, you're using your experience from the past into what you're doing now, so that's incredible and obviously I'm sure they recognize that.

Gio Mas: 44:07

Have you gotten any recognition or anything for doing that? Like I said, my team is very I like to think of us as a family. We are very close and everybody's really respectful. They all want to like make sure that you know your ideas are being listened and you know if it makes sense, we go after them. Yeah, so, and something I like, something like that is yeah, you know, in the world of law, the promotions are very particular right.

Gio Mas: 44:35

So like if somebody becomes an associate right, that means that you know before that they were a law student.

Gio Mas: 44:40

They had just passed the bar, so that's your first job as an associate, right? So that's just something that we want to highlight. And also, like, on the other case, right, if you know you have an associate and now they become a partner. That's, those are some things that we want to highlight. So think about it like that you know, if you have an employee and then they randomly become CEO, you want to make sure that you make all the noise that you can. So people are aware of that, yeah.

Gio Mas: 45:06

So something that we started doing as well is that they were announcing on LinkedIn, you know, when somebody got hired or it's somebody, let's say, there's a law student that has been with the firm for two years, but they've been working as a law clerk, but then they passed the bar and now they got their first official job as an attorney. That is something that you should be proud of if you're the person right. So something we started doing is I'm kind of like you're the person right, yeah. So something we started doing is I'm kind of like working on the name right now.

Gio Mas: 45:36

We used to call it passing the bar testimonials, but right now we're making a little bit more broad, so it's more like elevation testimonials. But basically we would interview these people, these individuals, and ask them okay you've been with the firm for two years as a law clerk or whatever right, and you've also been going through law school at the same time and they just tell you, like how do you feel about now becoming an associate and getting your first associate role, basically your first job as a full-on attorney?

Vipul Bindra: 46:02

so are you recording these interviews with your phone or zoom? Are you bringing like a proper setup?

Gio Mas: 46:07

it depends yeah, because some of them are in my office and some of them are, well, most most of them, they're just like all around the country, right?

Vipul Bindra: 46:13

So the ones that are in-house, like at your office, how are you doing those?

Gio Mas: 46:18

So we do a basic setup. So I do a two-camera setup.

Vipul Bindra: 46:21

What cameras are you using?

Gio Mas: 46:23

It depends Because okay, so we have. I have a Canon R7, which is mine.

Vipul Bindra: 46:27

Okay.

Gio Mas: 46:28

My boss has another Canon, I cannot remember which one it is.

Vipul Bindra: 46:35

I think it's the add uh and then he has to add ancient, ancient technology and behavior works.

Gio Mas: 46:38

But I mean for a b cam. It's really good. But and then, uh, he also has two lumix g. It's one of the newer ones, I can't remember which one.

Vipul Bindra: 46:49

It was h5s and H6s. I think it's H5. Okay.

Gio Mas: 46:54

If I'm not mistaken.

Vipul Bindra: 46:54

I think that those are it, so I guess camera is not a factor, since you don't know them. I'm saying they're not important what camera you're using, because, yeah, it's more about highlighting the content.

Gio Mas: 47:05

The thing is that lately, the videos that I've been making are more online.

Vipul Bindra: 47:09

Yeah, so how do you do those? I'm curious about those. That's really fun. So are you using zoom, recording zoom? Okay, so we use something called riverside.

Gio Mas: 47:20

Okay, yeah, have you heard of it.

Vipul Bindra: 47:20

Yes, yes, I know riverside okay, I'm just gonna add some information, just in case you don't know.

Gio Mas: 47:22

It's great so riverside, pretty much you know, lets you record like whatever it's on the screen, like, you know, audio, video, whatever right. But the cool thing is that you know sometimes you know, let's say, you're doing a call with like five people and then, as I'm talking, this guy's just drinking water and you can just hear like the water going down and all that. The cool thing about riverside is that it records every single audio internally. So, like you know, it records my audio separate from his audio, right, so it makes it so much easier to edit. So like, let's say, if you know he's talking and I'm interrupting, you can easily cut me off. So it just just in riverside has just made my workflow so much better and efficient as well. Yeah, um, so yeah, we use that primarily and we also use vimeo, but that's more for like storage, like yeah, this would be more for what?

Vipul Bindra: 48:11

saving or sharing, yeah, or if we're yeah or if we're doing webinars, you know, if we're doing webinars, since it has a live audience, we just do it over there, yeah.

Vipul Bindra: 48:21

So that's pretty cool. So you're doing a decent amount of video work still. So you know, that's pretty good. And so with Riverside, obviously they're using their own webcam, right, you're just getting the better quality copy that's sent to you that you can obviously use to create whatever content that you're creating, to highlight whatever that you talk about. So that's pretty cool, awesome. So I didn't know that. That's pretty cool. So you're still doing marketing, but you're also kind of tapping into your video skills. That's awesome. So what's next for you? Obviously, you know, know, this is kind of new. I mean, it's not new new, but you've been doing this fairly new less than a year, um, so have you already thought about future?

Vipul Bindra: 49:01

I know we've talked about boston a lot I mean your obsession with boss I don't know why we love florida come on, this whole thing's about orlando but you love boston, so is the plan still to go there, or what are you thinking right now? What's in your mind?

Gio Mas: 49:16

yeah, I mean I'm still planning to move to boston. Uh, I've changed my time less, a little bit more, um, because things happen in life what's this?

Vipul Bindra: 49:24

first, why are you so obsessed with boston? Huh, I've been there obviously it's pretty many times for shoots, but why are you so obsessed with boston?

Gio Mas: 49:33

um, okay, so first of all, you know, for the people that don't know me, uh, a huge hobby that I've had was always to travel to new places by myself. Or if I'm not traveling by myself, you know, I just go with one person, uh. And then you know, I I was. I took like two or three years where I was traveling a like multiple, multiple times a year, maybe like three or multiple times a year, maybe like three or four times a year, and you know, every time I go to a new city, I just love the city or like it doesn't have to be city.

Gio Mas: 50:00

But every time I go somewhere else I just love that. I love the experience of going somewhere new, where nobody knows you right where you have so many new things available to you, uh, but that's it. You know, I'm like, okay, great, I'm here, cool, that's it yeah but, um, this one time I went to boston, for I was there for like a whole week, uh, because I had a marketing conference and I've.

Gio Mas: 50:24

You know, I heard of boston before and I was like, okay, yeah, that's cool, I would like to go there because I know harvard is over there, um, but besides that, I didn't know much about it. Once I got there, I had the best week of my life. The best week of my life.

Gio Mas: 50:38

So you're holding on to that week every single level, like if you can ask me like like about 10 different categories of what happened that week. All of them were like at their peak oh, wow, um and no. The people I met over there are just like oh my god's, there's something about that city that is so inspirational. The people there, the culture over there is just it's beautiful. And I wasn't even gone. I was there and on my fifth day I'm like looking up apartments.

Vipul Bindra: 51:06

Really On my fifth day.

Gio Mas: 51:08

Like, and I was even thinking, dude, okay, I'm going to go back, I'm going to quit, and then I'm going to come here for like, maybe like three months.

Vipul Bindra: 51:14

Yeah.

Gio Mas: 51:14

Because at the time my son was not living with me. So I was like, okay, I'll quit, in like two weeks I'll come here, I'll rent out an apartment for like three months, and then, you know, whatever, because I had another trip coming up and then I had to really really bite my tongue and not do that. Yeah, thankfully I didn't do it because, you know, after that I just went through like a very uh, uh, unstable phase in life.

Gio Mas: 51:37

So, you know like saving up was really good, a really good choice over there, but no, it's just to sum it up, it's Boston, it's just. I feel like everybody has their own part in the world yeah and once, if you're lucky enough to even venture out and find it, once you find that, you just know that you're there yeah, kind of like for me, orlando, like I've been enough place.

Vipul Bindra: 51:57

I'm like I just want to come home and that's orlando, and other people shit on orlando, so I get it I get I get it like I said. I don't get it because I've been to boston many times I'm like, okay, it's pretty, but you know. I mean, how many times do I want to look up at a building?

Vipul Bindra: 52:11

I mean, I don't know.

Vipul Bindra: 52:13

And see, that's what I'm saying. So that's pretty cool that we have similar interests but varied choices. So is the plan still to not move back there, or what's the timeline?

Gio Mas: 52:26

Well, I was supposed to move there in about like July, august, 2025. So, like, basically this year, right. But scenarios happen and then you again, you just have to make the best out of this. Yeah, whatever happens, right. And on top of what happened, um, I was talking to my son about it because again he's coming with me, right, uh, and he wants to finish um elementary school with his friends, so he needs another year for that. I'm like, yeah, I mean one more year.

Vipul Bindra: 52:51

You know, like pushing about to like may 2026, not the worst yeah, plus, you have this new opportunity right, you don't want to let go because I don't know if they'll let you be remote. I'm not planning on letting go, okay do you think they'll let you be remote or work from boston?

Gio Mas: 53:05

here's the thing. Here's the thing, and I have high hopes. I have not mentioned it to my boss yet oh my God, hopefully they're not listening. Yeah, I hope.

Vipul Bindra: 53:12

I mean, why would?

Vipul Bindra: 53:13

they. This is meant for video people.

Gio Mas: 53:14

Oh my God, I'm not going to share this. We have an office in Boston.

Vipul Bindra: 53:19

Yeah, okay, so hey, look at that.

Gio Mas: 53:21

And the thing is that. Okay, like I said, we are five people on the marketing team.

Vipul Bindra: 53:25

Yeah.

Gio Mas: 53:25

My boss and myself are the only ones Okay. We have the marketing manager. She works from office, from Miami. The other two, they work fully remote.

Vipul Bindra: 53:36

Okay, so they don't have anyone in the Boston office, so they could use a marketing person there, I guess.

Gio Mas: 53:42

No, I mean it's the same, it's the same thing Okay.

Gio Mas: 53:43

But I'm saying, like, the other two people work fully remote, so I don't see why there would be an issue. Like I said, I still have to talk to my boss, but I'm not gonna do it right now because, yeah, because you're a year away from that, yeah, yeah, and I still don't have an exact date. Right, it's more like, okay, I'm thinking about july, august 2026, but you know, there's so many things that come before that. There's so many steps that you're gonna take, you know, yeah, I mean you'll be missed here in florida.

Vipul Bindra: 54:04

But hey, I mean, go chase your chase your boston dream I'm I'm gonna be laughing my butt off if you go there three months later.

Gio Mas: 54:11

You're like okay the charm's worn off.

Vipul Bindra: 54:13

You know, because it's charming at first, because, to be real, I moved away too, because that was the thing I was like oh, what's there, Let me go somewhere else. And then when I did, I was like oh, oh, I regret it.

Gio Mas: 54:25

Let me go back. I've been trying to get out of Florida for like the past 10 years or so, and every time life keeps bringing me back. Um, I moved out like I moved out. I moved to montana randomly just randomly. I think I didn't know you then no, I don't think it was before.

Vipul Bindra: 54:42

Yeah, I, I moved to, which is so crazy, like who just goes. I'm going to montana.

Gio Mas: 54:46

Everybody tells you the same thing. It's not like, okay, you know, when I'm older, I would like to first move to montana. No, that never happened. I think I found out that I was moving to Montana maybe like two or three months in advance, and the thing is that I was supposed to be there for a few months, but once I got there, I was like I was going through that was right after COVID, so it was like early 2021, like around this time, 2021.

Gio Mas: 55:11

So you know people because of COVID and you know the lockdown and quarantine and everything else, um, they were, they had time to reflect on their life and everything else. So I was going to through a very transitional phase in that time. So I was like, okay, you know, I think Montana, you know a place that I had never planned to go, I think it just makes sense never plan to go, I think it just makes sense. So I I went over there, um, with the idea that I didn't want to have an idea at the time of how long I was going to be there.

Gio Mas: 55:42

So, you know, once I got there, I was like, oh, I like this. I might stay a little bit long, you know, but life happened. So, as soon as I left, my stepdad passed away here in orlando, and then I was like, oh, I gotta be with my, with my mom, right, help her out, and stuff like. And then I was like, oh, I gotta be with my, with my mom, right, help her out, and stuff like that. So I was only there for like three months, uh, and then I had to come back, and then I was supposed to go there like a year after, and then life changed again for the better, though, yeah so it's like.

Vipul Bindra: 56:07

It seems like life's trying to keep you here in florida.

Gio Mas: 56:09

Yeah, yeah and I'm trying so hard to get away from here so hard what?

Vipul Bindra: 56:13

why you don't like us? Is that what it is I do? You're such a great person.

Gio Mas: 56:17

Oh, oh and yet I'm gonna run away I mean, the only, the only thing I do value about orlando is that you know, especially because I'm a single dad we have theme parks and I think that's a great way to yeah, no, I love uh, being able to wind out that.

Vipul Bindra: 56:32

That's like my thing, because, you know, again, I travel so much, I'm working so much, that's like my favorite thing to do and I can take any time off to take my kids to some theme park or somewhere, because, you know, other people have to plan years and years.

Vipul Bindra: 56:45

You know, sometimes for these vacations, versus, we can just hop on and go and have a day thing, hop on and go and have a date, you know like day thing and um, it's like one of the best pastimes, like, um, you know, going to Disney world or to any other universal, whatever theme park. So I love, I think that's a perk of living here. Obviously it is more valid. If you've kids, you know, yeah, uh. So what you do and I do so Are you going to miss that when you move away? I'm sure your son is going to miss that.

Gio Mas: 57:12

I'm trying to think how I'm going to replace that for my son when he's there, you know.

Vipul Bindra: 57:15

Dude, you're always doing something. I have to say, I'm not envious of that many people but, like every time and again, I try to stay away from social media, but every time I'm scrolling, you're always doing something with your son and I'm like you know, I thought I was a good dad and then I started seeing you. I'm like crap, I got to go do something.

Gio Mas: 57:33

Thank you, so it's just good.

Vipul Bindra: 57:37

I mean for being a single dad, having so much work. I think you pay so much attention to your kid and, you know, try to be a good dad, so you know it's obviously amazing to see that. What makes you you know, I don't know do that. I mean mean find time and then prioritize that. How do you manage work-life?

Gio Mas: 57:55

relationship or work-life balance.

Gio Mas: 57:56

You know, yeah, I mean I feel that I'm still in a work in progress when it comes to that, because like you're being humble, like today and yesterday I've I don't want to say ignored, but I've been like working all day in my room because in my room, like, I have my computer, my setup, so that's my kind of like my office. So I've been locked in my room just working all day. And it's funny because I was running a little bit late to come here and I was like, oh my God, I just don't want to leave.

Vipul Bindra: 58:21

And he was like no play with him.

Gio Mas: 58:22

So, I was like hey, you want to play for like 20 minutes.

Gio Mas: 58:25

So we started playing Nintendo Switch like really fast for like 20 minutes. I beat him and I was like, okay, now that I beat you, I'm out I didn't give him a chance to, you know, for redemption.

Vipul Bindra: 58:34

I was like, let this be a lesson of why you don't play against me that's funny I'm trying to praise you as a dad and you're like I didn't know.

Gio Mas: 58:44

No, he has learned, you know it's like you have a long, a long time to to, to go after. Yeah, so you can beat me, but no, I mean, the thing about me is that um, what game did you play? Um, it's, oh God, okay. So he's about to turn 10, so I was like, ah, I think he's it's time. You know, I think he can play Mortal Kombat.

Vipul Bindra: 59:04

No Mortal Kombat on Switch.

Gio Mas: 59:09

I wanted to get him something portable, because PlayStation, you know, you cannot take it anywhere. But no, thank you. Thank you for the praise. You know, the thing is like you were saying. I'm a single dad and, oh God, I don't want to like, just like, throw things against anyone, but I do feel the pressure of OK, I also have to compensate for the other part that is not there right now.

Gio Mas: 59:34

And being that you know he's got at least from for me. He's got no siblings, so it's like, okay, I have to be there for him, right? I have to make sure that you know if he wants to play with somebody, he's not gonna have anyone if I'm not playing with him, right yeah uh, okay, he has his uncle. His uncle plays with him sometimes.

Gio Mas: 59:45

But you know like yeah everybody's got their own things going on. So I mean, it's my son and I'm never gonna be mad about playing with him or taking time to just be with him. Right, of course I have. I may have some busy weeks, just like everybody else, uh, but personally I do enjoy spending time with him like a lot, like last night we went to watch sonic on three oh, um, I want to watch that.

Vipul Bindra: 1:00:07

I haven't had a chance to watch it.

Gio Mas: 1:00:08

I'm not a fan. I'm not a fan, but the movie was really nice I had a good time.

Vipul Bindra: 1:00:12

Obviously they listened. It would have been terrible before they you. You saw that. You remember when the initial trailer for sonic one came out and they had the horrible sonic design yeah, no that was so big for marketing exactly, and that is, oh, talk about marketing yeah, that is the best example of how to handle mark like bad marketing.

Vipul Bindra: 1:00:31

Uh, you know, like sony, recently I've been watching where they've been going like, oh, our movies are like our craving and this movies were good. It's the, it's the reviewers who are bad. I'm like, no, your movies suck those movies everyone's always gonna talk shit about, but unlike sonic, where it was terrible design, obviously, and everyone come I love that yeah, but this company went back and they were like the studio went back or whatever and paid someone to redo it, and then it's been incredible.

Vipul Bindra: 1:00:55

I've loved both the sonic movies, so I'm excited to see the third one. I've just haven't had time to see it.

Gio Mas: 1:01:00

Yeah I didn't like the second one, but the third one oh so good, uh, no, but that's something that that always caught my attention. Uh, I don't want to say that. I'm pretty sure they didn't do it on purpose, because the amount of money that they would do, they would like invest in, just like designing like that. But I think that's what made it, you know, very popular the bad design because a lot of people are like, okay, this design is really really bad, so they started making like a little memes online and just like sharing the crap out of it, right?

Vipul Bindra: 1:01:25

yeah, but the company what I was saying is the studio wasn't smart enough to go fix it right. They were reactive because there's some studios who would just double down on it, and then they'd be like no, what we? Did is good, and then it would have not been. What where we are now?

Gio Mas: 1:01:38

yeah, and uh, especially when it comes to like video and all that, especially if you're taking on such a beloved character like that, you have to be open with feedback, with early feedback, yeah. So yes, going back to your point, I think it's great that they took the time to okay. This might not be what makes sense for the audience that grew up, you know, with this cartoon or like game. So they fixed that and I think you know, from there it's just going uphill right, yeah.

Gio Mas: 1:02:02

But my point of view is, I think that most of the popularity that it has that it had with the first movie.

Vipul Bindra: 1:02:08

Yeah.

Gio Mas: 1:02:14

Like for me, I was. I mean, I was a kid when sonic was a game, but I never played it. I didn't really care for it. Um, but dude, I went to watch that based solely on the fact that it got shared as a meme oh, really, I was like dude, I want to see how bad this movie is and he was not bad fixed it no, you didn't know that they fixed it.

Vipul Bindra: 1:02:27

So then, what bad were you expecting you?

Gio Mas: 1:02:29

just expected the movie would be bad. Yeah, because I was like okay, you know their marketing, okay.

Vipul Bindra: 1:02:33

So basically I mean that is the thing though people do go watch uh bad movies like for uh, you know, and and that's the thing. So I get it.

Gio Mas: 1:02:40

But so I guess my thing was more like curiosity, right? If they fucked up really bad on this character design and they fixed it. Now I'm curious. You have my attention now because you showed me a product that was really really bad to the point where everybody was like bullying you online but, then you fixed it. So I'm curious now what's gonna happen yeah so that like little messed up in the creative process. I think that's what caught a lot of people's attention yeah.

Vipul Bindra: 1:03:01

So I mean marketing. Yeah, bad marketing turning into good marketing is a thing you know. How would you suggest let's pick your marketing brain? So yeah, I mean, hey, you're the marketing guy. So here's a video production company. You know they want to, they want to promote their services. How would you, as a marketing not, don't think, as a video guy, obviously how would you as a marketing guy promote that? Or how would you suggest again people listening or me to promote our companies to be different, right?

Gio Mas: 1:03:28

I'm not going to say necessarily as a marketing guy. Uh, because I think, like I said my thing and I've taken a lot of courses on innovation and entrepreneurship right.

Gio Mas: 1:03:39

So the way I approach marketing is primarily innovation. Right, okay, oh, my God. And I have a really good example before I answer that. So okay, you are, you know. Let's say, you have a startup, right yeah, and you're doing video. How many thousands of people are doing the same thing? A okay, you are, you know. Let's say, you have a startup, right yeah, and you're doing video. How many thousands of people are doing the same thing?

Gio Mas: 1:03:56

a lot, especially around here, and you think that because you're making a dance on tiktok, okay, I think that works in some scenarios, right, but people rely so much on tiktok and they might not have the same like an actual strategy. So I've seen a lot of businesses they post like you know, like this, um, viral tiktoks and then they just make their own version and, dude, it works great sometimes. But dude, if your whole like let's, let's talk tiktok specifically, yeah, if your whole tiktok strategy is just going to be doing that, yes, you might get views, you might, and that's mine if you're lucky. If not, it's just going to be like really bad for you, but let's say If you're lucky.

Gio Mas: 1:04:33

If not, it's just going to be really bad for you. But let's say you're getting viewers, you're getting followers on TikTok and then your thing is growing right. What makes you think that? Because, let's say, video, if you do video and then you just show the answers or whatever viral thing you want to do, right Comes up. What makes you think that those followers are relevant to what you do in your business? None, it's just people following you because they like the content and they're like oh, this guy's funny.

Vipul Bindra: 1:04:58

Which is why I'm not a fan of marketing on tick tock anyway, because it helps out a lot yeah, but see, here's my thing and and tell me if I'm wrong. That's why I'm so glad, uh, you're here, because to me it's like I'm trying to sell, you know, 10, 15, 20 grand packages to a small business and more obviously, ideally and I don't know how many people are hanging out on TikTok, you know ready to spend that kind of money, they're not.

Vipul Bindra: 1:05:22

And that's a good mindset right there, but they are on LinkedIn, right. So that's where my focus is, because that's where my clients are. But how would you would you agree, or do you not agree? No, I agree, I, but how would you would you agree?

Gio Mas: 1:05:32

or do you not agree? No, I agree, I agree, I think, and, like I said, I don't want to talk in general, but this is more like my personal point of view. I think that every social media is for something Right and again, that's not news Right, but yes. If you want to get high ticket clients, I would recommend specifically LinkedIn or even YouTube.

Vipul Bindra: 1:05:47

Yeah.

Gio Mas: 1:05:54

Those are my main, even vimeo, I guess, like some people, I've seen a lot of people do vimeo, um, but I think tiktok and instagram they're both more for like building an audience, uh, but the thing is that unless you're very like niched on the type of content that you're making, you might just get too broad right. So and that that's where I was going with my previous point is that I've seen so many businesses.

Gio Mas: 1:06:13

They just just jump on any any trend any trend they can find this will make something funny, which again, people laugh People on TikTok, they just want to laugh.

Vipul Bindra: 1:06:20

Yeah, exactly, I just go on TikTok to waste my time and just see random stuff.

Gio Mas: 1:06:25

So, yeah, sometimes even I follow just like random businesses because they're doing like funny marketing. But I look, I always look and see okay, is this everything that you're doing? Because if you're only relying on this part, you're doing it wrong. It's all about like knowing what to implement and to what extent. And that's going back to my first point of the interview which is marketing parameters, specifically highlighting the brand guidelines.

Gio Mas: 1:06:49

Right and against this. This also relates to the type of business that you're in. Right for some, you might have more leeway, for some you might not. So let's do like an easy example so I can express my point better. Um, let's say okay, let's say you are a video person, and then you're doing oh no, let's say, you're a dancer let's say you're a dancer and you're trying to get more gigs, right?

Gio Mas: 1:07:13

So if you are a dancer or a singer and then you start doing dancing or singing videos on TikTok, people are going to follow you because of your personality, because you know how to dance, because they just like to look at that. You might get some business out of it. Right? But would you do the same thing if you were a lawyer? Would?

Gio Mas: 1:07:32

you want to upload videos dancing. I know lawyers who dance on TikTok. Please do not tell me that. Oh my God, really, yes, I do, dude, no.

Vipul Bindra: 1:07:38

Oh man, it's hilarious and I'm like, come on, I could make you way more money and keep your. You know, I don't know integrity or whatever.

Gio Mas: 1:07:47

Here's the thing clients and again like okay, so might be like very like small law firms but, if you know, like a national law firm, if you think about a large national law firm right yeah, what do you think your clients high ticket clients, right are gonna think about this?

Gio Mas: 1:08:03

because, again, like you have to, and it's just a matter of, like, bringing everything into perspective and think about okay, if we decide to go this route, what do we get from that, what do we lose from that and how does the world perceive it? So I think it's just a matter of putting everything into perspective and see that it aligns with what you do. Again, if you do, if you're an artist, you know doing those types of things more casual I think that's great right, because again, you are shedding their own, like your own, spotlight onto you. But if you're an attorney unless, of course, it's your personal, which again, I think, depending on the type of business that you're in, you also want to have your limits in mind.

Gio Mas: 1:08:45

Yeah, but no like, oh my God, oh sorry, no, that's good, no, you're good, oh you're talking too much?

Gio Mas: 1:08:51

No, that's good. So I want to bring it to the type of yeah, no, you're good.

Gio Mas: 1:08:53

You're talking too much.

Vipul Bindra: 1:08:54

No, oh, you're talking too much, huh. No, that's okay, obviously. Take a time, take a second, but what I want to bring it back to you is the type of people, I think, who this, who are going to be listening to this and benefit from're already a production company, maybe medium-sized. What do you think they could be doing better? And obviously most of us are trying to reach mid to high-ticket clients, service-based businesses like plumbers, roofing companies or, on the higher-end marketing agencies what would you suggest they could be doing to, um, you know, do do better with their marketing, even a little. You know some tips or whatever.

Gio Mas: 1:09:37

Well, first of all, you, if you want to like, do content creation to support your social media and grow it. You have to make sure that, whatever you're pursuing, you know, whatever strategy you want to apply and you're trying to develop, it aligns with the brand, with the brand guidelines and the brand value and what your business is so how do we create brand value?

Vipul Bindra: 1:09:57

where I I just went with my friend and I said I want to do video, how do we create?

Gio Mas: 1:10:02

brand, brand value itself. I think it's it just comes from like customer service and like how you actually perform the service do you think the logo matters? I think to a certain extent right, yeah, yeah, I think because, again, you also want to make sure I was one of the silly ones.

Vipul Bindra: 1:10:16

I just you know, at that time there was no chat gpd. I had to find an llc name and I just was like uh, I don't have time for thinking yeah so I'm one and a lot of people have done this pick my last name productions and I don't think it was innovative. I could have done better, too late to change now, but for somebody, do you think the name matters?

Gio Mas: 1:10:34

Do you think I'm hurting because I picked the wrong name when it comes to names. I don't have too much experience on that, but what I would say from a personal standpoint is whatever you deliver, you want to make sure that it aligns, that it's good, right, like, okay, I've seen businesses that have like crappy logos but they have great customer service, or they provide great services and they're doing good, but then, on the other hand, you might put a lot of budget into a great design, but then you're locking the other side, which is service. So I think it's just a matter of balancing everything out. The question right, which is what businesses can do. I guess to shine more is, um. One thing I would say for sure it's have all of these considerations in mind, but also try to innovate, and that's one thing that I do want to highlight on tiktok is every time you see like a trend going on, that's a new trend, right. So that means that somebody was thinking okay, what can I do to catch people's attention right?

Gio Mas: 1:11:32

yeah, so if um, oh, oh, my God. There was this one great example that I saw, I think like a year ago. It was like, if I'm not mistaken, it was like a car dealership or like something related to like cars right.

Gio Mas: 1:11:47

And they hired an intern and the intern did, they got a video, like a small video on the phone, like like a 10 second video, very static, they were not moving, or the dealership from the outside, and then they kind of like added some funny music and a cat hovering over the building and the description was hey guys, um, uh, I lied on my resume. Uh, I just got hired, as you know, marketing intern, whatever, and my boss is gonna fire me if I don't get in views. Dude, that guy blew up. Yeah, I swear. I think the account had like almost a million followers and then you would see every single dealership doing the same thing. Now, again, you have to know your parameters on what you're doing, what you cannot do, where you want to go, and all that right, but the thing is that you always have to find new ways to shine, because if you're doing the same thing as everybody, dude, why do I want to see you if I have like thousands of other people doing?

Vipul Bindra: 1:12:42

the same thing right, you might argue personality, right yeah you might argue you know, my business is like well known yeah, maybe it's a better offer, because what I focus on or what I tell people is just make a better offer. So, like my offer, for example, is just I'm gonna make you an awesome video. I'm not even gonna sell on that, I'm gonna sell on. Look, let's figure out what your business problem is and let me solve that right on my mid to lower end clients. That's my offer. My offer is, you know, let me dig deep and figure out the actual core of your problem and solve that, and then on the higher ones, it's simply just value, right I'm going to charge half the production cost I think for you it's easier because you already have a portfolio.

Gio Mas: 1:13:23

You know you've been established as a business for a couple years now right well, six, seven, yeah, okay, yeah, I wasn't sure.

Gio Mas: 1:13:30

No, you're good, so you already have your track record right like somebody, if you go to somebody, if somebody comes to you, right and they ask you okay, are you different? You already have everything to back up your experience right. But I'm saying like, I guess, like you know, from the point of view of like, distinguishing yourself online. If somebody doesn't know you, somebody doesn't want to go on your website and see all that right, specifically for content creation, like I said, um, there are a lot of businesses that I've seen that they might not go the route of the cat in the funny description right but within their parameters they do a lot of great stuff like uh.

Gio Mas: 1:14:05

One thing that I've been seeing a lot is lawyers physically um, I see a lot of lawyers doing content. You know what they do is they get one of the trending cases online. You know TikTok is always like news and stuff like that, so they grab. You know a trend, you know a trending news, or like a very like, let's say, maybe like you know. I think it varies, because I've seen either like very popular cases lawsuits, or like even small cases, like somebody crashes into somebody else.

Vipul Bindra: 1:14:32

Yeah.

Gio Mas: 1:14:38

You know, people can always get on on the phone and then they upload it to tiktok. So what these lawyers do is they just grab any of those, whether it's like a major case or just like something random like that, and then they give their points of view like legal points of view yeah dude. That content to me is great yeah because it shows you know personality, it shows knowledge and it shows how adapted you can be too. Okay, I just saw this. This is what I think on the spot.

Vipul Bindra: 1:14:55

Yeah.

Gio Mas: 1:14:55

And then they also add their expertise like the losses, this, whatever, whatever. So one of those categories is like that I've been seeing a lot is you know people get into car accidents and you know sometimes they have the dash cams so people upload those to TikTok. Yeah, so there's this lawyer that I follow. He has his section specifically in the ash cam videos and he opens up with who's at fault. Dude that, oh my god.

Gio Mas: 1:15:20

It's such great content because it teaches you a lot, because sometimes you know, the person that you think is at fault, it's not really at fault legally.

Vipul Bindra: 1:15:27

So, like I said, you know I think so essentially, uh, you want to be innovative, right, innovative, and also show, show your personality.

Gio Mas: 1:15:35

Be innovative, the personality is more like a personal point of view. Yeah, I do think the personality helps out like every single case.

Vipul Bindra: 1:15:41

Yeah.

Gio Mas: 1:15:42

But also you want to make sure that you shine your own spotlight, that you show your expertise.

Vipul Bindra: 1:15:49

Yeah.

Vipul Bindra: 1:15:50

So that's my main thing how would a video person show that Just by sharing the videos that they make, because that's what their expertise is right, because it's not like they're a lawyer or anything they can't. But maybe they can break down other people's set, like somebody else posted again, if you were talking about that.

Gio Mas: 1:16:04

That's somebody's posting.

Vipul Bindra: 1:16:06

Maybe take that and break it down like how you would, how they did it and how you would do it differently that's a great idea honestly.

Gio Mas: 1:16:11

Okay, well, there you go, somebody should be doing that you can like um, I keep forgetting what the term is on tiktok but you can interact with, like somebody else's video and like add yourself to that, would that be great, like if you can give you. You're like, yeah, you can show that somebody else is set up.

Vipul Bindra: 1:16:24

That's exactly now because now you're coming across as the expert plus um you know you're stealing views from the other guy exactly yeah, and also uh. You also can show your personality. You can uh show your expertise. From what I'm understanding, that seems like a perfect uh you know mashup of uh.

Gio Mas: 1:16:42

You know how you can find success, I guess online yeah, I mean and like, besides all of this, and this is the one thing that always strikes me is the hardest part is like consistency, dude. That's the one thing I always like, always is the hardest part is like consistency, dude.

Gio Mas: 1:16:54

That's the one thing I always, like, always, always, always.

Gio Mas: 1:16:56

It's like you know it's there, Like it's simple to understand but it's so hard to implement.

Vipul Bindra: 1:16:59

Yeah.

Gio Mas: 1:17:00

Um, so yeah, no consistency, like you have to keep uploading and uploading and uploading and have a few examples that it's crazy. Okay, um, I have this, uh, one acquaintance in like peru peruvian, by the way um, in 2019, right before the pandemic, he took like three months off and he started traveling inside the country. Um, and it wasn't like any fancy places I think out of like his whole routine there were like one or two fancy places, uh. And then 2020, oh, this guy was not like no video guy he's an accountant, yeah zero video experience, zero editing experience, zero social media experience.

Gio Mas: 1:17:39

So 2020? Uh, I don't know how it was over here, but I got stuck in peru for 11 months on quarantine during covid. It was so bad you could not leave your house but whatever. So basically because the the people were like being told to just not leave their houses for 11 months. You know people, you could see just people trying new stuff right, learning new stuff.

Gio Mas: 1:18:01

I started learning economics and Dutch. Yeah, but this guy, you know he's like okay, I'm going to start posting my videos online, gonna start posting my videos online and, man, you dude, they were the worst videos, the worst. It's like he likes. I want to say like I saw like at least 30 of them there were single take videos five seconds, oh wow building.

Gio Mas: 1:18:21

That's it. So he started doing it as a joke and he made his uh page, his uh profile, public and there's a very like one is, I think he's one of the top mexican youtubers in the world. His name is luisito comunica, which, oh, he's one of the top Mexican YouTubers in the world. His name is Luisito Comunica. Oh, he's the voice for Sonic in.

Vipul Bindra: 1:18:37

Spanish, oh really.

Gio Mas: 1:18:39

Which basically is kind of like Luisito communicates or speaks right. So the guy he changed his name to his name was Aldo to Aldo communicates.

Vipul Bindra: 1:18:49

So basically the same shit.

Gio Mas: 1:18:51

Like, oh my God, that's so great, whatever. But he started doing it as a joke. Who Aldo communicates? So basically the same shit. I'm like, oh my God, that's so great, whatever, yeah. But he started doing it as a joke and then over time he really like grew his audience. Yeah, dude, that guy is just like one day, like you know, he would get, like you know, a couple hundred views, like 200, 300.

Gio Mas: 1:19:13

There's a term on TikTok, called 300 view jail. That is so hard to break away from. So he started posting consistently for months and then this one day he just blew up. But right now he gets flown all over the world. He works with most of major banks, most of major, you know restaurant chains, shopping places in Peru he works with.

Gio Mas: 1:19:31

That guy is just like an influencer at this point, like and he's also a full-time accountant now I don't talk to him uh, we haven't talked in like five, not more, like seven years, but uh, it's just how things happen, because you just keep on doing it and I feel like that applies to everything. Now I have something else to add to that, which is a very similar case.

Gio Mas: 1:19:50

Yeah, while that was going on, uh, I would talk about this one friend to my other friend who was a very close friend, uh, and we were also trying to see, okay, what personal projects can we start? And I was.

Gio Mas: 1:20:02

That's the time where I was deciding if I wanted to do uh travel videos or not right and then I started telling my friend about this other guy that I knew, right, that one I just mentioned, and dude like a year or two years after this one friend that I'm telling you, the close friend, uh, he had a, uh, he was a waiter. Okay, he was a waiter and he had been offered, uh, a position at one of, like the top places to work out in in peru, like as a waiter. So he quits his job, he goes to this new place, he trains for a week and they close the place down, oh, but it's indefinite, so they don't tell you right they told him okay, yeah, it's gonna.

Gio Mas: 1:20:46

It's gonna be two weeks, you know it was something about the license of the place, right.

Gio Mas: 1:20:50

So they told me oh yeah, it's two weeks, you know, just hold on two weeks, I think. I don't know, I don't want to say the exact time. Yeah, it's been a couple years since he told me the story, but I think it was like three, three, four months, five months that the whole place closed down and they kept telling him hey, yeah, next week, next week, next week next week, right? So this guy was desperate for money, yeah, and I don't blame him yeah so what he started doing is he?

Gio Mas: 1:21:10

uh, uh? He started. He downloaded notion, which is an app you know you can customize. So he started doing, um, he created an organizer where, like, let's say, you go out to eat to a new place right, you can like pretty much rank it right, Like customer service, food, everything else. So he created one of those and he started selling it on notion. I was saying he started selling it on ocean right now. He didn't get any sales.

Gio Mas: 1:21:36

I think he had like a good six, and one of those was me. Yeah, but he's like, okay, I have this product that I want to sell. How do I market it? And that, again, that was the, the, the time in which tiktok was like booming, like even more than now. Yeah, so he's like, okay, what I'm gonna do to market this.

Gio Mas: 1:21:51

And again, this guy has zero marketing experience, zero video experience, nothing nothing nothing, all he has is the phone, so he had the organizer and he's like okay, what I'm gonna do is with the purchase. I'm going to give you 30 places that I've already ranked so you can start somewhere, right, okay, if you want to try somewhere new, because the thing is that lima, which is peru, it's um. Lima, the city, the capital, is a city, it's like a big city.

Gio Mas: 1:22:15

It's kind of like, uh, new york or well, not to the point of new york, but there's a lot of things you can do over there. There's a lot of restaurants and people have the same lifestyle where they always want to go out. I feel like orlando's not like that, but basically he's like okay, I'm gonna give you, you know, 30 places in uh, included with your.

Gio Mas: 1:22:30

So you can start like venturing out. So he's like, okay, now that I've added this to the offer and I given it more value, how do I let people know this? So he created a TikTok called um like the translation is uh, top places in Lima, uh, and his, his whole goal was to make one video for each place, so a total of 30 videos. Now, the guy never used his own videos. What he would do is he would go on the like the account social media, like the, the restaurant social media. He would like get like all the videos that they made yeah he would re-edit them and he had zero editing experience yeah

Gio Mas: 1:23:12

and he would just like add like a caption, like oh you know, hidden bar, or like you know, um, something that makes the place stand out. So he's like, okay, he repurposed all that footage. He added like, maybe like one line of text, two lines of text, Uh, he used CapCut, Uh, and yeah, his whole goal was to post one or two a day until the full 30 were up, and then that's it. No more projects From there. Just see if there's any sales. If not, I'll move on right.

Vipul Bindra: 1:23:40

Yeah.

Gio Mas: 1:23:41

So the guy posted between one and three every single day until he got to the 30th. He had like 50 views. One like, most of those were me. Then he got to like the 300 jail view uh-huh um, and then day 18th, he went for like 300 views, like 50, 60 000 now and again. He was one of my closest friends in life. Now he's a full-time influencer, just like the other guy yeah just like the other guy and like, okay, he's not as big as the other one yeah but, dude, he makes so much noise online yeah

Vipul Bindra: 1:24:17

and by noise I mean just like a lot of like, yeah, a lot of content, yeah like it's just like he works with businesses, with banks and like.

Gio Mas: 1:24:23

Yeah, like and I'm not trying to like say anything bad against, I'm not saying it for that, but again, the guy didn't go to school for marketing or video you know he's a waiter and he's I think he's still doing that. I haven't talked to him in a few months. Yeah, but he also works with the largest banks. He works with like dolls. He works with. All of these bargain teams are huge. And why?

Vipul Bindra: 1:24:45

because he just like so you're trying to tell us we need to uh be consistent, or you you trying to tell us we need to go on TikTok.

Gio Mas: 1:24:54

I mean, I'm just saying, I think it's a matter of being consistent, which for me is the hardest part.

Vipul Bindra: 1:25:00

No, I completely agree with that, though that's exactly what I say. It's about being consistent. You know, the biggest thing is finding your passion, which, hopefully, if you're listening to this, it's video or something related to video and then just pursuing it A first doing it and then keep doing it over and over again.

Gio Mas: 1:25:16

First, doing it Like you have to venture out and keep on doing it Because again, like to me, it makes sense, because again I've been trying to grow my YouTube channel which. I'm not posting too much, but I love doing YouTube, but when I do like TikTok, I don't like that. I don't like that. And I've been trying to grow it for like two years and I post one video and then I don't post for like four months.

Vipul Bindra: 1:25:35

Yeah. Well then you know, I know, yeah, yeah.

Gio Mas: 1:25:39

But what I'm trying to say is you know it's I understand the other point of view, right, because it's happening to me like okay why am I going to get there?

Vipul Bindra: 1:26:00

and my idea is and we've obviously on the other podcasts, we have shared the my belief, I believe, all in the handshakes, the old school method of going out there, boots, on the ground, meeting the people. Especially if you're trying to sell high-ticket items, people want to know who you know people buy from, who they know like and trust. So go out there and meet people. But there is an online way of doing it. You can do it, this modern way where you can use TikTok, you can use Instagram, you can build an audience, and I had Ben on the podcast and he laid out exactly how to you know, run ads and close big deals on instagram. So there, there is this online way and I think, um, I like your way, which I think is very similar to to what I'm saying. My thing is just be consistent with on in-person thing. You're just saying the same thing, just do it with online.

Gio Mas: 1:26:47

So as long as you're consistent, right, you do it over and over again, eventually you'll you'll hit your stride and you'll find success uh, my point of view uh is, honestly, man, do whatever works, and with that what I mean is don't just stick to social, like you were saying also in person. All of that, like whatever efforts you think you can manage at the same time, try to pursue all those but, of course, like make sure it's all aligned yeah um, I know you were just mentioning ads, that's so good as well, right, but that's more for a business, not for an individual well, yeah, because, but that's what we're focusing on right either an individual trying to be a dp or an individual trying to be a production company, or, either way, how to get.

Vipul Bindra: 1:27:29

Because the whole point that I want to change is either the mindset of starving artist or b you're sure you're now your production company, you're no longer starving, but you're still like not finding the success. Where you know you what, where you want to be, you're not independent, you're. You haven't achieved that. You know six-figure income that people want to achieve doing this, and to me that there's multiple ways of approaching that right, and one of the ways is that you talk about, you can become an influencer, and but then you have to pick the right platform and then you have to be consistent, right, otherwise they're not going to find success yeah, I mean, I was trying to lay out an example based on, you know, growing an audience, not necessarily being an influencer, more like growing your audience for you know, like having your own community, because that helps either way.

Gio Mas: 1:28:15

Like I don't know if you have had the chance to see duolingo's social media, no the duolingo social media. They have like the best content. It's so funny and they are. They're always innovating yeah that's um. That's why a lot of people look like in the marketing world. They look up to duolingo because of everything that they're doing, okay. So there's this funny thing that they do, and again duolingo itself like their brand.

Gio Mas: 1:28:39

They allow, like they allow themselves to have more creative freedom and more fun with that because, again, like it's all about, okay, it's about learning languages, but how do you want to empower people to learn languages? Because a good example that I can give you against that is rosetta stone yeah that's how I learned english when I was a kid.

Gio Mas: 1:28:59

Rosetta stone, like, I'm pretty sure if I never saw any marketing for them, but the program itself. No fun, right duolingo? They always innovate the app and they always innovate. You know social media, so I've seen duolingo just do like a lot of stuff, like you know. Have you ever had duolingo? No okay, so duolingo pretty much.

Gio Mas: 1:29:17

You know you do one session a day okay and it's so funny because usually, um, they would send you like before right, they would send you like um, if you didn't do your daily session, they'll send you like a notification right and then now on iphones you can see like that kind of like the icon right and then duolingo's icon is a bird.

Gio Mas: 1:29:35

It's a green bird, a green owl. So what they did because they were seeing that the, the pop-ups, they were not having as much effect anymore the reminders they decided to make duolingo cry or duolingo mad or just like having like really ugly, yeah, and that blew up.

Gio Mas: 1:29:51

People started using it more um the reminder started working again, and then they just created more like ways to catch people's attention, right yeah uh, and the thing is that it's very unique because, okay, one thing that they do that I think it's very dumb, but I think it's really funny because it works with what they're doing is the birds name is duo.

Gio Mas: 1:30:13

So what they do is they started following dualipa and then they, uh, I think it was dualipas, no, no, it was some somebody else's. But basically, you know, uh, every time dualipa had a concert, they would have somebody stand outside dressed up as dual, holding a sign, right. So the whole lore over there was that, you know, duolingo, dualipa.

Gio Mas: 1:30:34

So then they started pursuing like more avenues, like that, right yeah basically trying to have, like, uh, more presence live as well, not as online. So like I don't know who the artist was, but basically, yeah, they made like an internal thing right where I think some of the employees they wanted to go to a concert yeah and they wanted the company to pay for it.

Gio Mas: 1:30:55

Yeah, so I don't know who gave him the permission, but they were like okay, we'll pay for all of you to go like first row in like a very popular artist concert, but you'll have to go dressed up as Duo Dude. The media coverage they got from was insane. You can just see like seven owls in the front yeah and then the artist started laughing. They're like oh, that's my dual reminder.

Vipul Bindra: 1:31:16

So that's what's saying. Yeah, so viral marketing is obviously very helpful. I completely um agree with you. Um, uh, my whole thing is how obviously I've created try to create, obviously, viral marketing for my clients. How does a? Uh, the main thing for me is how does a video guy, especially somebody's you know not that successful in this go about creating viral marketing like that, because they they're not going to have that large of an audience, right?

Vipul Bindra: 1:31:44

so their first, I think nobody does when they yeah so the goal should be first to create, to grow your audience right before you try something like that well, okay.

Gio Mas: 1:31:52

So if we were to put it like in step by step, what I would do first is I would define okay, brand, what do I want my brand to to reflect? Then, from there, once you have your brand guidelines because I think you must have a brand- guideline because if not, you're not gonna, it's just gonna go too broad yeah brand guidelines. You know you have to know how you do things like okay, so let video what's yours, your stronghold, right?

Gio Mas: 1:32:18

what's the one thing you want to point out to the audience. So, once you have, you know, the brand values, the brand guidelines, everything that you want to show, right and then you know that you're doing a good job with your services. I would recommend finding a user persona which is basically okay, I'm creating content around this one person that I make.

Gio Mas: 1:32:34

That, I think, aligns with everything that I do and everything that I want to portray yeah right now I can go a little bit deeper into this and like go ahead please uh, just highlight, like analytics and all of that, but I think for somebody starting out that has no analytics- like let's say, one is, like you know, having all these things in mind that I just mentioned, right, having your user persona, uh, creating kind of like a, a whole list of the content that you want to make. But you have to have a reason why.

Vipul Bindra: 1:33:00

Yeah.

Gio Mas: 1:33:01

Like I said, how is this going to look coming from me if I want to dedicate to this? Um, and, like I said, this depends on the type of business that you're running or the type of business that you're in, but if we're doing video, I think you have some more creative leeway. What I would do is I would start the easy way. What are other people in the video community?

Gio Mas: 1:33:21

doing first step, because that's easy, easy content for you right now. From there, once you're used to like doing some content, what I will do is I will start innovating. Okay, now that I'm doing this, that's doing. What can I do to shine Right?

Vipul Bindra: 1:33:34

Yeah.

Gio Mas: 1:33:35

To differentiate myself. So I like what you said before about, like you know, um, doing kind of like a collaboration in somebody else's video, like giving your point of view and all of that, but you always have to make sure that you have diversity in content, because if you post the same thing every single day, it's just going to get boring. Um, I would also reflect back on the values of, okay, showing your expertise, having fun, show your personality, but you have to do all those in a way that it makes sense collectively, right? Um, again, that's the one thing I like about marketing, because you can go so many different ways.

Gio Mas: 1:34:09

There's not like a one right answer to it right uh, but I would recommend you have all of these considerations in mind. Um, you know, and then you like a must. You have to know. Okay, why am I using each social? Media because, like I said, you know, linkedin is for one thing, facebook is for one thing, instagram is for one thing, tiktok is for one thing yeah so you want to know which ones you want to pursue the most and why. Like, where are you going to get out of it? And then the other ones can.

Vipul Bindra: 1:34:37

You can grow as well, right, but you have to prioritize, yeah absolutely, and and my experience you know, having grown this video business, uh, technically, like you said, you could pick one and and focus on it and get success out of everything. There's always exceptions, but but primarily what we people, at least that are, you know, um what we're doing, which is, um you know, corporate and commercial video production. These type of clients are more going to be active on LinkedIn.

Vipul Bindra: 1:35:04

And that's where your focus should be and obviously, now that we've seen that it can be done on Instagram, that could be your second focus. I We've seen that it can be done on Instagram.

Vipul Bindra: 1:35:13

That could be your second focus. I don't know about TikTok. Facebook is another potential platform. Facebook is good for groups. Yeah, exactly.

Vipul Bindra: 1:35:17

And especially that's where a lot of the older audiences and that's who tend to be CEOs and marketing managers. But you've got to pick the platform where who you're targeting.

Gio Mas: 1:35:27

Based on your intent.

Vipul Bindra: 1:35:28

Yeah, based on your intent, yeah, and for me, like we're trying to target, you know, high ticket, high value clients, and those don't tend to be on TikTok typically.

Gio Mas: 1:35:39

And if they are, they're looking for entertainment.

Vipul Bindra: 1:35:41

They're not down for, you know, buying high ticket items on. Tiktok, because they're buying this cheap Timo, crap, right, whatever TikTok is pushing nowadays, whatever whatever tiktok is pushing nowadays, um, so anyway, but yeah, that's at least my. What I've been telling people is you know focus, you know your efforts and then be consistent. And then also what you just added I think it'll help a lot is is to build, you know an audience, figure out who you're marketing also know your resources.

Gio Mas: 1:36:09

Yeah, exactly that's one thing also know your resources see what you're able to do and resources they come in a lot of ways right like.

Gio Mas: 1:36:16

It might be something physical, like equipment in your case, but it might also be like staff yeah time right um another thing that I want to add, I think pain point can be another good one you know we've talked about, like the pain point, the person that you're targeting right

Vipul Bindra: 1:36:32

like, hey, are you which again, I would recommend anyone interested in running uh going to that, listen to ben's podcast too, but uh, the one that we did, um, essentially, um, you know like, hey, are you a service? Uh like going hyper local with it. Like, are you a service-based business? You know in ocala, um, you know, and are finding trouble finding clients online, or something he said it better, obviously and then offering you know a solution for that, like I, I help client, you know business, service-based business owners in ocala find their audience right, or something like that.

Vipul Bindra: 1:37:06

Then you have a clear, defined offer yeah uh, and then you can hyper target, you know, your, your social media, to what you're trying to achieve because, um, like I've told my clients in the past, so I'll give you an example where I found success.

Vipul Bindra: 1:37:19

So I've had a big clients who are builders, right, they're trying to sell um luxury, like, let's say, a builder that a client of mine, that's like a luxury custom home builder. They want to build homes in millions of dollars, right? So their client base is different. Now I could go and make multiple videos for them and get them thousands and thousands of views, but what matters their ROI is as long as we can sell one custom home that was not going to come it's going to be the ROI.

Vipul Bindra: 1:37:47

So I'm like we're not chasing views, we're chasing how can we make a video that their client is interested in, right? And so our goal is not what would typically be for marketing, which is like, oh, we need to get this as mass market as possible. And we're like how can we go hyper local? And I've had so much fun doing that because now we have to get into the mindset of their typical buyer and hyper-target that. So the videos may sometimes end up with only 80 to 100 views, but they're qualified leads.

Vipul Bindra: 1:38:17

Yeah, and they've made millions and millions of dollars, so sometimes that can be a way of generating huge revenue.

Gio Mas: 1:38:24

Well, just to add on what you were saying about Ben's example, right, okay, he starts a video saying you know business owner, whatever you know color, you know why that works? Works because you're segmenting yeah, your audience yeah you're segmenting your audience without running out well is he running out?

Vipul Bindra: 1:38:40

okay, because I've seen people do that online, but social as well.

Gio Mas: 1:38:43

He's doing it both ways, uh, and he like I said I loved how he broke it out everything um how he does it, yeah but basically the whole point of that is, by adding that first line in your video, doesn't matter if it's um, organic or non-organic, you're segmenting your audience because, okay, let's go to the example that it was organic, right? So you have no control of who sees it, right? If you see that and then you don't belong to that group, you're like, okay, this is not intended for me right now with ads you can, of course, control more of those scenarios and you don't belong to that group.

Gio Mas: 1:39:13

You're like, okay, this is not intended for me right now with ads, you can, of course, control more of those scenarios and you don't know, uh, who it is going to and stuff like that, right. But that's why it works okay, because you can qualify the.

Vipul Bindra: 1:39:21

Yeah, you're qualifying them.

Gio Mas: 1:39:22

Yeah, people know that it's like okay if I'm not included in this group, why am I gonna watch this?

Vipul Bindra: 1:39:27

and of course that's more like an organic side of things yeah, which is, which is at least a side of places where I am, because my thing is, hey, here's, here's who I help, right, I help businesses and marketing agencies.

Vipul Bindra: 1:39:38

So if you're not that like, you're not my target audience, I I'd rather you not you know, I'd rather not waste um costs in running ads or whatever, and building an audience that isn't, that has nothing to to gain out of, uh, out of what I'm doing or what my focus is or my expertise is yeah, um, something else.

Gio Mas: 1:39:58

Yeah, something else that you can do with that and that I think it's a must right, especially specifically if you're local. I think that's where you get the most value. Is seo, dude seo, like a lot of people don't believe in that, because the thing is SEO opposite to ads. Ads once you pay for it, you're there, right. What happens when you stop paying?

Vipul Bindra: 1:40:19

Yeah, they stop working. You're not there.

Gio Mas: 1:40:21

SEO is the other way around, right? You start investing your efforts first and you build towards that, right. So the whole goal of course, you have to know exactly what you're doing, but the whole point is that you know you're doing all these efforts, so you're basically think about about it like you're fixing all these little things right to the point where, once you know you've done it for a while, all this is already going to be fixed, like everything, right. Yeah, so what happens over there? It's not like you're going to get deranked on a day, unless there's like a major update on google, right, but no, it's just like you're building towards it and most of the time, you stay up there unless you, yeah, and, and showing up on page one of google is incredibly uh beneficial because a lot of people don't even go to page two.

Vipul Bindra: 1:41:05

They're just video person or videographer in orlando or whatever your city is, and that's all they're searching. So being on page one can be very, very beneficial, but then you need people like Gio right, somebody who is an expert at SEO, to optimize that, which brings me to the important question I want to know. So let's say again, a video person's listening to this or I'm listening to this, and we understand the power of seo. I think it's like you hit, you know, nail on the head, like it's the one of the best things you can do. How much kind of, what kind of money are they looking at? Because that's what people want to know to invest into seo, because you know that's also a rabbit hole.

Vipul Bindra: 1:41:47

So I want to know what would you suggest they budget for, at least so to give them idea, a range of what it would cost to get SEO done for them.

Gio Mas: 1:41:56

Oh my God, I've heard so many different budgets. This one time we were trying to outsource SEO to a company right, this was with a previous employer and I think we interviewed like three different businesses and the difference between all those three like the prices were were immense. Like one of them was charging us like 15,000 for the first month and then like 10,000 for the following months, which was insane, but honestly it depends if you're looking for an agency or if you're looking for an individual, because there are some like freelance SEO contractors that are really really good Right.

Vipul Bindra: 1:42:29

Um.

Gio Mas: 1:42:31

I would. It really depends on the budget, right? I would really suggest an agency, because they tend to have more resources and more people.

Gio Mas: 1:42:41

The thing about SEO and the thing that's hard for me with SEO is that some of those things to fix might be a little bit too technical to the point where you need a web developer. So that's one thing that these agencies have. They usually have an SEO team and they also have web developers that can also help with the more technical side of things. I don't want to throw numbers, but it's really not cheap. Yeah, so you're saying this?

Vipul Bindra: 1:43:07

is inaccessible to somebody who's starting out. You would say it depends on the results that you want to have, because I mean they want to be hyper local. Let's go where, where we are right, like I want to be, or somebody wants to be best in atlanta orlando, new york or whatever they're trying to get on first page. Should that be even an avenue somebody new should be pursuing, or wait?

Vipul Bindra: 1:43:31

sorry, say that again, so so somebody uh, I'm saying most likely listening this day they're they would start with the, their local market. So, like new york, atlanta, orlando, they want to just come up in the and somebody types videographer in orlando, they how. They want to come to first page. So seo, like you mentioned, is expensive. So is that something should they even pursue in the beginning, or should they focus on ads or other avenues like that that we're discussing? I'm saying is seo viable for somebody who's new yeah or small.

Gio Mas: 1:44:02

I'm trying, I'm trying to come up with a number. But I would say ads are not really that helpful if your website looks like ass. Your website has to be really well optimized yeah and that's the whole point of seo. Um the the the thing about seo is that, yes, it focuses on on-page seo, which is really good uh, you also have your technical fixes right, but then, um, a lot of a big part of seo. It's think about it like content creation, but for the website, which is basically all your articles and all that you have to make sure that you're always putting new things, because that's what makes you say relevant.

Gio Mas: 1:44:34

So it's a. It's not just as easy as okay. I want to view in the first page yeah, it's a whole science. There's a lot of things behind seo and that's where I'm trying to calculate a number, I would say a good number, starting out for an individual, maybe like 1500, which is very low end, very, very low end, but that is doable, maybe for somebody you know. It depends on the amount of work that they're doing, but if it's an individual, like an SEO contractor, is that even worth it?

Vipul Bindra: 1:45:00

though, is that going to get them any significant result? It?

Gio Mas: 1:45:03

depends, because, okay, here's the thing that I want to highlight If you're going to, if you want to jump on SEO and then you want to do it for one or two months, don't even bother. Seo takes at least six months to to provide results, and that's why a lot of people struggle yeah specifically like business owners, when they want to, when they're considering it, and then they hear the whole pitch, the pitch and the description and they're like yeah somebody says, oh, but by the way, it's not going to be like an overnight result it should take like five to six months.

Gio Mas: 1:45:29

Sometimes it takes a little bit shorter, sometimes it takes a little longer Because, again, it also depends on how big is your website and how many competitors are in your area. It's a whole thing to consider, but I do think it's worth it, though.

Vipul Bindra: 1:45:41

Just know that if you do want to go into it, I would allocate money and budget for like a few months, so that may be something once you're getting to the stage where you're making you know over six figures or whatever. And now you want to go to the next level. Maybe that's when you start to focus on SEO.

Gio Mas: 1:45:56

I mean you can always start on a lower scale. You can always hire somebody and just do a couple of hours a little bit of optimization every month and that's still going to get the ball rolling. You might not be given the number one results that you want, but it it doesn't mean that your website is not going to be doing better than yeah, what it?

Gio Mas: 1:46:15

has been before. Um, but you know, I do think that seo is like a primary thing. Um, and going back to what you were saying, if it's a local business, dude the amount of business you can get from local seo, it's insane yeah and if you want to pair it with that yeah, even better. That's incredible, yeah, and that's why I'm saying that you have to pursue multiple efforts yeah, not just one thing, right?

Vipul Bindra: 1:46:37

no, that makes you have to think about.

Gio Mas: 1:46:38

Okay, how do I? A good example is social media, right, and I think that I keep bringing it back because I feel like that's the easiest way to explain it. Right, you have all these social medias, right? If I want to be you know, if I want to grow my audience, do I just want to put all my eggs in one basket or do I want to diversify? Think about it like that, but with everything marketing, so like seo, you know, website updates, social media ads, all of that right? So that's that's how I like to see things. I you have to diversify to the point where you can still manage everything properly right and to the point where your assets and your resources allow it.

Vipul Bindra: 1:47:18

Have you played with? Do you have any experience with PR and stuff like that, Because I know that can be effective.

Gio Mas: 1:47:22

A lot of people have huge experience. Pr is expensive.

Vipul Bindra: 1:47:24

Yeah, PR is very expensive.

Vipul Bindra: 1:47:26

They can do some stuff Magic. Yeah, a good PR agency?

Gio Mas: 1:47:30

obviously I don't have experience with pr, but I do the way I see. My current job is as media. So kind of like a surprise, because that's what I do basically it's almost like a like a news channel. So, like I said, any like important law changes that are that happen, we post about it yeah any um, um, you know verdicts any winning verdicts that we have, we post them, we post about it.

Vipul Bindra: 1:47:56

So the way I see my job is basically as media as press yeah or the law firm um so you know, pr companies can put you on uh news channels and magazines and they can get you a different kind of exposure. Yeah, I don't know if that's necessary, obviously for again being people.

Gio Mas: 1:48:13

It helps to build authority and credibility, yeah exactly.

Vipul Bindra: 1:48:16

Yeah, that's what you're trying to do.

Gio Mas: 1:48:18

And you can even do it with a CEO to a certain extent. You know backlinks, but that goes to your website. Yeah, exactly, and it helps out a lot too.

Vipul Bindra: 1:48:24

Yeah, that's so intriguing to me public relations and everything. The other thing I want to know is obviously, before these new endeavors that you've been on, you were obviously for some point considering being an entrepreneur, starting your own marketing agency. Do you? Now, now that you obviously want to learn more, you're doing these multiple positions, Do you? Is that still back in your mind?

Gio Mas: 1:48:48

Is that in it? You want to scratch Always?

Vipul Bindra: 1:48:49

always always. So do you see that happening now, or at least what's? What's your train of thought?

Gio Mas: 1:48:55

uh, uh, that hasn't changed I do like that's my end goal in life.

Vipul Bindra: 1:49:00

I want to have my own business and a marketing agency to be, to be exact.

Gio Mas: 1:49:06

So I want to the thing is that I don't know if I should say this, but the way I've come up is I have family that invest in businesses. They're not technically entrepreneurs, but they invest. So that's kind of what I want to do. I would like to have my business, but I also I guess the end goal of everything is to have a really good business, but also to be an investor in other businesses, create that passive income. I guess the end goal of everything is to have a really good business, but also to be an investor in other businesses, right, create that passive income.

Gio Mas: 1:49:36

You know I do like marketing and I do feel like I that's something that I can achieve, but I'm not trying to pursue it right now, because I see a lot of people start businesses and I think it's it's completely normal to you know, start a business and not know what you're doing and then figure things out as you go. I think it's completely natural, but not to the point where you don't even know basic stuff. I think there's a limit to how much risk you can take.

Gio Mas: 1:50:07

I think, you have to have some somewhat controlled risks when you're going into entrepreneurship. So the whole point is to just like lower that risk as you go, and my thing is I want to open up a marketing agency or something like that. You know it can be an SEO agency, it can be a marketing agency, but first I feel like I want to learn from mentors. And that's my whole thing right.

Vipul Bindra: 1:50:33

No, that's actually very smart and that's exactly the advice I give to you. Know, any person who wants my advice is first, you have to get your craft right. You have to be good enough or you're confident enough that you can deliver. Feel like you can. And it's not to you, but I'm just saying in general. If somebody's like I can't deliver, like your, your offer is to solve business problems through video and you're not ready to make those videos yet and you're not ready to be at the budgets where you can hire other people to do it, because that's another way of doing it right and then first obviously improve your craft.

Vipul Bindra: 1:51:07

But once it's there, at some point you have to do it right, because there's never really the right time. At some point you have kids, something else is going in your life, there's probably an economy is going bad, a pandemic is coming. I'm saying there's always going to be something that could be a reason to not do it. So at some point you just have to go and do it, and that's like the first part of it.

Vipul Bindra: 1:51:29

Kind of bringing it back to what we were talking about. First you have to start doing it, then you have to be consistent at it, and most people, you know, give up before, and that's why majority of the businesses fail within the first year and then the rest in the first five years. Because most people give up, you know, because there's going to be challenges, obviously, but success is just right after there. So so, yeah, that's the only thing I would tell people is like make sure at some point you do it, you know, because time is never going to be right.

Gio Mas: 1:51:58

Yeah, for me it's. The thing is that I also, like I said, I have that as a goal, but it doesn't mean that it's my only goal. Yeah, I do value, you know, getting to work with different teams and learning from them, as well as mentors and just.

Vipul Bindra: 1:52:11

Yeah, and you're learning from such a large brand right, You'll be able to take that to your own brand. Add it to my portfolio. Add it to my resume.

Gio Mas: 1:52:18

So I'm I'm in that point right now. I'm just trying to build, uh, my expertise, get my name out there, um, but a big goal of mine before I jump into to actually like being entrepreneurs, to get my MBA. So I'm working towards that right now. So yeah, I mean, like I said, once I have my MBA. I'll just you know, I don't see why not right, I can get a full-time job, but I also so, at these positions have you had to deal with?

Vipul Bindra: 1:52:42

are you on the other side? Because, like I said, my other side is dealing with marketing people in companies. So since you are one now in a company, have you had to hire freelancers for them or not yet? Because I know, it seemed like you were focused on LinkedIn and other stuff, so you've not had any interaction finding freelancers.

Gio Mas: 1:52:58

Not for this one. For this job, we haven't hired any freelancers.

Vipul Bindra: 1:53:01

Well, when you do, I would love to get that perspective on what marketing people are looking for and how they're vetting freelancers and stuff like that I've.

Gio Mas: 1:53:10

I um, I didn't do the hiring, but I was part of the meetings for um some of the previous hires for my previous company. Those were freelancers. There was one meeting in which I was not involved okay they hired a guy I don't know from which state to do ads. Okay, dude that guy, you can tell it's just like full scam really full scam, oh my god I know he got fired.

Gio Mas: 1:53:34

He wasn't like part of the business, he was more like a freelancer, like I said, but the guy was really good at talking. That's the whole thing why he? Got hired, so it's just, I don't know. You always have to see something right.

Vipul Bindra: 1:53:45

Yeah.

Gio Mas: 1:53:45

You always like. If you, if somebody is going to speak about something, you'll think about it like a legal case right if you're going to make claims, you have to have backup. You have to show how you're going to support those claims. That's with evidence right portfolio uh, as well, as you know, any testimonies from everybody anybody else that knows you like.

Vipul Bindra: 1:54:03

It's just a matter of like having all those things to bug you out, because I can say a lot of things yeah but just because I say it doesn't mean that's true please don't say something you can't do, because you'll get caught Dude and in marketing it happens so much, and that's the thing that I was trying to say at the first part of the video.

Gio Mas: 1:54:19

Like people. I'm going to say this specifically to marketing, but I noticed that people in marketing tend to like at least the ones that I've encountered. They tend to just want to show that they know everything Like dude, this is such a big field? You don't have to be cool to like tell people that you know everything yeah it's. It's okay to say okay, yeah, I know this, I might not know, yeah, everything there is to know about this other part, but just be honest, because again it's just communication goes a long way, like you said, yeah, and it makes your life easier and plus, like I said, at least in video, there's another way.

Vipul Bindra: 1:54:54

So obviously, know your craft, don't oversell, deliver and like how our relationship started, if you're just up front about communication, most people wouldn't care. You know that they'd be willing to work with you because you were up front about it and there was open communication. But the other way is remember um. As long as you're getting good in marketing and sales, you can always hire people to execute on it yeah, because this is a collaborative

Vipul Bindra: 1:55:19

industry, so there's so many people out there you can bring on to your team and for that specific project who can help you execute it. Just don't don't do either like if you don't either and you you f up the project. Then you know that's very easy way to like, you said get fired.

Gio Mas: 1:55:35

The thing is that people can be so proud sometimes and, dude, it's like I said it's good that you want to do things, but also you have to be willing to be open about okay, this is the area that I focus on. It doesn't mean that because I know marketing, I know everything.

Gio Mas: 1:55:49

There is no yeah so, like I said, it comes more from like a like a personal thing with people that they just want to show I'm man, you know, I know everything and I don't think that should be yeah, that wouldn't go, yeah, and that I don't think that's the way to find success.

Gio Mas: 1:56:02

And also, like I like what you were saying about outsourcing. Um, it's just better, because usually when you outsource like one thing to like one person right, they tend to be hyper focused on that specific right. So, for example, um, I hate website design. I hate with all my life website design.

Gio Mas: 1:56:20

Um, and funny enough, because I have to do like I have to deal with websites all the time because I do seo. But the technical aspect of that, like the, the things that web developers have to do sometimes that gets tossed at me and I don't know how to do most of it.

Vipul Bindra: 1:56:32

What CSS and stuff? Dude, I don't know, I don't know how to do all that. I'm like dude. I'm here to optimize the website. I'm here to optimize this. That's it, yeah.

Gio Mas: 1:56:40

So basically, yeah, like, if I know somebody that likes doing that, why am I even going to part? Yeah, like I. I like I said, going back to what I just said, right now, I hate web design and I'm so bad at it.

Vipul Bindra: 1:56:59

Yeah, um, I don't know, if you recall, I think, uh, I sent it to you.

Gio Mas: 1:57:00

I made a newer website sometime in like 2023 probably, yeah, and it was so bad and I swear I spent like two months just working on it, every single day, and I was never happy with it so you didn't follow your own advice, you didn't hire an expert.

Vipul Bindra: 1:57:08

Yeah, I was like.

Gio Mas: 1:57:09

I was like I kind of want to try it, see what I can do with this. And, dude, at the time I was like interviewing with like businesses and I was just not getting anything. So then I was like, okay, I found this one guy on TikTok who did like a lot of content around website design.

Gio Mas: 1:57:25

I was like, let me reach out to him. What, what am I going to lose? He did my website. I got a job like a month after and the website it looks so good right now. Exactly See, that's what it's about.

Vipul Bindra: 1:57:36

It's about finding the right people and, hopefully, becoming the right person. If that's what you're trying to be marketing or video, or photographer or whatever I think honing your craft or surrounding yourself with other people with good craft is very essential and then, obviously, I think, being consistent in putting yourself out there because you have to obviously start somewhere, right Is, I think, the right way to find success.

Vipul Bindra: 1:58:05

But man, this has been awesome. I can't believe two hours is already over. It goes by fast. So before we go, I before we wrap things up, I did want to ask you if there's I don't know. We've been on so many shoots together. Um, you know, if you, I don't know if you wanted to remiss on anything, or if you have any stories to tell people.

Gio Mas: 1:58:22

I don't know, something funny uh I don't know I got um, I got a couple um the one thing I don't know, I just keep to my mind yeah, no so we, we were doing a shoot and it was one of the ones he mentioned earlier uh, in the villages, right?

Gio Mas: 1:58:38

uh, so everything was well, you know, with the shoot. Uh, so this story doesn't really relate to the actual, like working part of the of the day, but during the, the lunch break we decided. During the lunch break, um, I guess we did a a poll on where we should go to eat, and I think it was like five of us, right?

Vipul Bindra: 1:58:56

Yeah.

Gio Mas: 1:58:56

So I don't know who.

Vipul Bindra: 1:58:58

Emmanuel.

Gio Mas: 1:58:59

I don't know who. Emmanuel Said you guys want to do Chinese food, and he picked out this one restaurant. Who?

Vipul Bindra: 1:59:05

Emmanuel.

Vipul Bindra: 1:59:06

None of us had been there before. Who's been on?

Vipul Bindra: 1:59:09

this podcast by the way.

Gio Mas: 1:59:12

Oh, had been there before. Who's been on this podcast, by the way? Oh my god, I hate that guy. Um, yeah, so he picked out a restaurant because he was the one with the phone right and he's like, hey, why don't we go over here? So we're like, okay, yeah, bet chinese food. So we get there.

Vipul Bindra: 1:59:23

And then we find out the guy didn't read the reviews it was like the worst thing ever, and at first it looked good, because you know, when they're rude to you at a chinese restaurant, you're like oh, this is a good place. So she started out being a little rude and I'm like oh, it's gonna be a good food, but then, no, the food sucked, man. What's funny? What's funny is we ordered four different things and everything tastes the same. It's like, come on, like it's just, they just put it in there. Okay, this is sesame chicken, it's the orange chicken it was the same thing, just whatever.

Gio Mas: 1:59:53

Whatever they want to tell you didn't even bother to make a different order, it's just the same thing. So yeah, but you know he lied to us, right he?

Vipul Bindra: 2:00:02

because we asked him hey, whichever has better review yeah, no, he said it was 4.9 or whatever it wasn't that it was the other one yeah, and then yeah exactly, he just wanted chinese food yeah, see, that's why I don't trust like I have trust issues from that day.

Gio Mas: 2:00:17

um, I mean from there I guess, the other uh funny story, um, uh, well, it wasn't really funny, I guess. Now that I'm looking back at it, do you remember the, the one day where we had to do the I don't, I'm not gonna say the business yeah, the whole like event that we did a couple of videos, a couple of videos, yeah. And they were like two days after, and then I was editing until like 5 am every single day. Oh really.

Vipul Bindra: 2:00:42

Oh my goodness, yes, I remember so yeah, you were editing Talk and we didn't get too much into your edit, which you're a great editor. But I still remember it was like five, it was a last minute project. I still remember I'm going to Vegas, I'm boarding the flight, while I'm telling you the project scope, because I'm like Gio, I need you to edit this, and I'm telling you the scope and I'm like, literally, boarding, they're like get on the plane. It was like seven videos.

Gio Mas: 2:01:08

Yeah, it was a what do you say when they give out like prizes?

Vipul Bindra: 2:01:15

Oh yeah, like an award gala it was an award gala.

Gio Mas: 2:01:18

So we had to make sure that everything got you know ready before then. But yeah, this one night I think it was like the night before it was due and again I was editing like seven videos at the same time.

Vipul Bindra: 2:01:35

so I think that night I was up until like 2 30 and honestly, guys, uh, it's 10 pm and I just want to go to bed. Yeah, that's how I am, and I remember the beat was off. I still remember being on the call and I, you know julie's the beat person so she's like on the phone, going like, like making the beat.

Vipul Bindra: 2:01:46

I was genuinely on the back like rolling, laughing, because I'm like what is happening? It's like middle of the night and she's, which I mean I get the point because she was trying to get, yeah, the car, it changed, but you know the time when you're just like it's so late at night and you've been editing for like 20 hours that it just like reality just becomes non-existent.

Gio Mas: 2:02:05

Dude, everything started to shift to me. So it was like 2, 2, 30. I finished all the videos and I sent it over to him. And I, dude, I hate this. I hate this. I sent it over to him so I turned, I closed my mic. I was like people here, I'm done. I closed the mic like that. I put it aside. I was like, oh my god, I'm tired, I go to my bed. I put the cover on.

Gio Mas: 2:02:26

I close my eyes five seconds after he's like hey, gio, he did that like four times that night I was like timing doesn't match and no, the funny thing is that. The funny thing is that every time I send you the update, I would do the same thing I would close the mac, I would lie down, I would sleep for 20 seconds and then I would get a call from you saying hey.

Vipul Bindra: 2:02:51

Oh my God, so you're telling people not to edit for?

Gio Mas: 2:02:53

me. Oh, my goodness, you're making me seem like a no, I didn't say that. No, you don't have fun, but it's just a funny story.

Vipul Bindra: 2:03:00

But to be real, you know and all I know, and I think there was glitches to conceit. This is why I'm like don't edit on Final Cut or Resolve. Edit on final cut or resolve premiere. There was having some issues because I know you were making the changes, they weren't coming through or something I don't know. The point is it was funny, it was just the the cuts. Some of the cuts were not adding to the beat and that's what I'm saying it was so hilarious.

Gio Mas: 2:03:20

It was the middle of the night.

Vipul Bindra: 2:03:21

But what's funny is like I just remember that julie be be like to you and I'm like I could just picture in my head. I'm like I can't imagine Geo's face.

Gio Mas: 2:03:34

And the funny thing is that with the first two, like no. After the second one I was like yeah, he's not going to call me and I was actually enjoying my 22nd nap. And then I was like, oh God, but to be real, I don't want to say you edited them great.

Vipul Bindra: 2:03:47

There was not time. The reason to be real, real. I don't do that with other editors it was literally three days. I, funny enough, I had just come back from vegas or whatever when they were due yeah, no, they gave you a last minute warning. Yeah, exactly, so we were basically uh, yeah, like they said, the client was like shoot today literally flew to vegas to do a different thing, flew back because it was just go do the thing, come back the next day, and that was but we got it done.

Vipul Bindra: 2:04:10

The event was literally the next day, so we had no choice but to work that. No, you got it done, man. You wait seven. You edited seven videos.

Gio Mas: 2:04:18

Um, in like four, three, four three, four days at most yeah, three days, but it was fun though I like I like doing uh for that client specifically.

Vipul Bindra: 2:04:25

I think it's really fun I still remember, uh, I felt so bad, I sent you some extra money and you were like dude why'd you send me extra? I was like I was like dude this is nothing.

Vipul Bindra: 2:04:32

I feel bad no, I was like this is nothing. You've put in so much extra effort. Uh, because I didn't realize, you know, um, we were gonna have to spend that extra time or whatever. But no, you were trooper, you edited well, which is why I mean, we worked many, many times after that, but that is now you say that a fun, fun experience but, hey, the events show.

Gio Mas: 2:04:49

They love the videos obviously we partner with them over and over again.

Vipul Bindra: 2:04:53

You came back again, if you remember, earlier this year to do similar videos. Uh, no, this year, well, yeah, 2024. I keep missing. It's the last year it happens. You know I'm time blends but, anyway, um, I want to really appreciate you taking your time out, coming out and talking to us, sharing your marketing expertise, and you're just just talking in general, man yeah you're.

Vipul Bindra: 2:05:14

You're a great friend. Uh, and again, like I said, we've hung out so much, so it's just cool to now finally record one of these conversations and um, um. So again, thank you for coming, geo, uh, before we go, do you want to shout out your instagram or something? Where can people go follow you?

Gio Mas: 2:05:29

yeah, well, first of all, thank you so much for inviting me. Uh, I had fun, you know I think it's uh. Well, first, it's nice to see you again. I think it's been like what a month, a few months since, because I was building out. So yeah, three months I had pretty much, I bought the home, because that's when we met.

Vipul Bindra: 2:05:44

We were, we did that shoot, the shoot, and then two-day shoot and then I basically went on a different project, closed on the house and then I've been just stuck either doing projects or building this so that's why we haven't been we talked on the phone, uh, but we hadn't met in person in a few months so it's good to catch up right yeah, yeah, yeah, no, definitely.

Gio Mas: 2:06:02

So, yeah, I mean, if you guys want to follow me, please follow my youtube channel. It's uh travel and I'm also trying to do more interviews, basically just like entrepreneurship and stuff like that. So it's Gio Morer G-I-O-M-O-R-E-R, so it's going to be right here. No, it's not going to be here.

Vipul Bindra: 2:06:19

Yeah, because it's live. Yeah, G-I-O. I mean, I could figure it out. No, it's fine.

Gio Mas: 2:06:26

G-I-O-M-O-R-E-R on YouTube. I have one last request too. Can I press the button?

Vipul Bindra: 2:06:30

Yes, I don't know if they can hear it, but please, oh, really, yeah.

Gio Mas: 2:06:33

Okay, there's a high button over here.

Vipul Bindra: 2:06:35

You can bring it to your mic.

Gio Mas: 2:06:36

Yes, yes, but I've been wanting to do this since I sat down, oh hey, if you're wearing headphones, lord, you're welcome.

Vipul Bindra: 2:06:41

Yeah, yeah, get away from the. Yeah, gio, this you know. Okay, this is I use this, so this is also my zoom setup. Come on, you know I'm lazy, but I use this when I I close a deal or whatever, so I go wait, so you do it, so you do it live well, no yeah, I do this after the call ends.

Vipul Bindra: 2:07:03

Dude you know if it's, especially if it's a big deal it's like my headbutt anyway sorry for whose ears we rang right now. Yeah uh, but no man again. This was a pleasure, thank you again for coming and it's just good to catch up with you, and I'm so happy you're finally doing what you want to do. So thank you again, geo. Thank you for having me.